ROI of PWA for eCommerce businesses: Profits, growth and sustainability
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ROI of PWA. What exactly does this term mean? If I break it down, it is simply the Return on Investments of PWAs. But why do we invest? We all know the answer to that. It is to secure our future by the returns on the investment. Precisely in the same way we gain returns by investing in a PWA. Apart from the most common benefits, PWA impacts ROI and helps improve business ROI with PWA. The best part? All this will help you to increase ROI with PWA.
Some of the obvious questions popping into your mind would be the ROI of PWA, how PWAs improve business ROIs, or how PWAs impact ROI. And these questions are what we aim to answer in this blog.
Apart from the most common queries, we aim to show you how the ROI of PWAs can help your eCommerce business grow. So let’s get started.
Progressive Web Apps: An Overview
I’m sure by now most of you must be knowing what a Progressive Web App or a PWA is. For those of you who are new to the concept of PWAs or are just slightly familiar with it, a PWA is a combination of a website and a native app.
A Progressive Web App is a website that has all the functionalities of a native app. And that is not even the best part. PWAs can even work offline or with 2G network connectivity. They are fast, reliable, and engaging, everything an eCommerce business needs to be today.
What else does a PWA have in store for your business? Let’s find out.
Business benefits of PWAs for eCommerce stores- How PWAs impact businesses.
Now that the basics are covered, now let’s dig a bit deeper. What would a PWA mean for your eCommerce business? How will it impact your business? What change do you expect to see after investing in a Progressive Web App?
To understand this better, let’s take the example of Twitter.
Twitter, a social networking service, was not very satisfied with its mobile web experience. There were often slow-loading pages and content, which was not doing well with its users.
They then decided to invest in a PWA, and as expected, the results were worth the investment. They saw:
- 20% decrease in bounce rate
- 65% increase in pages per session
- 75% increase in tweets sent
This is the impact a PWA can have on business growth. Now you see why big brands like Alibaba, Flipkart, and Starbucks, have all invested in a PWA? The returns are great.
A PWA will have a positive impact on your business’ eCommerce growth. It will promote engagement, attract re-engagement, improve conversions, lower bounce rates, increase pages per session. These are just some of the benefits that come with PWA development. Why don’t you give it a try and see the results yourself?
You can visit our demo page to get an insight on what a PWA store will look like, it’s functioning, and much more.
How can you be a part of the future of eCommerce? Watch the video to know-how.
Cost of building a PWA
The first thing that you should know about the cost of building a PWA is that it can never be fixed. The cost will vary from application to application.
Let me tell you why.
See, no two business requirements are the same. What I may want my PWA to have will be very different from what you want yours to be. Business goals, needs, budget, all the factors vary from business to business.
Get our Cenia Pro Theme for Magento 2 PWA, a complete solution for your eCommerce business.
But what can be understood is that if you build a complex PWA, it will take longer to make, and therefore the cost will rise, and vice-versa.
But then again, that is totally up to you and your requirements.
Cost is the first factor to consider when investing in anything. How much will you be putting in to invest in a PWA? Is it wise to do so? What will be the return on investment? How will PWA impact ROI? Let’s find out.
ROI of PWA
The most crucial factor for anyone who wants to invest in something is the returns. You and I invest for the returns. What will be the returns if you invest in a PWA? Below are PWA’s ROI and how to improve business ROI with PWA and increase ROI with PWA.
Low development and maintenance cost:
Progressive Web App development costs less in comparison to native apps. Now you will think, why? Native apps are platform-specific. For every platform, you have to develop a different app. Apart from that comes the fees of uploading an app to an app store. So basically, you will pay an extra price to upload your app to the google play store and a different price for the apple store.
After the development costs come the maintenance costs, PWAs are a browser, so technically, they are easier to update and maintain than native apps.
This is how you can improve business ROI with PWA. Wouldn’t you be happy to cut back on the cost of maintenance and development? I want to think you would.
Another substantial ROI of PWA is increased revenue. Progressive Web Apps lower your bounce rate, improve page per session, drive more mobile traffic and promote engagement. All these factors are essential features that keep the users coming back.
Would you like to use an app that is slow and boring? I would not want to. But something smooth, fast, and engaging is more likely to catch my attention.
Users are more likely to make a purchase decision when their experience is user-friendly and the content engaging, again showing us how PWA impacts ROI, not only increasing revenue but also increasing ROI of PWA.
In today’s mobile-first world, SEO is the number one priority of all eCommerce businesses. SEO can help your business gain more users, be more discoverable, and above all, help you rank well.
How do PWAs play a role in SEO?
The bots that crawl websites can crawl PWAs, too, making them indexable. Being indexable has a higher chance of helping you get ranked on search engines. If you type well, it will enhance your discoverability.
This is also an essential factor that helps you improve business ROI with PWA.
ROI of PWA- sustainable development
In the above section, I have told you about the ROIs of PWA for your business and how to increase your ROI with PWA, as well as how PWA impacts the ROI of your business.
This section is about a very different ROI of PWA- sustainability. Yes, sustainability. Our world is under constant climate change, and even though technology has progressed, it has damaged our climate.
When you develop a PWA, you’re not only getting ROI for your business but also the environment! Let me explain how. Native apps consume much time and resources to develop, therefore generating a higher carbon footprint.
Another factor is that native apps consume much more data than PWAs, generating a higher carbon footprint.
PWAs work with lightning speed in low network environments, are much smaller than native apps, and consume less data, generating a lower carbon footprint.
So when you decide to go for a PWA, you know that apart from your business gain, the environment will be gaining too.
ROI of PWA vs ROI of native apps: The better option for ROI?
From the time native apps have come into being, there has been a constant comparison between a PWA and a native app. Which one is better?
Firstly, let me tell you, a PWA is not a replacement for a native app. A PWA may look and function like a native app, but it is a web page at the end of the day.
Both have different features and different ROIs. You cannot determine which one is better just based on their returns. PWA impacts ROI differently and so do native apps.
Again, it comes down to your requirements. What is your business requirement? You can choose whether a native app will be a better option or a PWA.
Both have features that can increase business ROI, but it’s up to what you need, as I said earlier.
Stories of motivation: ROI of PWA led success stories
EhnicSmart’s user base was not exceeding 30%, that’s when their owner, Mr. Balachandran thought of experimenting with a Magento headless PWA.
This decision of his proved to success as EthnicSmart PWA increased around 19000 subscribers within a few weeks of the launch.
Eleutheria Poci, the owner of the coffee and beverage brand, The Roasters, had a simple vision in mind when she approached CedCommerce. She wanted to opt for a PWA because she knew that it was the only way to be a part of the future of eCommerce.
CedCommerce understood her needs and created a PWA that was flexible, reliable, and engaging. This PWA propelled her online store towards success, and the saying goes, the rest is history.
Cloth Face Masks:
During the pandemic, Ms. Buikema reached out to CedCommerce with an idea. She understood the need for facial masks and the at the time, the lack of designer face masks.
We turned her idea into reality with our Cenia PWA theme based on Magento and created an online store for designer face masks i.e., Cloth Face Masks, that would curate and manufacture versatile and stylish face masks to keep you safe from the virus.
By now, I hope you have understood PWA’s ROI and how to increase your business’s ROI with PWA.
We at CedCommerce would be happy to answer any of your queries related to PWAs.
Would you like to be a part of the future of eCommerce? Contact us to know more about it.