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Section 1: About the Client

Toadstool Seeds is an online seed retailer with a diverse catalog of more than 1,300 products. Despite a large inventory, the brand struggled with listing quality, product discoverability, and slow sales growth. The objective was to strengthen the store’s foundation through content optimization. A structured advertising strategy would then increase visibility, conversions, and revenue across the catalog.

Section 2: Challenges

When the project began, Toadstool Seeds faced several barriers that limited its ability to scale. Weak listing quality and a lack of advertising left the business dependent on organic traffic alone.

  • Listing Quality Score was only 56%, limiting product performance.
  • Content and Discoverability Score stood at 83.74%, reducing organic visibility.
  • More than 200 products were unpublished or had listing issues.
  • Monthly GMV was about $1,857, with only 202 units sold.
  • No advertising campaigns were active.
  • Listings lacked optimization, impacting search rankings and conversion rates.

Section 3: CedCommerce’s Approach

We deployed a growth strategy focused on organic optimization first, followed by structured paid advertising.

  1. Listing Optimization

    We optimized over 90% of product listings. This included improved titles, descriptions, attributes, and backend content, plus stronger keyword relevance for search visibility.

  2. Content and Discoverability Enhancement

    We raised the Content and Discoverability Score from 83.74% to 92%. The Listing Quality Score improved from 56% to 64%, strengthening indexing and marketplace visibility.

  3. Advertising Strategy

    After optimization, we launched campaigns in January 2026. We drove qualified traffic, optimized continuously to improve ROAS and reduce CPC, and scaled high-performing products.

  4. Performance Monitoring

    We analyzed GMV, unit sales, advertising metrics, and conversion trends regularly. This data-driven approach guided optimization for profitability and sustainable growth.

Walmart sellers wanting comparable growth can tap CedCommerce’s Walmart Managed Services. We pair content optimization with structured advertising to lift visibility, conversions, and revenue.

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Section 4: Results

The combined optimization and advertising strategy delivered rapid, measurable growth. Monthly GMV grew more than twelvefold while pricing efficiency and unit sales improved.

Advertising performance:

  • GMV Surge: Monthly GMV rose from $1,857 to $23,901, more than a 12x increase.
  • Unit Growth: Units sold grew from 202 to 1,972.
  • Pricing Efficiency: Average Unit Retail improved from $9.30 to $12.17.
  • Ad Scale: Advertising delivered over 2 million impressions and 6,500+ clicks by May.

These outcomes turned a low-growth account into a rapidly scaling marketplace business.

Section 5: Impact Summary

CedCommerce transformed Toadstool Seeds from a stalled account into a fast-scaling Walmart brand. Improved content, visibility, and advertising built a strong foundation for long-term marketplace success.

Walmart sellers wanting comparable growth can tap CedCommerce’s Walmart Managed Services. We pair content optimization with structured advertising to lift visibility, conversions, and revenue.

[Book Free Consultation]

Tags:
CedCommerce's Walmart Managed Services content optimization conversions lvisibility revenue. structured advertising Toadstool Seeds Walmart GMV