Rakuten - CedCommerce
The CedCommerce Temu Integration is now live for US sellers! Check out the app here

Why Sell on Rakuten

Grow your brand on Rakuten by customizing your online storefront, and promotions to resonate with your target audience. Tap into a lucrative Japanese eCommerce market with Rakuten’s extensive reach, seller-centric approach, and unique loyalty program

Prerequisites for Selling on Rakuten

As Rakuten’s primary market is Japan, the marketplace and customer interaction will be in Japanese. Having some level of Japanese language proficiency or partnering with someone who does can be beneficial. Go over these business essentials, and carefully research Rakuten’s specific requirements for your location and product category before signing up.

Product Barcodes (UPC, EAN, JAN, or ISBN) Brand Name & unique manufacturer ID US Bank and Credit Cards Tax Forms W9 form or W-8

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CedCommerce can help you sell successfully on Rakuten. Select your eCommerce platform and discover our Rakuten integration tools.

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Frequently Asked Questions

Rakuten charges a commission fee based on a percentage of your sales. The exact rate varies depending on your product category. Additional fees may apply for services like product listing, promotions, and payment processing.

If you’re outside the US and don’t have a local entity, you need to partner with a Rakuten-approved service provider who will act as your local team for store setup, operation, and support.

Rakuten has a unique loyalty program called Rakuten Points. Customers earn points for purchases on Rakuten Marketplace, which can be redeemed for discounts or used on other Rakuten services. Offering competitive prices and participating in Rakuten’s promotions can help you attract customers who are actively seeking ways to earn points.

Highly proficient Japanese capabilities are required for store setup, customer support, page maintenance, order and return management, and marketing campaigns. The marketplace and much of the customer interaction will be in Japanese.

CedCommerce enables sellers on Rakuten by providing tools for streamlined selling, integration solutions, and support. Our services enhance efficiency, offering you opportunities to optimize your Rakuten selling experience.

Still confused about selling on Rakuten?

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