17 Less Familiar Etsy Tips and Tricks to Boost Etsy Sales
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How to increase sales on Etsy? Or How to get more sales on Etsy? How to increase Etsy traffic? It these are the nightmares that don’t let you focus on your Etsy Shop, then you are at the right place.
Sellers like you are always looking for a better and smarter way to hack into Etsy’s system. Moreover, Etsy’s regular updates offer useful insights for sellers’ help. These tips revolve around tips to boost Etsy sales or tips to increase the visibility of products depending on their experiences. However, the majority of them are just rhetoric or spun content.
However, before we delve into answer these questions, won’t it be appropriate to through some light on Etsy. What it is and how it works?
Etsy is an online marketplace for artists, crafters of handmade items, or collectors of vintage products. Etsy follows a customer to customer (C2C) or peers to peer (P2P) e-commerce business model. The items sold through its marketplace consists of art, clothing, jewelry, and other decorative objects to arts and crafts supplies.
How Popular is Etsy?
The annual GMV sales volume has been on increase y-o-y. The increase in sales on Etsy started to rise from $170k in 2005 to $4.9 billion in 2019. So far, Etsy’s quarterly revenue has been rising positively, the latest results of Quarter 1, 2020 show the reality.
The majority of the revenue came from its marketplace segment. It primarily comprises of the 5 percent transaction fee which a seller pays for every transaction. It includes shipping fees and listing fees of $0.20 for each item to appear in their marketplace for four months. Also, recently, Etsy has started to generate kickbacks through Etsy Payments, the company’s payment processing service.
Why these questions are prevalent among the seller community can be deduced from the large user base it enjoys. There has been an increased influx of active buyers y-o-y, which makes the question How to increase sales on Etsy because logically, as the customers increase, so should be the case.
Etsy has amassed 2.5 million sellers and 47 million active buyers, who had bought goods through the platform. Etsy sold products worth about 2.1 billion USD, as reflected in the Q1 of 2020 results. This was big!
Although these statistics can be pleasing to Etsy, it’s haunting for the sellers at the same time. The increased number of sellers has intensified the competition – to get the desired visibility for their listings – amongst them.
At the same time, to make the field level-playing, Etsy has laid down specific guidelines for sellers to follow to create a conversion-worthy listing. However, if you want to stand out from the crowd and prevent your Etsy shop from no sales, then you’ve to do something unique as well.
Besides creating excellent and SEO friendly listings that rank high and attract visitors in abundance and lead to higher conversion rates and, as a result, boost Etsy sales. One must employ techniques that are rare and can help you imprint your brand’s image in your Visitor’s psyche.
“There are more than 60 million products listed on Etsy with about 40 million buyers constantly keeping an eye on them.”
Before giving the final shape to your marketing strategy, listen to some statistical insights about the reach and scale of Etsy Marketplace in this Podcast!
17 Reasons Why? You should look at these Etsy Tips and Tricks
Here You’re going to get the 17 most straightforward Etsy Tips and Tricks that you can opt-for like the other successful Etsy sellers, which are less common but within the permissible framework. So let’s get started:
1. Social Media Account Images:
One of the creative tricks is to put the handles of your shop’s social media profile on photos when creating a listing. This is an innovative idea because a lot more marketplaces don’t deem this practice, but it may be happening out of unfamiliarity with the concept. However, Etsy does allow that. See the pic below:
This practice helps you to increase loyal social media followers. At the same time, if you ponder over the question like “How to increase Etsy traffic,” then you can surely try out this. The reason it is useful because you can interact with the buyers at a personal level and bypass all or any of the seller fees at Etsy.
Can you see how Stick with BonBon put their Instagram social handle on the listing photos, of which there are certain benefits:
- You can engage visitors personally, and retain them
- Make important announcement once they follow you
- Run a focused giveaway campaign to maximize the effectiveness
- Produce share-worthy content to reach like-minded buyers through them
There is nothing like retaining your targeted customers, as the new customer acquisition costs are higher than offering the same item to older clients on discount. It helps you increase repeat purchases and, as a result, boost Etsy sales.
2. A Newsletter or Mail Subscription:
Another common way to entice potential customers is by offering them content tailored to their interests and needs. The newsletter lets you do that, and Etsy enables you to put a newsletter subscription in your product description. Here’s how to do it:
Email marketing has the same benefits as social media. The only exception is that you can engage your targeted customers more frequently on social media than by sending out targeted emails. However, hey! Email Marketing has conversion rates like no other trick in the bag.
So send away your killer giveaway campaign; offer discount codes (only for opting-in) and many more through targeted email marketing campaigns.
Therefore, if you’re able to increase the email follower count, then remember email marketing still has the highest ROI among all the digital methods. Thus, email marketing can be the answer as to how to increase sales on Etsy in 2020.
3. Interweave Coupon Codes and Social Media:
How good is that idea? Ask your potential buyers to share products on their social profiles and tag 3-4-5 or gazillion number of like-minded friends in the comment section. After that, share the screenshot in personal chat to get the coupon codes.
It becomes more comfortable for you to know and share coupon code. These nomination campaigns work like crazy on the Internet.
Alternatively, Use coupon codes to ask them to subscribe to your newsletter. You can make them work only at a minimum cart value. All of these tricks will help you to boost Etsy sales in 2020 or later, if not more, customers. Amazing! Isn’t it?
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4. Free-Shipping Bait:
Well, this is not as unorthodox as others, or let’s be super honest; this is one of the most common practices adopted by sellers to increase the cart value. Decide the minimum order value to qualify for free shipping or come up with a price tag for your products where free shipping doesn’t eat into your profits. Josh Silverman, made Free Shipping a necessity in the mid of 2019, as it increases your chances to build on the top pages.
Bear the cost of shipping to use free Shipping to delight customers: While displaying results for any search term, Etsy’s algorithm considers free shipping to show results. When you bear the cost of shipping, it invariably reduces the pricing than your competitors. The reason is that their products have shipping prices embedded in it. Moreover, it works as a great promotional tool.
How can free shipping increase sales on Etsy in 2019 and after?
Free Shipping for specific AOV: Many savvy shoppers add items to their cart to qualify for free delivery.
Buy two or more things: Up-sell through the use of a free shipping campaign.
A pre-determined time-period: Offering free shipping during a specific time frame is ideal for increasing sales during slow periods — or offers further incentive during highly-competitive seasons.
5. Express Shipping:
Did you know the most significant factor behind the success of Amazon Prime, it’s the promise to deliver the products within two days. See the below stats for confirmation.
Express Shipping can be a make or break the game
First of all, it displays your listing among top results. After that, if visitors find the product’s content convincing, they hop on it. The conversion rate takes an upward shoot. Furthermore, the overall effect is the increased sales on Etsy in 2019 and after that. Though the data mentioned above is a bit old, nevertheless, it proves the point the point that faster shipping is the stairway to heaven. A lot of Etsy sellers also provide express delivery and taste success.
6. Use-Intent Based Keywords
It’s a big, yes! Sometimes buyers turn to the website without knowing what to purchase, but their intention is clear; they want a gift-worthy item. It can be for their mother, father, boyfriend, or friend.
Therefore including these keywords will help you get traffic, which mostly wasn’t there for your item in the first place. See the below example:
See how the title contains “Christmas Gift for Mom” keyword. A buyer doesn’t know, but you sure do. Which products of yours can be used to gift whom and when, there can be many keywords like gifts for the boss, office party, and many more. All you need to know is the buyer persona like the back of your hand, but the wait isn’t that something you already know. By doing this, you get some more members.
7. Use Pinterest to mine Keywords:
A massive chunk of the traffic of Etsy and Pinterest is female, and this is where your chance lies. Use Pinterest to dig keywords. See in the below image.
Intent-based keywords resonate with buyer psyche and help you to increase sales on Etsy in 2019
See all of the keyword suggestion comes when typing floral print →
- Floral Print for Men
- A Floral Print Pattern
- Floral Print dress
These keywords can be inserted in your item’s description or title, to attract the laser-focused visitors who have a higher affinity to convert into customers than some random visitors.
8. Clear and Crisp Return, Refund, and Shipping Policy:
Just go through the below shipping policy? Moreover, notice that he doesn’t want to take all of the responsibility for messing up. Look how he has mentioned that he works two jobs.
Moreover, it works! Customers who are purchasing are comfortable with his policies as they get personalized and cool stickers! You, too, can define your return policy if you’re not a big-ticket seller. Although it doesn’t help you earn money but save some, and as they say, a penny saved is a penny earned.
9. Personalized Descriptions:
When you implement this, you will get to realize why the pen is mightier than a sword. Yes! With the customized description, you can resonate with your buyer’s psyche and aspirations. You get to don their hat and let them know that you know what they want. It increases conversions, and as a result, increases sales on Etsy in 2019. Moreover, people are already doing it, take a look at one such seller’s listing:
Aren’t all of the unusual? Okay, if not all of them, but some of them are unusual. We know they’re because other posts rant about keywords, Google, and other things but rarely bring their common sense to do the job. So yes, these are 7 (not 8) One of them was familiar (remember, Free Shipping Bait). So we kept our promise too!
Since Etsy offers sellers an option to include a hyperlink in the product descriptions, it is an excellent opportunity to provide links of similar or complementary products in the product description. Therefore leverage this opportunity to put the links of your most popular products or products that belong to the same buyer-persona or interest group to boost sales on Etsy.
11. Enable Custom Order:
It is another excellent feature by Etsy, which is potentially a sales booster. Since Etsy deals in crafts and handmade categories, many products on this platform are personalization driven. The buyer persona here wants highly personalized products that you can use on Etsy.
Therefore, use this feature to offer a highly personalized experience to your customers and get the taste of increased sales on Etsy.
12. Great Reviews:
Does it need to be explained? Reviews are not only social proof; the impact your products have on the targeted audiences but also an important ranking factor for your products. It proves that your products are highly successful. As the majority of the marketplaces include positive experience in their search result display algorithm, Etsy is no different. Therefore, more the number of positive reviews, more increase sales on Etsy in 2019.
13. Option to Return and Exchange:
The opportunity to return and exchange the product invariably increases the conversion rate. Also, a more extended window to return the products, the higher the conversion rate. It busts the myth that customers return a large number of orders for the extended return period.
The study conducted at Navin Jindal School of Management, University of Texas, discovered the endowment effect. It postulates that the longer the buyer keeps the product with him, the lesser is the probability of the return. Amazing. Right?
Another ingenious way to reduce your return is to offer exchanges on the relevant products. The exchange imprints a positive effect on the buyer’s psyche, and you’re able to get some lousy money off your balance sheet.
14. Offer Multiple Payment options:
In a study conducted by Paypal, 42% of the respondents agree to have been influenced by the number of payment options available. Shoppers want flexibility and extensive options when it comes to payment modes. Therefore, more payment options correspond to a better conversion rate and boost sales on Etsy.
15. Offer Consultation:
Consultation is the consideration stage in the buyer journey, and an excellent discussion can make customers move forward in their purchase journey. A seller at Esty offered the option of phone consultation and the details in the product description. You, too, can do the same to convince the buyer in addition to writing a personalized and detailed product description; it surely will boost sales on Etsy. Take a look at the following example:
16. Add a Social Cause:
It’s been a significant fact that today’s marketing era is about stories. Stories that resonate with buyers fulfill their aspirations and inspires and motivates them to contribute. Since it is home to artisans, support a cause through your business. Adding a reason which you believe also motivates the buyers. It makes them think that they’re not only making a purchase instead of making a contribution to the cause.
17. Etsy Ads & Promoted Listings:
Last but not least, employ Etsy’s Ads i.e. Google Ads plus Promoted Listings. Promoted Listings enables you to put your items in front of thousands of interested shoppers more frequently. Also, if you follow all the tips mentioned above, the increased conversion will help you boost Etsy sales. The promoted listings appear in designated spaces within search results on Etsy.com and in the Etsy app.