5 Reasons PWA websites are pioneers of mobile-first eCommerce
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PWAs are a great tool that is aiding businesses to prove their mettle in the mobile dominated eCommerce ecosystem prevalent today. But not to forget a large number of solutions in the market. To help you make the right choice CedCommerce is coming up with a webinar on–“All you should look for in a perfect PWA solution for eCommerce” on 29th Jan 2021, at 10:30 AM EST & 9:00 PM IST.
Mobile is changing human behavior and lifestyle a lot. As a business, you can not undermine the rise of mobile-first eCommerce and its future. Many researchers and experts reiterate the fact that mobile will continue to dominate the internet for the next decade. Mobile-first eCommerce is already changing the way people approach online shopping. But there are some splendid solutions to help business. PWA websites are one of them which are actually proving their potential in this mobile-driven world.
Google Developers first introduced the concept of PWA websites or progressive web apps. Like with any new technology, PWA websites started slowly, but they are gathering momentum with time. Thanks to the incredible results which successful PWA transitions show us.
Did you know?
The mobile web brings 77% of the first-time visitors to eCommerce websites.
Surprised by the reach of the mobile web? Don’t be. Let me tell you why.
Let’s start with a question. What do you do if you are searching for the right product before purchase?
If your first instinct will pick up your phone and searching about the same on Google, then you are one of the 76% others who gave the same response during a survey conducted by IPSOS for its Mobile Research 2019.
And if one searches on mobile, first-time visitors are more probable to come from mobile browsers.
Why are PWA websites significant for mobile-first eCommerce?
So what can an eCommerce business do to adapt to the era of mobile-first eCommerce? To be honest, the PWA website development offers some vital features that resolve these problems. For doubters, there are many great success stories of PWA where adopting PWA changed their glory.
Here are 5 of those features which make PWA websites an ideal solution to conquer the mobile-first eCommerce.
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Expanding Mobile-first eCommerce
Omnichannel and responsive adaptability
Access to the internet is way more divergent and eCommerce websites need to adapt to all of them. An eCommerce business can’t sustain with a single channel engagement strategy. In the times of mobile-first commerce, search products on mobile but not visit the web pages shown in the results. Unfortunately, a majority of eCommerce websites are not being built for the mobile experience. In the mobile-first world, eCommerce websites need to create a website that is equally effective, compact, and responsively designed to perform on mobiles and computers. So it should be an essential consideration for eCommerce websites.
Fast is better, the less even more
Nobody wants to be slow. The days of slow and steady tortoise winning the race are over now. To run a business, be fast. In order to stay fast, you need to be fit. So it will be essential to ensure that your size is apt to work quickly with no unwarranted hindrances. Always follow the rule for eCommerce, Fast is better, and Less is more. eCommerce websites need to adapt to the age of the mobile internet.
Install like an app,
People use mobile too often, but are websites good enough to use this as an opportunity? Well, any average mobile website has apps and if a website can present itself as an app, problems will get partially resolved. So look for a website that is installable.
PWA websites can place shortcut icons on the home screen. This gives users instant access to the pages directly from the home screen of the device.
Poor internet connectivity – not an issue anymore
While the internet is reaching 5G speeds, it is still important to understand that a majority of mobile users use 2G and 3G connections too. Websites designed for computers consume more data and therefore require fast internet to ensure a swift user experience. Internet speeds can fluctuate a lot, therefore makes these websites frustratingly slow and inconvenient for mobile audiences.
So any business in the era of mobile-first eCommerce needs to develop a website that is less dependent on the internet. PWA websites are a wonderful medium to build your audience, even those users without internet connectivity. After just one visit to your website, it can now work offline. The web browser stores cache and uses it to enhance the user experience from the second visit of that user.
Take leverage of device capabilities
Mobile features can truly help eCommerce websites and help them make more impact. You can see a lot of tools in mobiles that maneuver visitors effortlessly. The Magento PWA theme can now access the device camera, calendar, battery status, Bluetooth, after being granted the users’ permission.
Whether you take the ability to store cache or access to background operations, everything can be of great help in engaging the users. For instance, PWA websites can place an app icon on the homepage. Thus, you can send push notifications to re-engage interested visitors from time to time. Similarly, there are many other minor features in the devices that go a long way in the conversion of online visitors.
As we enter the mobile-first eCommerce, PWA websites can truly provide an ideal solution for online business. The intent to build a PWA website is to serve a website that feels and performs just like a mobile app. This improves user engagement of PWA websites and provides a fairly convenient and highly satisfying performance on mobiles and computer users.
This is eventually the favorable time for businesses to realize the dominant force Mobile is going to become in near future. So better adapt a future-proof strategy by shifting to PWA websites loaded with features and enter the era of mobile-first eCommerce with a lead over other competitors.
Magento PWA Studio is one of those new-age website models that will give your eCommerce website a futuristic leap and leaps business towards brighter. Want to get first-hand experience of PWA websites?