3.24x ROAS on a New Walmart Store: How CedCommerce Launched LogOX

Section 1: About the Client

LogOX is a premium outdoor and forestry equipment brand. It specializes in innovative, ergonomic tools for firewood handling, logging, and outdoor work. To strengthen its Walmart Marketplace presence, the brand aimed to improve product visibility and the shopping experience. It also wanted a scalable advertising strategy while maintaining a consistent brand identity across the catalog.

Section 2: Challenges

At the start, the Walmart account faced several operational and growth challenges. Listings, creative assets, the storefront, and advertising all needed development from an early stage.

• Listings required optimization to improve search visibility and engagement.
• Several products lacked high-quality lifestyle images and product videos.
• Rich media implementation and video uploads faced technical challenges.
• The Walmart storefront was not fully developed to showcase the portfolio.
• Customer review syndication needed to be established for credibility.
• Advertising campaigns had to be built from scratch with cost efficiency in mind.
• Product page quality and discoverability needed improvement for organic reach.

Section 3: CedCommerce’s Approach

We deployed a complete Walmart growth strategy combining content, creative, storefront, and advertising work.

1. Listing Optimization

   We optimized and uploaded all seven Walmart products. This improved titles, descriptions, attributes, and category alignment, with stronger keyword relevance for search.

2. Creative Asset Development

   We created multiple optimized images for key SKUs and produced videos for CarryOX, PickOX, and the Forester Package. We also enhanced rich media and designed a custom storefront banner.

3. Walmart Store Development

   We built a dedicated branded storefront with professional design and banner integration. All approved products were published to improve the shopping experience.

4. Review Syndication

   We built and submitted a review syndication program using customer review data. This set the foundation for stronger social proof and conversions.

5. Advertising Strategy

   We launched a structured framework with a Catch-All Sponsored Products campaign and auto campaigns. Manual campaigns supported flagship products such as the 3-in-1 Forestry MultiTool, with ongoing optimization.

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Section 4: Results

The optimization and advertising strategy delivered measurable improvements across content, store, and advertising performance. The new store generated profitable, efficient early traction.

• Content Quality: Content scores improved across key products, with flagship listings reaching up to 99%.
• Higher Engagement: Product page views grew across the catalog, with several products recording multiple-fold gains.
• Efficient Advertising: The strategy increased visibility while holding a 3.24x ROAS.
• Scalable Foundation: Catalog optimization, a branded storefront, and review infrastructure supported long-term growth.

These outcomes built a scalable Walmart presence from an early-stage account.

Section 5: Impact Summary

CedCommerce transformed LogOX’s Walmart presence through optimization, creative work, storefront development, and targeted advertising. The brand now has a scalable foundation for growth across both organic and paid channels.

Brands building a Walmart store from the ground up can tap CedCommerce’s Walmart Managed Services. We combine content, creative, storefront design, and advertising to drive visibility and profitable sales.

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