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Section 1: About the Client

Hat Country, operating as Deadwood Trading Company, is a leading online destination for western headwear. Its catalog spans western hats, cowboy hats, fedoras, straw hats, and outdoor styles. The brand carries 1,739 active listings on Amazon US across multiple hat categories. With strong recognition and a large catalog, its goal was not simply to sell products. The aim was to build a scalable growth engine for consistent revenue, better profitability, and stronger organic visibility.

Section 2: Challenges

Hat Country had an established Amazon presence but operated in a highly competitive apparel category. The challenge was to scale revenue and organic contribution while improving advertising efficiency.

  • Rising competition across western and fashion headwear categories.
  • A need for stronger organic rankings across core keywords.
  • Limited marketplace performance data.
  • No video assets on product listings.
  • Rough product images with limited lifestyle presentation.
  • Advertising efficiency required improvement.
  • A large catalog needing ongoing optimization and prioritization.
  • Revenue scaling through MFN only, while conversion rates needed work.
  • No Amazon Brand Store to showcase the full product ecosystem.

Section 3: CedCommerce’s Approach

We combined advertising optimization, product-level focus, and organic ranking work to scale revenue while improving efficiency.

  1. Advertising Optimisation: We restructured Sponsored Product, Sponsored Brand, and Sponsored Display campaigns. Through bid adjustments, budget reallocation, and cutting inefficient spend, we increased reach and lowered average cost-per-click.
  2. Product-Level Growth Strategy: We focused resources on top-converting listings instead of treating every product equally. Performers like the Sonoma Straw Cowboy Hat, Cortado Fedora, Coastal Cotton Sunhat, and Bullhide Black Gold drove account growth.
  3. Organic Ranking Expansion: We reduced dependence on paid traffic by strengthening organic visibility. Listing optimization and keyword targeting created a compounding effect where ad investment generated long-term organic gains.
  4. Seasonal Growth Planning: We built a roadmap for Father’s Day, summer demand, and Prime Day. This included seasonal keyword targeting, promotional planning, inventory preparation, and deal activation to capture peak demand.

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Section 4: Results

Hat Country reached its strongest growth period to date. Revenue rose 35.9%, organic sales grew 57.4%, and advertising visibility more than doubled while efficiency improved.

Advertising performance:

Organic performance:

  • Revenue Growth: Total revenue increased 35.9%, with 33.3% year-over-year growth.
  • Organic Strength: Organic sales contributed 69.5% of total revenue, showing growth beyond paid ads.
  • Ad Efficiency: CPC dropped 19.8% while ROAS strengthened to 2.63x.
  • Order Growth: Year-over-year order growth reached 63.7%.

These outcomes built a healthier, more scalable Amazon business positioned for peak seasonal demand.

Section 5: Impact Summary

CedCommerce showed how advertising optimization, organic growth, and data-led management create sustainable Amazon results. Hat Country now has a stronger foundation, with most revenue driven organically and a clear path to accelerate through 2026.

Apparel and lifestyle brands seeking similar scale can access CedCommerce’s Amazon Managed Marketing Services. We align advertising, catalog optimization, and organic strategy to grow revenue while improving profitability.

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amazon Marketing Amazon Sucess Story Hat Country Revenue Growth