Amazon handmade 2022
How to run an effective online store as an Amazon Handmade seller?

How to run an effective online store as an Amazon Handmade seller?


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How to sell on Amazon Handmade? As an online retailer, there are various retail questions and unique market platforms, one thinks of and experiments with, to grab different opportunities that’ll lead to buyers’ awareness and subsequent sales.

Therefore, it is necessary to recognize one’s talent and business (monetary) capacity before making real sales online.

As of February 25, 2023, the New and Improved version of Amazon by CedCommerce is now known as “CedCommerce Amazon Channel”.

This community might lack in a large scale mechanical support but the eventual products crafted are one-of-their kinds and might also deliver a ‘customized’ exclusive user experience. This blog will aid readers in understanding the retail algorithm behind Amazon Handmade and also:

  • How to sell on Amazon Handmade?
  • Products to sell on Amazon Handmade
  • Etsy or Amazon Handmade?

Learn to strategize your Shopify business on Amazon Handmade.

Amazon Handmade

This customer-centric giant ardently supports its sellers, no matter what their business type is. Amazon Handmade is an artisan-only seller community that is a destination for all types of handcrafted products to experience uniformity in retail and growth within all online business stores.

Amazon by CedCommerce

For example, unlike Amazon, as an artisan, one does not have to consider UPC codes while selling under the handmade category. Handmade crafters who start their online selling journey with Amazon, are exempted from a monthly fee. That means Amazon waives the Professional Selling fee of $39.99 per month for all Handmade-approved applicants (a savings of $480 per year!). It also has a set of policies mandatory for all artisans to follow.

How to sell on Amazon Handmade

Amazon Seller Central account

Sellers have to retail with an approved seller account. Only with such a selling account, they’ll be able to submit Amazon Handmade application form to further leverage platform benefits and sales.

Hand crafted products

Next, click on the ‘Are you a maker?’ option on Amazon Handmade page wherein artisans have to enter basic information about their business, product categories for listing, production process, product visuals, and many more. Amazon might further take up to 2 or more days to review the applications submitted.

List products to retail easily

Once (application) approved, they can easily sell on Amazon handmade. Amazon seller portal guides such crafters through the process of store creation and product listing.
Since it is a competitive program, it’s advised to keep an effective business SEO distribution for better brand discovery. For instance, use researched keywords in product descriptions, tags, meta details, and more.

Read on and learn how to sell on Amazon Handmade

Fulfillment plan

One needs to choose the shipping or fulfillment plan carefully. After considering some crucial factors like accurate calculation of production time, goods’ weights, and categories, with total variables calculated to know the shipping charges.

Once done, sellers can easily start with Amazon Handmade and retail online!

Retail major product categories

As of now, Amazon Handmade only allows these 14 product categories to be retailed online:

  • Artwork
  • Accessories
  • Beauty and personal care
  • Baby clothing
  • Home shoes
  • Handbags
  • Outdoor and Home care kitchen
  • Dining
  • Jewelry
  • Watches
  • Sporting Goods
  • Pet Supplies
  • Toys & Games
  • Stationery
  • Party Supplies

As limitless as creativity is, handmade products are one of the best mediums to showcase unique expertise and address sustainability with a reasonable monetary investment of resources and efforts. Furthermore, each and every product is different, even with similar product categories!

As mentioned above, ‘customized’ exclusivity means serving buyers with relatable and personalized handcrafted items, which will be unique to them. (ONLY!) After following the Product eligibility guidelines, crafters might make customized goods to induce brand loyalty and personal touch. For example, inscribed bowls, cups, or other house accessories fall under this personalized paradigm.

Etsy or Amazon Handmade?

As every business has its own way of operating within a market full of competition, sellers might prefer to work with such product niches and business objectives, that’ll help them stand out in the market and further strengthen their understanding of buyers’ personas, as a whole.

Founded in 2005, Etsy attracts a major sect of audience and shoppers that look for creative and unique products, at a reasonable price. It is also easy to set up and maintain. But with less product customization liberty and high shipping fee, some sellers might prefer other options like Amazon Handmade.

For instance, if crafters deal with specific handmade goods (which also avoids Listing fees), then Amazon Handmade is a superior choice.

But if artisans are looking for more freedom within the marketplace, an expansive list of more than 160 product niches i.e. more product categories than Amazon Handmade (and are comfortable with Listing fees), they might go with Etsy.

Also, sellers will have to re-update their Etsy listings every 4 months, whereas Amazon Handmade listings never expire.

Either way, one has to be decisive while choosing the right marketplace for their business. Like, an artisan with an upfront store might choose Amazon Handmade just to practice safe sales whereas they can also go for Pattern by Etsy to grow their upfront store, redirect traffic, buyer communication, and more to their store.

For the artisan community, multichannel selling might work too! Selling on Amazon Handmade and Etsy would be equally or more profitable than selling individually. Amazon’s global (and loyal!) visitors can be redirected towards Etsy, to leverage other remaining benefits like more product categories (than Amazon Handmade), together.

A retail tip

How to sell on Amazon Handmade? or How to sell on Etsy? Well, both Amazon Handmade and Etsy charge shipping fees separately. This means the price of an item might be excluded from the item list price or shown as a ‘whole’. For example, if a $20 item charges $2 for its shipping, sellers can bundle this amount into one and further retail the adjusted product at $22.This might help sellers to recover the extra shipping expense under ‘Free offer’, from the buyers.

Amazon BigCommerce Connector

Integrate or Migrate business

with Amazon by CedCommerce app

While retailing on Amazon Handmade, sellers can come across a few of these challenges below:

  • Slow inventory sync between Shopify and Amazon
  • Ineffective data transfer that will slow down the updates (on order status, price, product, current stock, and more)
  • Delay in syncing of listings generated on Amazon with, Shopify, which further keeps sellers from making potential profits (due to failed order placement)

A creative and out-of-the-box strategy to excel at handmade business requires involvement and effort, just like any business.

But since this type of business is exclusive in nature, a more personal touch would just act as a ‘cherry’ on this venture ‘cake’. Hence, crafters should focus more on making the products rather than selling them.

They can simply allot this business management task to an expert!

An official sales channel of Shopify, Amazon by CedCommerce can help you seamlessly manage orders, listings, and shipping with affordable pricing (free up to 50 orders!), automated tracking and transfer of inventories, and flexible app support.

Here is a quick overview of the Amazon by CedCommerce app features that’ll help artisans and related SMB owners to smoothly sell online:

  • Connect more than two local Amazon accounts to enhance and retain control over Shopify and Amazon
  • Create listings, scale any product category and apply predefined templates
  • Sync, track, and manage (in near-real-time) business inventory and shipment
  • Broadcast offers and deals right from the integration app and directly upload Product feed from Shopify to Amazon Seller Account.

Read more about this app here.

Check these Shopify sellers who could focus more on making their products, aided by CedCommerce’s well-known support system:

Discover how an Arts business fostered better Amazon retail strategies from Shopify, via CedCommerce

Helping businesses like Artiphany, win online: Amazon by CedCommerce app

How JoePaul’s Crafts grew sales on Amazon, eBay and Etsy, with CedCommerce

Find out how this auto parts venture on Shopify grew their sales with integrations for Amazon, Walmart and eBay.

Click on these links to learn more about selling online on Amazon:

Scaling eCommerce: CedCommerce Launches Amazon Integration for Shopify Merchants

Guide to Shopify’s Amazon Sales Channel app by CedCommerce

Amazon By CedCommerce App Gets Featured As Shopify Spotlight

Efficient Native Shopify App Alternative: Amazon by CedCommerce

How to sell on Amazon from Shopify for free?

BigCommerce Amazon Connector

If you have further questions on Amazon Handmade or selling on Amazon, drop a comment below and we’ll get back to you, right away!

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