Pre-BFCM Buzz: How to Tease Your Sales and Incentivize Early Shoppers
It’s mid-October. The whiteboard is covered in timelines, SKU codes, and a single bold line:
The Festive season is here! After challenging years due to covid, we are here to welcome the Christmas celebration in 2022. With lots of hopes and scopes of online shopping this year, Etsy has come up with the utmost tips and ideas for you. People love shopping on Etsy, because of its unique and original items, available for all occasions. Below we have the reasons for you to sell this Etsy Christmas Sale. See what your buyers desire.
Quick Tips For Preparing Your Store Before Etsy Christmas Sale Starts
Are you excited about the most awaited Christmas Sale 2022? Be prepared for the same, as shoppers go crazy during Christmas and new year celebrations. They are willing to spend more and more before making the festival special.
Pre-Plan your festive sales
So the Festive season is near, the best and foremost tip for you could be to stock up early. Most shoppers start purchasing way before the festival. They begin their preparations in August and September. So it will be fruitful for you to start listing at your shops early and analyze the response of customers.
Trending Colors
This year Christmas has come up with a mixture of the traditional color palette. The trending colors will be Pink and emerald green. People are even in the mood of buying something glittery and shiny.
Change the Mood
So you can simply combine and show two or more products together through your product photography. Ask your shoppers to buy the combination as it is, as it will look good together.
Excite Your Shoppers
How about giving some freebies, discounts, and offers to your shoppers? Giving them these kinds of leverage much before the festival will create excitement for shopping. You will start attracting shoppers to your store much before the actual sales begin.
How Is Christmas Shopping Different From Other Festive Sales?
If you doubt that you have to put in a lot of effort while preparing your Etsy store for Christmas, don’t worry! Here we have some guidance for you that can ease your listing and selling experience for the festival sale. We would like to share some trends to follow for Etsy Christmas Sale before you plan out your listings.
- Sequence Fabric and Bright color sale
There is a 193% y-o-y increase in searches for glittery and shiny fabrics. Since Christmas is a festival full of vibrancy and fun; People will shop for things that are bright in color. The sequence work fabric is much in demand these days. Merchants who are selling only fabrics and even dresses can take this opportunity.
- Winter Wear
Christmas means celebration in chilling winters, people party hard, celebrate at home and go on outings. Why not stock your store on woolens, scarves, and other winter wear accessories? People will tend to buy winter wear during and before the season.
- Decor Trends and Natural-Themed Items
Etsy being a creative platform always makes sure that its buyers find the best in quality and latest trend items. No festival is complete without sparkling home decor. You can list down some amazing home decoration items at your store. Moreover Natural looking and biodegradable items are in trend too.
- Handcrafted Items
Well, it’s very obvious that handicraft item lovers would come to Etsy. The craze for handmade items will never be outdated. We call them Items made with love. You may list down items such as handbags, hand-weaved garments, DIY decors-accessories, handmade jewelry, and much more. - Personalized Items
Gifting is all that we do on every occasion. Gifting personalized items can never go out of trend. Not only for gifting purposes but people buy POD items for themselves too. If you are a POD seller, you can get the best opportunity during Christmas sales.
To Conclude
Selling on Christmas can be fun if you look around and savor the sights and sounds around you – Christmas Vibes!
If you are able to make your buyer’s shopping experience amazing, the feeling of satisfaction you will get will be incomparable. Well, if you are still wondering how to start your store on Etsy, hurry up! Now is the time for you to grab the chance to uplift your online business globally.
