Are you a store owner at Etsy? If yes, then you most probably be aware of the fact that SEO is necessary for your shop to rank high. Are you aware of the factors that affect your ranking? If your answer is ‘Keywords,’ then it’s correct. Utilizing keywords correctly can exhilarate your SEO ranking greatly. You can play around with keywords to rank your Etsy store in search rankings.
We will also tell you about negative keywords and how with proper focus you can improve your chances to reach your target audience.
If you are still somewhat unaware about what keywords are, here is a brief description-
What Are Keywords?
The phrases obtained after simmering down any content(it can even be a physical item being sold in an online store.) are called Keywords. They are the terms used while searching for anything on the internet. If the search phrase matches any content, they are displayed as per the relevance. Most relevant content to the search term will surface up first in the search results and lesser relevant contents are ranked much lower.
That’s how search engines rank and rack the contents.
For the search term “Banana Bagpack” the most relevant content must have this term intact. If the exact phrase match is not found, then the search engine moves on to other most relevant options like “Banana Bag” or “Bagpack” least relevant terms will be “Bag” “Banana” etc.
Keywords are of three types.
Long Tail Keywords
Phrases which basically form a sentence and narrow down the search to something specific are known as long tail keywords.
E.g. “Carbon fibre body black mountain bike by firefox ”
Mid Tail Keywords
Keywords that have a perfect balance of short tail and long tail keywords are mid-tail keywords.
E.g. “Carbon fibre MTB”
Short Tail Keywords
Keywords consisting of a maximum of 2 words are short tail keywords.
E.g. “MTB”, “Mountain Bike”, “Bike” etc.
How To Play Around With Keywords?
The Significance Of Long Tail Keywords
Long tail keywords are very specific, used by a majority of internet users, as these keywords narrow down their search and save time
The competition on a long tail keyword is very low and it’s easier to rank on them but then you may have to compromise on the search volume as well because they show up only in specific searches.
It is very important to frame up the long tail keywords carefully after conducting thorough research on the search volume and each term that forms the longtail keywords.
There is a greater chance of being searched out frequently, through the specific terms used in longtail keywords than being searched out for the entire keyword.
You can play around with keywords and use long tail keywords as the page slug (URL that is easy to remember) and even in the product description to rank your Etsy store.
The Significance Of Mid Tail Keywords
Mid-tail keywords if used precisely can gratify with much-needed traffic that your shop needs.
If you have a shoe store on Etsy, observe the unique features of your shoes and use them as keywords-
yellow peep-toe pumps
Orange polka dot ballets etc.
Use mid-tail keywords for product names, tags etc.
The Significance of Short Tail keywords
Short tail keywords are the toughest nut to crack but wield the potential of yielding the apical amount of organic traffic to your site.
As you are already aware of the fact that short tail keywords are generic and cover a broad spectrum since they are very common. You need to plant them discreetly throughout your content.
Having a good density of the generic keywords can help your store rank higher even for the generic terms like shoes, jewellery, stickers etc.
There are several keyword tools and planners, so go through these tools and you will be able to deduce quality keyword options for your products and page, fairly searched on the internet.
Google Keyword Planner, Google Search Console, LSI Graph, Keyword Sh!tter etc. are some of the keyword research tools. In addition, there is a keyword tool specifically helps you to pivot your keywords around your Etsy store.
Here are a few things you can do to rank your Etsy store with the help of keywords
- Write blogs relevant to your products on a well-searched guest platform and link your Etsy store with those blogs. You can easily monitor the search queries on Google and frame your blogs accordingly.
There might not be a wide scope to use the keywords the way you want, on your store page but take the full chance to do so in your blogs and that’s how you can play around with keywords to rank your Etsy store.
- Use the social media platform on a regular basis and amply, make use of the proper hashtags, and also link your store and products with your social media posts.
- While updating the listings don’t forget to check the most relevant keywords to your products and their most searched alternatives which you may use later for social media postings.
- Keep changing your keyword planning strategy regularly while keeping a track of the ongoing trends. Outdated strategy can’t keep your rankings high for long.
By keeping these tips in mind, you can play around with keywords to rank your Etsy store by manifolds.
What Are Tags?
Tags are metadata related to any particular thing you search within a website.
if you visit a clothing website and search for linen shirts, then the products with the tags ‘Linen’ ‘Shirts’ ‘Linen Shirts’ or any other terms that include either of these words, will surface up in the search results.
I entered the search term bag pack in the search bar
These are the results that surface up
I checked out one of the products
And these are the tags used for the item
You can clearly see that the tags contain the search term in some form or the other, This is the tags work in respect to anything present on any website.
These tags can be keywords as well, in fact, most of the Etsy shop owners use keywords as tags to increase the chances of them being searches not only within Etsy’s website but on every search engine as well.
You should play around with keywords and use them as tags as we mentioned above, as it will help you rank your Etsy store.