Why Headless eCommerce is the Key to Success in 2022?
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Amidst the all eCommerce revolutions, headless commerce holds immense importance. Modern technology has always contributed to remarkable developments and it triggers some notable changes in eCommerce. One of the major concerns of these technologies is to provide a better customer experience. Now, the customer wants an in-store experience during mobile shopping. A headless platform guarantees exactly the same. Hence, Magento 2, Shopify, etc headless commerce solution has become a new buzzword of eCommerce industry.
Some of the global brands are redefining their key business strategies with headless platforms. They now aim at offering a unified experience to shoppers. Because of its handful of benefits, headless commerce is expected to have a bright future in ecommerce.
Also Read: An Introductory Guide to Magento PWA studio
Headless eCommerce Definition
Let us start with unfolding the concept of headless eCommerce. Headless ecommerce is a solution where the frontend is separated from backend or head. So, basically with headless, users can alter a website appearance without changing the codes. This is nonetheless one of the biggest benefits of headless.
In addition to these, effective headless commerce platforms offer robust capabilities like:
- Product management
- Shopping cart management
- Promotions and much more
With headless commerce, businesses can offer API-driven experiences via custom frontend, CMS, application, etc.
In a survey of 2021, 92% of the respondents believe that headless technology helped in better customers’ experience. Not just that! Another report showed that headless is so popular because of its flexibility and easy upgrades. According to this, the global subscription of eCommerce is expecting a revenue of $478.2 billion by 2025. This is probably the biggest jump in just 7 years. Along with this, a CAGR of 68% between 2019-2025 is also forecasted. Another report, says that global subscription in ecommerce market will reach $478.2 billion by 2025. Therefore, headless is a true fit to the future needs of eCommerce.
As the competition intensifies, experience-driven eCommerce is a way to stand out. Headless technology is one of the greatest additions here. It is capable of engaging a large number of customers. Thus, it helps the brands to stay ahead in the competition. Headless influences users by offering
- User-generated content
- Easily accessible features
- Personalized recommendation
With a clear headless commerce definition, now let’s move on to the functionality of headless ecommerce solutions.
How Headless eCommerce platform Works?
Unlike traditional commerce, headless commerce platforms work across presentations. Headless commerce API is utilized to access information from different sources. So, in headless commerce, a lightweight API entitles the delivery of content. It is compiled in a backend system to more diverse channels in comparison to a theme.
Headless comes with a future-proof structure that ensures innovative solutions. The API in headless commerce architecture helps in the smooth sharing of information. Further, headless commerce offers a truly omnichannel experience. Though Headless Magento and Headless Magento 2 are popular for their extensiveness, Shopify Headless is not far behind.
Best Headless eCommerce Examples
Some headless eCommerce users that shine so bright include:
- Burrow – 30% higher conversion, 50% increase in site loading speed and performance
- K2 Sports – 75%faster website speed, 90% faster content publish, 50% boost in productivity
- LARQ – 400% increase in revenue (y-o-y), 80% increase in conversion rate (in 3 months)
- Canvas 1839 – a better reception from the customers, quicker results on development and marketing
- Nike – 15-30% higher conversion rate.
- Venus Fashion – 73% increase in page loading speed
Not just that, headless is also getting a funding of $1.6 billion. It indicates that brands are investing in headless due to its features and performance.
- Saleor raised $43 million in headless
- Chord, Commercetools, Bold, Commerce Layer, Nacelle,and Spryker collectively raised $330.8 million
- Strapi, Contentstack, and Shogun invested $76.5 million collectively
- Mobify raised $60 million
Why Does your Business need Headless Commerce in 2022?
With headless ecommerce solutions you can build the desired type of user interface from scratch. Instead of sticking to the monolithic software with specific templates, you can customize the frontend. Use of Magento Headless can customize the appearance of the web store to a great extent.
In short, headless commerce gives you full control over the frontend. Also, you can follow your UX design approaches and likewise shape your brand strategies accordingly. The best part of it is you don’t need to add a templated layout. Isn’t it amazing?
2. Improved User Experience and ROI
The key to success in the retail industry depends on how they meet customer expectations. Along with that, product and service quality plays two major roles in it. To attract more visitors and gain customer loyalty, you need to focus on user experience. A unified experience across different channels is very helpful here. Here, user experience should be
Headless ecommerce solutions ensure all these which is a reason it is getting accepted. That is why headless eCommerce is the future.
3. Freedom of Experimentation
While talking about the benefits of headless, its customization cannot leave behind. Headless eCommerce is a blessing in disguise for business owners because of its experimentation. Headless commerce allows the merchants to experiment without endangering the entire setup.
For instance, if you want to build an effective Progressive Web App (PWA), you can make changes without affecting the backend operations. It lowers the risk of changing the entire backend code. This freedom to modify makes headless solutions the future of eCommerce.
4. Agility & Speed
Other than providing the independence to experiment, headless ecommerce empowers the users with speed. The business owners can implement user interfaces quickly, instead of investing time in retaining and installing full-stack software. At present brands are switching to Magento headless for the speed it offers.
At the same time, it simplifies eCommerce development with its decoupled ability. One can make direct changes to the UI without testing in the backend by using headless commerce.
5. Quick Integrations
With the headless commerce architecture, API integration is the easiest. As coding is not involved here, communication within software platforms runs easily and fast. For integration Shopify Headless and Magento 2 headless are mostly in use. Headless technology fastens the integration which helps the merchants a lot.
6. Omnichannel Facility with no Complications
With the help of a headless platform, your business can push the content anywhere, and anytime.
What does that mean? Headless commerce platforms enable you to deliver your
- Product videos
- Blog posts or any other elements
Merchants can post these on any channel via Alexa Skills, progressive web apps (PWA), or even through refrigerator screens. Headless platforms have no requirement to reconstruct your online platform to publish across channels. This is what makes headless commerce even greater.
7. Consistent Customer Experience
Even though customer demands are ever-changing, a unified and consistent customer experience across the channels is essential. Most of the brands want to engage with customers via different channels to have a clear picture of their demands.
The backend system identifies what the customer has brought. Further, it uses this data to strengthen the personalization systems on CMS, mobile apps, and social platforms. By doing so, it helps businesses in delivering a consistent and smooth customer experience.
In case any quick fix is needed in the frontend, previously entire backend codes needed changes. With headless technology, one can work seamlessly. So, one can improve user experience right from the frontend. The example of Shopify headless is an example in this regard.
8. Competitive Advantage
The best part about headless commerce is its flexible updates. For this, you don’t need to disturb your entire back end system. Further, you can also add changes to your front-end system to exist side-by-side. It helps in meeting the customer expectations.
Now, Amazon implement updates on an average of every 11.7 seconds. With traditional platforms, brands roll out an update once in a week. Therefore, headless commerce solutions help your business reduce outages and their intervals.
In headless commerce, it is easier for brands to update any part of the system without any hassle. This way businesses can deliver the expected requirements of consumers. This undoubtedly helps the brands to remain competitive in the market.
Also Read: Progressive Web Apps for e-commerce
What is the Right Time to Go for Headless eCommerce?
Now, you may have question that about the right time to go for headless solutions. There are two points when you can consider headless commerce:
- Planning to use multiple channels to reach your customers
- Searching an eCommerce platform that focus more in user experience
With Cenia Pro PWA Theme, Ethnicsmart increased its subscribers up to 19000 within a few weeks. It enhanced its mobile web appearance and made the platform user-friendly.
Headless Commerce Vs Traditional Commerce
In this section, get a clear comparison between headless and traditional commerce. It justifies how headless commerce is ahead of traditional commerce:
Most of the traditional e-commerce models are generally monolithic. And, many brands across the globe that are still stuck with this. As a result, they have to bear high development costs. A delayed innovation is also visible here. Moreover, such models require a massive time to change the code. Besides that, it limits the developers to modify or update the codes.
The traditional e-commerce platforms are constrained to a predefined customer experience. And this is applicable for both for the admin and the customers. Apparently, it leaves a little room for customizations and updates.
Headless commerce comes with an API-driven customer experiences. It helps developers create a user experience that fits well with their core business ideology. Also, the backend remains intact while making changes to the frontend. It saves a lot of time as well.
The front end is strongly decoupled with the backend. Hence, developers don’t need to make changes in the infrastructure from the scratch. In short, with headless commerce, technicians get endless opportunities to modify the platform.
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The future of eCommerce: Headless
As we continue in the era of digital disruption, headless commerce is a go-to solution. Headless commerce solutions offer the right capabilities that enable steady growth. At the same time, it ensures that the brands to sustain in an ever-changing business environment.
With headless PWA, a business can quickly adapt to changes. At the same time, it can attain affordable ownership and fast-paced marketing. Altogether, it delivers a flexible and secure online shopping experience.
Have queries about headless commerce? Connect with CedCommerce and get guidance on headless commerce.
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