Best PWA Examples that propelled business towards success
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PWAs are a great tool that is aiding businesses to prove their mettle in the mobile dominated eCommerce ecosystem prevalent today. But, not to forget the presence of a large number of solutions in the market. To help you make the right choice CedCommerce is coming up with a webinar on – “All you should look for in a perfect PWA solution for eCommerce” on 29th Jan 2021, at 10:30 AM EST & 9:00 PM IST.
From the last 2-3 years, you can find many ‘top of the line’ brands renovating their online web strategy. Apparently, most of those brands shifted to progressive web apps replacing their earlier website and got great results too. When you look into it the best PWA examples out there, you will realize that it is capable of doing extraordinary. It has shown an incremental difference in the productivity of their websites for both mobile and computer. A wise learner learns lessons from others rather than facing hardship to overcome them, so here we give you some of the best PWA examples.
Best PWA Examples in recent years
The web is now entering an era of interactive and broad vision ever since the introduction of Progressive Web Apps. It is time for mobile commerce to rise. These are some of the best PWA examples which serve an inspiration for all up and coming businesses wanting to explore mobile commerce along with the average computer audience.
Flipkart is India’s largest home grown eCommerce site and collectively the second largest in the country. It adopted an app-only strategy and temporarily shut down its mobile website. They found it hard to provide a user experience that was as fast and engaging as that of their mobile app. Flipkart decided to rethink its approach. They were drawn back to the mobile commerce by the introduction of PWA based features making their mobile website run fluently to re-engage users.
Thereafter, Flipkart began building Flipkart Lite. Their PWA combines the best elements of the web and the interactive approach of the Flipkart native app. Combining their web presence and native app into a PWA gave a successful result instantly. Flipkart Lite has shown a massive increase in conversion rates of the renowned eCommerce brand. One of the best things PWA did for Flipkart is increasing its re-engagement.
- Users time on site PWA vs prior – 3.5 minutes vs 70 seconds.
- 3x increase average user engagement
- 40% higher re-engagement rate
- 70% more conversions from “home screen icon”
- 3x lower data consumption
Source – Flipkart Lite Case Study
Trivago is one of the world’s leading hotel search engines. Trivago is one of those websites which was getting a majority of visitors through the mobile web. The count of computer users is barely a small portion of their web traffic. Unfortunately, users always show apprehension to download their native app, especially since users are not sure if the app can serve them what they want. Thereby, Trivago needed a website that was designed for mobile commerce. It needed to engage mobile users at large.
After Trivago implemented PWA, their story shows a dramatic turnaround. Trivago’s website was a collection of APIs that provided a flawless user experience that resembles native apps. PWA gave Trivago a clear-cut advantage as it is now using functions such as offline access, push notifications, installable home screen app icons, and the ability to access mobile features.
- 150% increase in add to homescreen.
- 97% increase in clickouts to hotel offers
- 2X increase in user retention
- 500 thousand active “Add to homescreen” users
One of the most reputed business magazines of the world, Forbes is definitely a brand to reckon with. It publishes news, articles, and reports, usually on business-oriented topics such as marketing, finance, manufacturing industry, investment, distribution, supplies, etc. Forbes wanted to explore the mobile landscape for better outreach. They were practical and openly evaluated the drawbacks of relying on a native mobile app as users refrained from unnecessary app downloads. On the other hand, the visitor traffic from mobile was growing rapidly.
So Forbes was looking for a solution like PWA and to their luck, PWA arrived for them just in time. Forbes PWA engaged more mobile visitors with an exceptional web experience. The progressive web app not only increased its page loading speed but also provided the effervescent media and visual content effectively. This move ensured a friction-free environment for visitors. Forbes was now successfully engaging and delivering content based on accessible user information thanks to the cache data. It is also using push notifications to create healthy re-engagement with its users whenever new content is added to their site.
Jumia.com.ng is one of the biggest eCommerce brands on the African continent. As it operates in the African region where people often use low-end smartphones, Jumia needs a very small, compact yet impressive digital strategy to reach its consumer base. One more thing which is constant across the African region is the slow 2G network connectivity of the internet. Thus, it was always a daunting task to establish a channel for mobile commerce. Mobile commerce faces several barriers which made it difficult to keep the users engaged.
Under such circumstances, native apps were never meant to succeed. App downloads were never going to work and investing in native apps was proving inconsequential and non-productive. As PWA entered the picture, Jumia could see it as a perfectly created solution for their needs. It ensured that just they can reach more consumers and expand the business beyond the threshold of slow internet. Since moving to the PWA platform, Jumia overcame all those challenges and explored unfound success across several regions of Africa.
- 33% higher conversion rate
- 50% lower bounce rate
- 12X more users versus native apps (Android & IOS)
- 5X less data used
- 2X less data to complete first transaction
- 25X less device storage required
Source – Jumia PWA Case Study
Ola cab is one of the leading cab booking services in India. Ola provides cab services to more than one million users on a daily basis. Cellular connectivity and internet speed are usually fluctuating in Indian cities. This makes mobile commerce a challenging task. It is not easy to connect users from variable places due to varying internet speeds. Many users download their native app but uninstall it once their ride ends. So Ola desperately needs a solution like PWA in order to re-engage users effectively. needed a different way to reach these users. With easy discovery and low friction, the mobile web was always going to be an advantage if managed with precision.
Ola built its PWA and named it Ola Lite. The basic necessities of the Ola were duly kept in check by the Ola Lite web application as good as their native apps. It uses fewer data to operate, very minuscule in size, engagement friendly for the users, and efficient in performance. This is now the major part of the success Ola has reached in spite of a dominant competition from the internationally helmed Uber cabs. Ola is now actively operating its services in tier 2 cities with ease and efficiency.
- 8% increase in mobile traffic in Tier 2 and 3 cities
- Conversion rates are 30% higher with the PWA.
- 300x smaller than Android app and 500x smaller than the iOS app
- Engaged 20% users who had uninstalled their app
Source – OLA Lite Case Study
Make My Trip
MakeMyTrip is one of the leading travel companies in Asia. It connects with the travel enthusiasts for booking tour packages, flight tickets, and hotel accommodations across a number of cities and nations. But engaging such a diverse range of target audiences becomes a difficult job. There are multiple aspects to consider while catering to such a contrasting set of audiences and management. Mobile commerce becomes a crucial part of it. Many of their potential customers have slow connectivity and the site from low-end phones with data limitations.
The company found it hard to drive users to download a native app, leading to steep drop rates and invariably high customer acquisition costs, but also to building engaging user experience for the mobile web.
To reach the audience they wanted, the company needed a solution that merged the benefits of native apps and the mobile web so they could lower the cost of discovery and increase engagement rates. MakeMyTrip developed a PWA that led to a fast, reliable, and polished mobile-web experience. Their PWA transition was impeccably successful.
- 3X improvement in conversion rate
- 38% improvement in page load times
- 160% increase in shopper sessions
AliExpress.com is a marketplace offering products to international online buyers. Their mobile commerce is growing three times faster than their growth with previous eCommerce website. The company couldn’t build an engaging experience for mobile commerce. Its website was not working to half of efficiency of its mobile app. They looked at the mobile commerce as an opporunity and aimed to bring its non-app users back under their radar.
Aliexpress app was failing to hold on to its users, even those users who downloaded their app were uninstalling it after completing their first purchase. It was facing a big hurdle in re-engaging their customers as they uninstalled the app after one purchase. So AliExpress decided to build a cross-browser Progressive Web App to combine the best of app with the broad reach of the web.
- 104% for new users across all browsers; 82% increase in iOS conversion rate
- 2X more pages visited per session per user across all browsers
- 74% increase in time spent per session across all browsers
Source – Aliexpress PWA Case Study
Twitter.com is a popular platform that uses the phrase “See what’s happening” inviting users to its platform. This social media platform was failing miserably on the mobile web. Adding salt to the injury, its app was not clicking user downloads as it was hoping for. There was a simple reason, the app was too big a size to convince new users for downloads. Twitter wanted to re-engage users on the mobile web for which it took a gamble on PWA, a new technology by then.
Twitter implemented Twitter PWA. It enabled push notifications which works pretty much the way as their native app does. It is able to send these notifications even if the browser is closed. Twitter Lite consumes minimum data as possible and relies on the cache as much as it can. Twitter PWA also reduces the size of media content for the same reason. Twitter Lite was successful in reaching a wider audience even in poor internet connectivity regions with efficiency. Most importantly, the PWA transition also gave its user the choice to join the social platform without downloading their huge 82 Mb native app. Twitter Lite is almost negligible in size which is just around one MB in size and still, it is delivering a user experience pretty similar to the native app.
- 65% increase in pages per session
- 75% increase in Tweets sent
- 20% decrease in bounce rate
Source – Twitter Lite Case Study
Ele.me is a popular online food ordering and delivery service provider in China. Ele was experiencing rapid growth in its business. The company thereupon created many distinct units within its company for conveniently managing work. It felt that its separate unit of services needs a separate landing page which can only be served through a multi-page web app. As the user browses from the home page into sections, the web app leads the user to a different route.
Ele.me PWA is designed in a way where it analyzes the routes depending upon the data collected from its user. PWA creates a webpack plugin to collect the information of routes of the user and it pre-caches those routes upon installation.
- Loading time decreased by 11.6% cached pages
- Loading time decreased on average by 6.35% on whole
- Interactive content took 4.93 seconds on a 3G network for first load
Source – Ele.me PWA Case Study
What do you learn from the best PWA examples?
These PWA Examples prove there is an immense opportunity for eCommerce businesses. Especially going into an era of smartphones, Progressive Web Apps came as a savior to the rescue of SMEs. A hefty majority of online traffic was being sidelined as the unimpressive user experience on the mobile web was unable to contribute any revenue if at all. as they were being crushed under the weight of expensive native app development.
Interesting reads – Business Benefits of PWA theme for Magento websites
PWA uses the capabilities of the modern web and delivers the user experience of an app. Most likely, we can see PWA for eCommerce as an essential necessity to engage consumers through digital channels.
- Safety from the front-end
- Superfast UI – immediate interaction
- Off-line readiness browsing under weak or even lack of a internet.
- Mobile-first experience without compromising animations.
- Cheaper than native apps PWA is pocket friendly and instantly effective
Have more queries, get your answers here – Answers to All Your Queries on Progressive Web Apps
The progressive web app is truly playing the role of catalyst for mobile commerce. It is propelling the productivity of eCommerce websites to exceptionally high markers on mobile platform. So why not take some inspiration from the best PWA examples which propelled business towards growth. These examples of PWA are showing higher conversion rates and productive user engagements. Along with this, many of them saw a rapid rise in their web traffic and the average time spent by users.
Learn basics of PWA with this free guide – An introductory guide to Magento PWA Studio for eCommerce
Short on time! Here’s a quick guide – Guide on Progressive Web Apps for eCommerce
These popular companies switched to PWA and found unprecedented success. These best PWA examples should definitely serve as a motivation for aspiring eCommerce websites. To be honest, these many of these PWA exceeded the expectations of many tech analysts. These are one of the many other such PWA examples that turned the tides in favour of the business. You can find hundreds of them.
CedCommerce has created the PWA theme based on Magento PWA Studio. It is curated for Magento 2.3 (Read more – Introduction to the features of Magento 2.3) users and make their website more attractive and engagement friendly. As an eCommerce business, there are a lot of things SMBs need from their websites and Cenia PWA theme takes care of all of them. You can even add more features on the top of the package with the help of Cenia Pro Extensions. This will allow you to get the kind of service you really want.
Take the Demo of Cenia PWA theme to experience the magic of mobile commerce.
For those who want to adopt Magento PWA, check out the webinar – [Webinar] Considerations before implementing Magento PWA for your business