top e-commerce trends
Top eCommerce trends to watch out in 2021

Top eCommerce trends to watch out in 2021


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As this year heads to bid us goodbye, it also gave us some clues regarding the valuable e-commerce insights and trends that’ll be playing the lead role in shaping the future of e-commerce in the coming year. No doubt, that 2020 has been a really rigorous year as the world got hit by the global pandemic COVID-19, which largely affected businesses from all across the globe. As lockdown prevailed and the health crisis extended, many businesses came to an unfortunate end while many businesses closed their operation for the time being. On the other side, there were businesses that stood out and gained huge success even during the pandemic. Since brick and mortar businesses became the topmost target of the pandemic, online businesses gained even more preference and popularity among the public due to the fear of getting exposed to COVID-19. Let’s have a look at what the future of e-commerce has to offer online retailers with the help of future e-commerce trends. 

Also Read: How can your online business emerge as a winner during COVID-19?

What’s in there to learn from the top e-commerce trends in 2021?

By the end of 2020, we have entered the e-commerce business ecosystem, where shopping through online e-commerce websites has almost become a habit of the consumers. As of now, the e-commerce industry is booming rapidly and every second a new business is finding its way online. The wave of online shopping does not seem to slow down any sooner, in fact, we may call ‘Online Shopping’ , as the new normal, at least that’s what the consumer behavior and the future e-commerce trends suggest.

Also Read: Move your offline business online

What’s the future of the e-commerce industry?

Prediction: E-commerce retail revenues will reach up to $6.54 trillion, making a high jump from $3.53 trillion, by the end of the year 2022.

Well, with this statistic, I can clearly see the future of e-commerce as a thriving and roaring industry! So, as an e-commerce marketer what can you do to help your online business grow and outdo your competitors? Well, the e-commerce trends of 2021 can help you out with your business strategy for the coming year. At the present time, there are several new and future e-commerce trends that are rising and we can sense it!

Also Read: Changing consumer behavior and product preferences amid COVID-19

The e-commerce industry is ever-changing and evolving where new trends are introduced every now and then. In order to make your e-commerce business top the chart, your very first priority should be to stay updated with the upcoming and top eCommerce trends. In this blog, we have extricated the top trends that bear declaration to the way that eCommerce is as yet progressing at a fast pace and there’s new popularity to prevail. Let’s see the top eCommerce trends in 2021 to watch out for in the coming years.

So, let’s get your online business ready for the approaching year with the help of future e-commerce trends!

Note: In case you believe that eCommerce has arrived at its zenith and there isn’t space for any innovation, you need to think again over this by diving into the future e-commerce trends. 

Also Read: 7 e-commerce business ideas in COVID-19 pandemic

1. Is PWA the future of e-commerce?

The changing customer needs require giving them content in a hurry without trading off with shopper experience. That is the reason we are seeing numerous unmistakable brands concentrating on improving consumer experience with PWA (Progressive Web Applications).

The significance of PWA

Since mobile commerce is setting new standards in the e-commerce industry, there are numerous online stores that have created mobile applications to enhance and ease the user experience. But what interrupts the users and makes them leave their online shopping halfway is the disturbance created by the mobile applications installation popups, which has been a major concern for most online retailers. Here, comes PWA as the savior and the factor deciding the future of e-commerce! Technologies like PWA will continue to evolve as future e-commerce trends and maintain their place in the list of top e-commerce trends.

Also Read: Benefits of Magento PWA for e-commerce websites

PWA, the top e-commerce trend 2021

Source: Devathon

According to a report, the e-commerce leader in the market, Flipkart, experienced a growth of 70% in conversions right after making their website PWA friendly while the social media giant Pinterest also witnesses an incredible growth in the number of engagements once after they went for a PWA friendly website. Not just this, the social media giants like Twitter, Pinterest Forbes, Smashing Magazine have also adopted the technology of PWA. There are several ways through which PWA outshines the mobile apps and is certainly enhancing the way we use the web. In comparison to native apps, the size of progressive web apps is much smaller.

Also Read: An introductory guide to Magento-PWA studio

With PWA, users can simply experience online shopping just like they do while using mobile applications. This way, e-commerce websites can effectively elevate the user’s shopping experience without crashing the budget. With PWA, an online retailer can ensure an uninterrupted, responsive, and focused web experience for users coming to their websites. As per research by Gartner, PWA will be replacing nearly 50% of consumer-facing applications.

Actualizing PWA guarantees the ideal convenience of a website over every mobile gadget, independent of the fundamental stage. AliExpress, an Alibaba website, has spearheaded the utilization of progressive web applications in trade and guaranteed that building incredible mobile experience through the PWA stage empowered them to grow multiple times quicker than an eCommerce webpage.

Also Read: How is Magento 2 PWA reviving e-commerce websites?

As the focal point of web conveyance movements to improve things like website speed, traversability, and usefulness, PWAs in eCommerce will turn into a basic piece of customer involvement in 2021 and the past. In the list of e-commerce trends 2021, PWA is something that’ll make a long way.

Also Read: Why choose PWA Magento for your e-commerce website?

You can also have a look at our webinar based on important insights and benefits of PWA:

2. Voice Commerce: The new leader

There’s been a constant buzz about smart devices like Amazon Echo and Alexa in the year 2020. And why won’t it be? The arrival of voice search powered devices has set a new milestone in the world of voice commerce which will become the prime reason behind voice commerce rising as the top e-commerce trend. Consumer behavior says it all as people are highly dependent on the voice assistants from Alexa to Google Home for all of their trivial tasks of buying products online.

Voice commerce as the top e-commerce trends

Source: eMarketer

Voice commerce is expected to reach $40 billion in revenue by the end of the year 2022. Are you amazed? Well, we are not since we already saw it coming even more earlier when Siri and Google Assistant replaced the manual searches to voice ones. Well, this is what the future of e-commerce will be, where convenience and efficiency will be the topmost priority of the audience. And apparently, these voice assistant devices appear to fulfill that. We must add that by the end of 2025, more than 70% of US households will be having voice assistant devices.

Voice commerce

The technology that supports voice searches offers great convenience and accuracy which fascinates the audience. Now that Alexa and Google Home has already topped the market and is the leading preference of the customers, we will be witnessing further modifications and advancements in the voice assistants by the next year.

Also Read: How to move your offline business online?

You might be thinking what does it have to do with my online business store?

Let me tell you, your online website or store must be optimized for voice search in order to fulfill consumer demands. If your online website supports voice searches and offers voice-based navigation, customers will eventually be coming to your online website because it provides them the ease and convenience of shopping online. Voice commerce will be leading the e-commerce trends in 2021, undoubtedly. So, buckle up and get your online business optimized for voice command.

3. Headless e-commerce & PWA: Top e-commerce trends 2021

Headless commerce is the fate of eCommerce for all the conspicuous reasons. Utilizing a headless stage permits associations to flawlessly offer an omnichannel experience as it disposes of the front end reliance. Also, the substance can be repurposed without hardly lifting a finger.

Also Read: Headless Magento- Future of e-commerce

A headless business stage empowers you to send quick updates without affecting your back-end framework. What’s more, you can without much of it a stretch roll out any improvements to your front-end to harmonize with the speed of customer technology.

Brands the world over have just begun changing to a headless web-based business. Relocating to this stage is a promising method to future-confirm your image and kick 2021 off on the correct note.

Also Read: Understanding Magento 2 Headless PWA Theme For E-commerce

4. Proficient omnichannel approach: What’s in there for omnichannel marketing?

Omnichannel shopping is referred to as a multi-channel approach whose main purpose is to enhance the customer’s experience by providing them with a seamless and consistent online shopping experience no matter if they are shopping from a mobile device or a laptop.

The privilege omnichannel system requires realizing a customer’s favored channel to convey, with the correct message, whenever it might suit them. Being wise in sending suitable messages using pertinent channels is an absolute necessity. According to a four-year-old survey conducted by the Harvard Business Review, 73% of the participants said that they make use of multiple channels while shopping online. Now that we are in 2020 and mobile commerce and voice commerce is on the boom, think how drastically the omnichannel customers would have increased in numbers. To enable a consistent omnichannel experience on your online store, you can begin with creating a PWA app and making your online website optimized for mobile devices.

For example, on the off chance that you wish to convey a long structure or a data bulletin, at that point email is your channel, however on the off chance that you wish to convey a short, speedy hitting data, at that point a message pop-up or SMS would be the best approach.

Impact of omnichannel approach

Source: iScoop

2021 will be tied in with accomplishing omnichannel adequacy and the omnichannel approach will be one of the leading e-commerce future trends and making stage explicit messages for the opportune spot at the perfect time.

5. Business-based social media marketing: How do businesses use social media marketing?

Starting in 2020, there were 4.77 billion online users around the world, which counts to 60% of the total population of the world, and this number is growing each day. Without a doubt, the progression of incorporating eCommerce with online systems is a sensible advancement.

Also Read: Social media marketing strategies for online businesses

We saw more brands and small businesses perceiving the capability of internet-based life channels as incredible promoting stages with an enormous pool of potential customers and utilized it a year ago.

Top e-commerce trends

Source: Statista

Also Read: Why social media marketing is necessary for e-commerce?

Significant online players, for example, Instagram, Facebook, Twitter, Pinterest, and YouTube bolster item pages and eCommerce stages incorporation arrangements. We’ll see more organizations making accounts on well-known web-based life diverts to build deals in 2021. And that makes business-based social media marketing one of the top e-commerce trends 2021.

Also Read: Boost your sales through social media with these 9 tips

6. Facial recognition, AI, and information advancements: The future of e-commerce

As we talk about the top e-commerce trends, there is always a space for innovation and advancement. Yes, we are talking about AI and AR technological advancements. AI and AR have now become a crucial aspect of businesses as many companies are including such technologies and that undoubtedly makes AI and AR as one of the topmost future e-commerce trends. 

Information advancement is never again constrained to online channels.

Also Read: Social media and e-commerce

Physical retailers are additionally getting up to speed by gathering individual information using facial acknowledgment, following reference points, retail location information, and other conventional analytics. WiFi, sensors, RFID guides are picking up fame at physical stores.

Information is useful in recognizing high-traffic regions in the store, neglected items, and abide time and that’s only the tip of the iceberg. Amazon Go stores are utilizing PC vision to perceive appearances and items to give a frictionless buying experience that doesn’t require registration.

top e-commerce trends

Source: Statista

By the end of the year 2022, online sellers are expected to spend $7.3 billion on artificial intelligence and nearly 120,000 will be backed up with AI technologies to ensure a smooth and rich online shopping experience for their users. So, as an online store owner, you must think of implementing AI and AR technologies in your online store since AI is going to be a major factor in deciding the future of e-commerce.

2021 will join the web, mobile and social information with in-person information assortment and analytics, carrying retailers a lot more like a genuinely 360-degree hyper-improved customer experience.

Also Read: How to drive more customers to your e-commerce marketplace?

7. Customer awareness and ethical behavior: The key to e-commerce

Advanced purchasers have gotten progressively mindful of the natural and moral impression of their shopping inclinations, including online ones too. They are worried about the shrouded effects and cost of industrialism all in all, which additionally impacts their choices while utilizing eCommerce.

Traders who resound with the value management of the customers are probably going to get more points of interest over the ones who don’t. 48% of U.S. purchasers would “most likely” or “certainly” modify their purchasing choices and this generally decreases the natural effect of purchase.

Considering the way that cultural and ecological effect is applying a solid impact on shopper decisions, brands must use eCommerce to make the permeability and the provider directly that customers look for.

Also Read: Attract customers to your website

8. In-vehicle online business: Top e-commerce trends of 2021

Vehicle drive is soon to rise as another concentration for brands. The expanding number of suburbanites utilizing ride-sharing apps have a data transfer capacity to devour media and make buys while going as they don’t need to concentrate out and about.

Apps like Uber and Google Maps have just begun to put promotions legitimately inside their products. The way that they can be geo-found, taking into consideration focused on promoting, makes them profoundly worthwhile.

Podcasting apps and gushing music benefits likewise give chances to communication, customized promoting, and dynamic source of inspiration catches.

Automobile makers like GM, through their Marketplace offering, are discovering approaches to collaborate with brands to offer business empowered encounters inside their vehicles.

2021 will see the trade channels combined with easy driving, prompting a different way of development for brands.

Also Read: What are the benefits of a well-defined content strategy and its marketing?

9. Content repurposing: Why you should repurpose content?

Content repurposing and content marketing are quickly getting up to speed in a reaction to crowd requests to get data in an arrangement of their decision. At the point when customers get data in an arrangement that works best for them, they are bound to connect with your posts.

content repurposing

Source: Neil Patel

Also Read: How to create an effective and engaging content marketing strategy? 

Organizations are utilizing one bit of substance as a system to make another, however in an alternate configuration. For instance, an influencer video that shows the utilization of an item could be reproduced as a blogpost that rundowns bit by bit directions for how to utilize the item or even style an infographic out of it.

We’ve begun to see content repurposing on different websites, for example, Amazon, where rather than simply showing items with their particulars as pictures and recordings, they have likewise begun to highlight how-to guides for choosing the correct item.

Also Read: If the content is the king, then who is the queen?

10. Automation conveyance

If you’re an online business owner, you must be aware of the importance of marketing automation since it is a major tool that helps businesses streamline their marketing and sales processes while helping them to reach a high revenue and growth. With the help of marketing automation, your business can create effective business strategies and marketing campaigns especially customized built to ensure a great user experience for your customers.

Also Read: Most powerful HubSpot CRM features that you need

The FAA predicted that there will be 7 million automation noticeable all around in 2020 and that business ramble deals will r $2.7 million. We’ve just observed organizations, for example, Amazon, UPS, and Dominos exploring different avenues regarding ramble technology.

As true utilization of automatons for conveyance objects is in its earliest stages, we can envision seeing an ever-increasing number of organizations receive it for littler and neighborhood conveyances.

Automation technology, which has been a fundamental discussion for as long as a decade, is probably going to at long last become standard reality in 2020.

Aberdeen group stats

Source: Business2Community

Also Read: 4 ways to shorten your sales cycle with marketing automation

Technology leaps forward are frequently viewed as aha minutes. While that maintains a degree, utilizing cutting edge innovation to make new open doors is increasingly about automatic and taught exertion completed after some time instead of indiscreet motivation.

One key takeaway from the previously mentioned trends for associations is to consider how they can set up forms that can recognize the best fit advancements, assess them for viability, and hatch them to change their ventures before they are disturbed.

Also Read: Benefits of marketing automation for e-commerce business

11. Mobile Payments: On the top of e-commerce trends 2021

First introduced in 2014, mobile payments seemed to be an advanced technological idea to most of the online and offline retailers. But, gradually, the vision behind mobile payments started becoming clear to the users because of the convenience and simplicity that digital payments offered to both the retailers and consumers.

mobile payments

Source: Statista

The demand to provide mobile payments on all types of online shopping platforms as well as in-store platforms were already increasing heavily. As a result, the mobile payment market marked a revenue of $3 billion in 2019 and is anticipated to grow up to $12 billion by the end of the year 2024.

Also Read: Boost sales with multiple e-commerce payment methods on your online marketplace

But, what changed the entire scenario for the mobile payments industry was the moment when the world got under the paws of the pandemic. Since people across the world were bound to live inside their houses and avoid interactions due to fear of getting exposed to the virus, it was mandatory for the shoppers to adapt to the new consumer behavior as soon as they can in order to keep their business going even during the pandemic. Due to COVID-19, the mobile payments industry was pushed to a new extent of growth because people preferred paying digitally as it avoided contact.

Mobile payments e-commerce trends 2021

As of now, we see mobile payments as the role player and driving the future of the e-commerce industry as more and more people started using smartphones than before, the growth in the use of mobile payments and mobile wallets can only be expected to grow further.

Also Read: Top online marketplace ideas for entrepreneurs in 2020

12. Marketplaces

From the last few years, marketplaces have been able to score a place in the list of top e-commerce trends and we can bet, it will continue to be on the list. Ever since the concept of marketplaces has been introduced, it has proved to be a life savior for many e-commerce retailers and giants. lf we are talking about the future of e-commerce, then marketplaces are a vitally important part that we can’t ignore. Because the very fundamentals of e-commerce had been revolving around the wall of the marketplace. As per a report by Divante, nearly 1.3 million new sellers joined Amazon in the year 2020.

Create your own marketplace

Also Read: How to create an online marketplace?

So, what do you think is the reason why marketplaces are on the list of e-commerce trends in 2021? Well, let us tell you. Sales representatives can simply not go out to reach each customer with their preferences, so a marketplace brings producers, distributors, and end client’s all at one platform. Due to the adverse effects of COVID-19, the in-store owners are witnessing massive loss because of which they are shifting their focus to the online marketplaces in order to extend their revenue and sales.

Also Read: Evolution of online marketplace platforms

What are the top e-commerce trends of 2020 that won’t make it through 2021?

As we step into the age of e-commerce, the need of the hour for online retailers is to know what the coming years of e-commerce have to offer and where exactly is the industry heading. It’s true that the e-commerce world is ever-changing and unpredictable, but with the help of the data of previous years and insights by visionary experts, the list of top e-commerce trends is in front of you all.

This year was no less than a rollercoaster ride for the world as we were in a moment of the dilemma when the world was exposed to a new deadly virus. But it’s commendable how we came out of it progressively and prominently. For the e-commerce industry, the pandemic pushed consumers and people started getting dependent on the online platforms for their basic needs to entertainment. In a nutshell, 2020 played the main role in accelerating the growth of the e-commerce industry up to a great extent.

Various new e-commerce trends onboarded while others became less important. While we were creating a list of e-commerce trends 2021, we thought of providing you a glance of those top e-commerce trends which may low down a little in the coming year.

While cryptocurrencies still score importance across various industries, it hasn’t been implemented and adapted much across the e-commerce domain which is a reason why it wasn’t able to rank a place in the list of e-commerce trends 2021.

The Mobile applications industry is an ever-growing industry and is anticipated to reach 250 million downloads on a yearly basis by the end of 2022. However, brands and companies are not able to gain the return on investment or conversion from mobile apps so that they need mobile apps to make an important aspect. And that is the reason why you won’t be able to witness mobile apps as a part of e-commerce trends 2021.

IoT is a highly advanced technology undoubtedly and that can be seen through research conducted by Gartner that says nearly 20 billion devices are now connected. But the point of concern with IoT is that most of the companies are not aware of its usage and implementation and that’s why you didn’t saw it making space in the list of future e-commerce trends. IoT does not seem to bring any value or profit to the e-commerce industry which is a reason why it dropped out from the list of top e-commerce trends 2021.

Also Read: Top 7 online marketplaces to make money from the internet in 2020

The future of e-commerce: E-commerce industry in 2021

The online market is no longer the same as it was back 10 years. The online buyer has become way more specific and smarter, and the eCommerce industry has to stand the buyer’s expectations by providing a personalized and responsive e-commerce experience. Without making your online business all set as per the future e-commerce trends and customer expectations, standing out can be hard.  We do admit that the eCommerce industry is customer-driven since it’s all about the demands and preferences of the customers. And that is the reason why the e-commerce merchants are now prioritizing the customer by providing them a safe, secure, efficient, and convenient shopping experience. The future of e-commerce will mainly be dependent on embracing the customer experience by fulfilling their advanced demands through seamless omnichannel windows.

To stand out as a brand that meets the ever-changing and advanced expectations in the e-commerce industry, you must be well-versed with the ongoing and future e-commerce trends and predictions. That’s how you can win over!

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