Mobile-first eCommerce: 5 Reasons PWA websites are pioneers of it.
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On July 1, 2019, mobile-first indexing was enabled by default by Google and it is no wonder why they did so. Half of the global web traffic is generated from mobile phones. 61 percent of the total internet traffic comes from mobile devices but were you aware that only 16 percent of the total conversions are done from it? This shows the immense opportunity for mobile ecommerce and PWA websites.
In a report by Google, it is stated that when a business switches to a PWA, they receive a revenue boost of almost 20 percent, in some cases, conversion rates double on mobile devices. From the above-given statistics, I’m sure you are able to understand the impact mobile phone usage has on ecommerce. Now coming to the main question, how do PWA websites play an important role in mobile-first ecommerce?
Apps have the issue of storage and space while websites face the issue of slow loading pages and all are not mobile-friendly. PWAs on the other hand, take up very little space, work like an app, are fast loading, and can be installed on your device, therefore making it completely user and mobile-friendly. According to the TOP 30 PWAs report, there was an increase of 36 percent in the average conversion rate for mobile users after businesses implemented PWAs.
If one has to keep up with changing technology, creating PWA from a website is something to take into consideration. Google Developers first introduced the concept of PWA websites or progressive web apps. Like with any new technology, PWA websites started slowly, but they are gathering momentum with time. Thanks to the incredible results which successful PWA transitions show us.
Create your own PWA to join the future of ecommerce.
Did you know?
The mobile web brings 77% of first-time visitors to eCommerce websites.
Surprised by the reach of the mobile web? Don’t be. Let me tell you why.
Let’s start with a question. What do you do if you are searching for the right product before purchase? If your first instinct is to pick up your phone and search about the same on Google, then you are one of the 76% others who gave the same response during a survey conducted by IPSOS for its Mobile Research 2019. And if one searches on mobile, first-time visitors are more probable to come from mobile browsers.
Watch this video to know what you should look for in a perfect PWA solution for your ecommerce business.
Why is enhancing mobile experiences important for ecommerce businesses?
In a report by Power Review, 80 percent of in-store customers use their mobile phones to search for a product while browsing. While they are doing so, giving them a smooth and seamless user experience will increase your chance of making a conversion.
When a user visits your online store for the very first time, you will want to make sure that the experience is smooth. If their first impression of your business is not good, they will be disappointed and most probably, will never come back.
Businesses these days are giving almost zero importance to desktop versions of their websites and are focusing more on enhancing their mobile sites to retain their existing customers and attract new ones.
Watch to know how Magento PWA Studio is expanding the world of mobile commerce.
Why are PWA websites significant for mobile-first eCommerce?
Not so long ago, the shopping experience on mobile phones was not such a great experience and mobile-friendly websites had a lot of shortcomings. While native apps were able to change that to a great extent, the problem still persisted.
With the introduction of PWAs, the shopping experience changed totally. Users are now being treated to fast loading pages, engaging content, offline usage and so much more.
For doubters, there are many great success stories of PWA where adopting PWA changed the way they were doing business.
Here are 5 topmost features which make PWA websites an ideal solution to stand out in the mobile-first eCommerce world.
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1. Mobile-first indexing
Google now takes into consideration mobile-first indexing when it comes to SEO, which means that while deciding about ranking your webpage, Google will take your mobile site into consideration and not the webpage, as it used to be previously. Using a PWA website helps to increase your discoverability and in turn, helps to increase your SEO ranking.
2. Ensures better user experience( UX)
PWA websites are created to deliver a great user experience. This is one of the most important factors that differentiate a PWA and a native app. To do so every element must be thought and designed to give the user the best experience.
From sending push notifications to being able to check out offline, faster speed, and being mobile-first, all these are reasons why the user experience is so good.
Check out this video to know what to consider before implementing Magento PWA for your business.
Is your website engaging enough to keep your customers coming back? If not, it’s time to create a PWA from your website. In a report by Localytics, 25 percent of users use applications only once. Why do you think this is so? It’s because they probably did not find it interesting or engaging enough. What can you do? Design a PWA.
PWAs have the capability to send push notifications that keep the user up to date about the latest offers and other promotional activities.
4. Poor internet connectivity – not an issue anymore
While the internet is reaching 5G speeds, it is still important to understand that a majority of mobile users use 2G and 3G connections too. Websites designed for computers consume more data and therefore require fast internet to ensure a swift user experience. Internet speeds can fluctuate a lot, therefore makes these websites frustratingly slow and inconvenient for mobile audiences.
So any business in the era of mobile-first eCommerce needs to develop a website that is less dependent on the internet. PWA websites are a wonderful medium to build your audience, even those users without internet connectivity. After just one visit to your website, it can now work offline. The web browser stores cache and uses it to enhance the user experience from the second visit of that user.
Enhance your Magento PWA experience with our Cenia Theme. Watch to know-how.
5. High customer conversion rate
Creating PWA from a website helps you to increase conversion rates. Let me explain how. PWAs ensure a great user experience, works with low network bandwidth, work offline, all of which impact the user to make a positive decision, such as a purchase decision.
For example, Rooted Objects, a luxury brand, saw an increase of 162 percent in conversions after launching their PWA.
As we enter the mobile-first eCommerce, PWA websites can truly provide an ideal solution for online business. The intent to build a PWA website is to serve a website that feels and performs just like a mobile app. This improves user engagement of PWA websites and provides a fairly convenient and highly satisfying performance on mobiles and computer users.
Build a PWA because this is eventually the favorable time for businesses to realize the dominant force Mobile is going to become in the near future. So better adapt a future-proof strategy by shifting to PWA websites loaded with features and enter the era of mobile-first eCommerce with a lead over other competitors.
Watch the video to know the success story of Mr. Balachandran of EthnicSmart.
Magento PWA Studio is one of those new-age website models that will give your eCommerce website a futuristic leap and leaps business towards brighter. Want to get the first-hand experience of PWA websites? Well, if you want to get all these essentials in a single unified solution Cenia Pro PWA theme by CedCommerce. Take the Demo of our Cenia PWA theme to a sneak peek into the future of the web.