Centralized Catalog, Faster Publishing: 40ParkLane’s Marketplace Success with CedCommerce

About the Brand: 40ParkLane LLC

Studio40ParkLane is a design-led print-on-demand brand created by Hans van Putten, specializing in custom iPhone and Samsung phone cases. With a Shopify storefront and an active Etsy shop, the brand is known for bold, modern designs printed on demand. As the catalog grew, managing listings across Shopify, Etsy, and other marketplaces became increasingly time-consuming, leading the brand to adopt CedCommerce for faster publishing, accurate syncing, and centralized product management.

As a multi-channel POD merchant, listing consistency, catalog accuracy, and fast go-to-market publishing were crucial for Hans’ operations.

Etsy Store: https://www.etsy.com/shop/studio40parklane

The Challenge

Before CedCommerce, Hans managed listings via Printify and attempted to publish them separately to Etsy and Amazon.

This workflow quickly broke down:

• Printify → Etsy/Amazon publishing was too complicated.
• He needed every product to originate from Shopify, not Printify.
• Managing listings individually across Etsy, Amazon, and Shopify created duplication and errors.
• Attribute mapping differences across platforms (especially Etsy) led to time-consuming manual edits.
• Syncing price differences and variants across POD products caused mismatches.
• He needed a centralized platform to orchestrate publishing across all channels.

“I needed an app that would pull my Shopify listings and publish them to Etsy, Amazon, and other platforms in an organized, clear, easy-to-understand way. CedCommerce made that possible.”
— Hans van Putten, Founder, 40ParkLane LLC

Why 40ParkLane Chose CedCommerce

Hans evaluated multiple options, but CedCommerce stood out for one reason: It made multi-platform POD publishing simple, organized, and controlled.

Key Reasons for Choosing CedCommerce

• Clean, easy-to-use Shopify interface
• Reliable two-way sync with Etsy and Amazon
• Templates and Profiles to automate variant configurations
• Ability to manage all listings from a single “Products” view
• Accurate mapping of Shopify attributes to Etsy/Amazon attributes
• Background syncing without constant manual intervention

“Whatever I listed on Shopify was mapped to Etsy, Amazon, and others in the background. Templates and profiles helped greatly in automating the process.”

The CedCommerce Solution

CedCommerce implemented its Shopify Integration Suite, enabling Hans to manage everything directly from Shopify.

Core Features Used

1. Templates & Profiles Automation

• Set size, color, and variant logic once
• Auto-apply to new Shopify products
• Dramatically reduced listing creation time

2. Unified Product Management

• Ability to sort, filter, and bulk-manage products
• Clear controls over publishing flow
• Consistent product taxonomy across Shopify → Etsy/Amazon

3. Attribute Mapping Engine

• One-time setup for key Printify attributes
• Automated syncing to Etsy categories and Amazon attributes
• Large reduction in manual corrections

4. Real-Time Syncing

• Inventory sync
• Order sync
• Optional price sync
• Handles Printify fulfillment effortlessly

Support Collaboration

Studio40ParkLane worked closely with the CedCommerce support and technical teams to refine configuration workflows and ensure clean marketplace mapping. As the brand’s catalog grew and Etsy updated its attribute requirements, CedCommerce provided timely guidance, troubleshooting, and hands-on assistance, helping the seller navigate changes smoothly and maintain uninterrupted operations.

The Impact

CedCommerce enabled 40ParkLane LLC to convert a fragmented listing workflow into a central, automated system.

Operational Outcomes

• Centralized all listings on Shopify
• Automated mapping to Etsy and Amazon
• Reduced repetitive variant setup (sizes, colors, styles)
• Faster publishing to both marketplaces
• Cleaner control over inventory and pricing logic
• Eliminated duplication caused by Printify → Etsy limitations
• Built a scalable foundation for multi-market growth

Qualitative Improvements

• Less manual creation
• Clear visibility into listing status
• Stronger consistency across marketplaces
• Confidence in the mapping between Shopify and external channels

“The most critical benefit is CedCommerce mapping all listings to Etsy and Amazon. You only need to set up size or color once and after that, you can publish without a problem.”

Seller Wishlist 

Hans also provided valuable product insights for future versions of the app, such as features he believes would help sellers like him scale even more efficiently. CedCommerce is committed to actively incorporating such insights as part of ongoing product improvements, ensuring the app continues to grow with sellers’ needs.

What Made the Difference

40ParkLane LLC succeeded because CedCommerce enabled:

• A Shopify-first publishing workflow
• Seamless listings expansion to Etsy + Amazon
• Intelligent automation
• Strong post-onboarding support
• Clean variant and attribute mapping
• Background syncing and safety controls

Most importantly, CedCommerce helped them break free from Printify’s publishing limitations and operate their business the way they wanted: Shopify as the control tower.

Final Seller Recommendation

Hans says about his experience, “ The integration works, and the support…understands my workflow. The system does exactly what I needed.”

CedCommerce enabled 40ParkLane LLC to streamline multi-channel operations, reduce manual effort, and scale efficiently across Shopify, Etsy, and Amazon. Hence, by enabling a centralized listing workflow and reliable sync foundation, the brand now runs a POD business with substantially less friction and a clearer path to expansion.