Jane is fond of using the internet now and then. She looks for products online and shops very often from the results appearing in the top results of the search bar.
Moreover, her friends share the same shopping behavior- browsing the internet for various products and opting the one among the top search results.
The scenario above clearly justifies “millennials are changing the way they shop.” With the changing shopping style, you must not be left behind.
Do your products appear among the top search results?
Are you selling on Etsy and looking for ways to gain maximum visibility for your products?
→ Reach worldwide shoppers with the all-new “Etsy Ads” and showcase your products both on Etsy and Google.
The introduction of “Etsy Ads.”
How about driving millions of visitors to your Etsy store? The addition of Etsy’s new marketing platform- “Etsy ads” has increased the chances of growing your products’ discoverability both on Etsy and Google.
This new move of Etsy addresses the sellers’ demands of a “simple tool helping them grow.”
Research from Etsy suggests shoppers who visited after seeing the ads were 20% keener on making a purchase.
With that said, merchants also witnessed an increase in traffic from April to June from various channels, one of them being Google Shopping Ads. It was the time when television ads were running on Etsy.
The vintage products marketplace also claimed “television advertisement” to be a part of their marketing strategy this holiday season (2019). Thus, driving more traffic to sellers who run their own Etsy Ads campaign.
What should you know about Etsy Ads?
This new marketing platform is designed keeping the creative merchants in consideration. Integrate your store with Etsy marketplace and start selling easily.
On Etsy, you no longer need to worry about your marketing strategy. Instead, you can now invest your time doing what you love: crafting items and delighting your shoppers.
This approach will now bring together the concept of Promoted Listings.
Etsy’s Google Ads tool forms one simple Ad campaign.
You can set an optimal budget. Etsy further uses the data insights and optimizes your funds in a better way.
These ads by Etsy are more focused on increasing visitors to your store in the set advertising budget.
What are the advertising options on Etsy?
Etsy offers two paid advertising options- Promoted listings and Google Shopping ads, respectively.
Promoted listings enable you to promote your products on Etsy.com. Whereas, Google Shopping lets you promote your product on Google search results. Both of your listings can be managed from your Advertising dashboard.
Etsy Ads: Are they right for your commerce?
These ads are not only about spending money and setting up campaigns in different regions. Instead, it enables you to target the right kind of traffic for your Etsy store.
With the rising competition, advertising online is the key to boost your visibility and increase sales.
How can you determine if your advertisements are profitable?
Advertisements on Etsy lets you decide if the running ads are profitable. You must set threshold value or percentage of profit you want to make on every sale.
As per Etsy, the algorithm to find the selling price for an item is to take your sales price, subtract the profit along with the cost involved in manufacturing/producing an article. The amount left with you is the approx CPA you should spend to sell the item.
Sales Price – Cost per Acquisition – Costs of Production = Profit
Sales Price – Threshold Profit – Costs of Production = Target Cost per Acquisition
Planning a proper advertising strategy allows you to run profitable advertising options with a target CPA or less.
Gain a clear picture of your business and grow your Return On Investment with the Etsy ads.
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