how to sell on Shopee
Everything you need to know to sell on Shopee and skyrocket your sales

Everything you need to know to sell on Shopee and skyrocket your sales


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Sell on Shopee to grab attention from the massive amount of visitors ( 21.26 million monthly) on Shopee that makes it top e-commerce site in Malaysia. In addition, Shopee is one of the leading mobile e-commerce marketplace in Southeast Asia and Taiwan.

As a result, geographies it operates in are Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Moreover, it has traces of similarity to the Taobao model, in which buyers and sellers can communicate and transact directly.

Above all, selling on Shopee also unboxes opportunity for cross-border sellers from China and Hong Kong for selling to Southeast Asian and Taiwanese customers.

Streamline your Sell on Shopee Journey with Experts

It’s great to have you on board as a seller! But first, ensure that the product you intend to sell is not under Shopee list of Prohibited Products to avoid any awkward situation.

Giving more power to WooCommerce Sellers, CedCommerce enables retailers to outreach their products’ in the SEA market.

WooCommerce Shopee Integration is now live on Official WooCommerce Marketplace

Why should you sell on Shopee? 

  1. Shopee is Mobile only and highly socially eccentric. Here sellers give extra attention towards Shop reputation and accumulating fans, that purveys great shopping experience for buyers.
  2. No commission fee, and no listing fee which means no financial burden. However sellers can opt for native advertising and purchase paid ads at their own will.
  3. High potential platform with tremendous fast growth. As a result, achieved $1.8+ billion GMV in just first year of launch.
  4. It has strong hold in Taiwanese and Indonesian market. Moreover, Malaysia and Thailand are also growing strongly and hold high potential.

Check out our SEA bundled TRIO offer for you and fly high on sales on all the prominent eCommerce platforms like Shopee, Lazada, and 11Street!

Automate your multichannel selling in Southeast Asia


Facts about Shopee:

  1. Operates in Seven Markets in Southeast Asia with covering geographies, Malaysia, Philippines, Vietnam, Taiwan, Singapore, Thailand and Indonesia.
  2. Truly Multilingual experience with operations in 6 languages. Hence, successful on global level
  3. Fashion, Beauty, Home and Living are top categories amidst buyers. Moreover, you planning to sell on Shopee must try selling products falling in these categories.
  4. Enables synchronization with Instagram account, and popular hashtags are #fashiontrends #freeshipping #supportlocal #giftforgirls #streetstyle

How can you Start Selling on Shopee?

To start selling on Shopee, sellers need to submit an application form on and follow their wechat public account: Shopee泛东南亚跨境电商;

For English language registration, visit Shopee’s Malaysia site at

Phone inquiries, for cross border sellers: +0755-21537015, for Taobao sellers: 0755-21537016


Once you have the approval, the process is simple and starts with downloading the app. Step-by-step process is elaborated below:

  1. From the app Tap the + button (Android) or the Sell button (iOS).

How to sell on Shopee

selling on shopee android | Image Source: Shopee

sell on shopee IOS and android

Selling on Shopee IOS | Image Source: Shopee

2. Product images are critical to e-commerce. Therefore, it must be high definition and never upload a blurred image. To put a new photo of your product, tap the Camera button. For choosing an existing picture from your album/gallery, tap the Photos button. Moreover, filters and photo editing tools are available in the process. Sellers are enabled to import photos from Instagram. Up to 9 photos can be added for each listing. Enough for enticing a purchase.

How to sell on Shopee

Selling on Shopee | add product images | Image Source: Shopee

How to sell on Shopee

Selling on Shopee | add product images from gallery | Image Source: Shopee

  1. Now comes the step to fill in product details such as Category, Price, Stock, Variation, Weight, Shipping Fee and Days to Ship. Ensure that you add hashtags to Shopee product, it enhances searches. In Addition, Tap on “✓” (Android) or “Submit” (iOS) button. Your product is now listed on Shopee!

How to sell on Shopee

Selling on Shopee | edit product on shopee | Image Source: Shopee

How to sell on Shopee

Selling on Shopee | edit product on shopee| Image Source: Shopee

Note: It is mandatory to verify your phone number before you list your products on Shopee.

How to become a Shopee preferred seller?

Shopee preferred seller is an important recognition. Moreover, attaining it implies you are among most reliable sellers on Shopee. Therefore, no seller will ever like to ignore. The path to become Preferred Sellers starts by invitation only. Therefore, seller must have a high seller ratings, quality listings with competitive prices, excellent sales, and customer service record.

As a preferred seller, you must:

  1. Meet the following benchmarks* monthly:How to sell on Shopee and become a preferred seller
  2. Adhere closely to Shopee Community Rules. Shopee Team closely monitors Shopee Shop activities. Therefore, you will be terminated from Preferred Seller program once identified to have violated the terms and uploaded a counterfeit/fake item.
  3. Comply strictly with Shopee Policies by ensuring you apply and are familiar with Shopee return/refund guidelines. Cancellation, late shipping and non-shipping of orders will affect Shopee performance as a preferred seller and determine your stay in it.
  4. And that you become a source of pleasant shopping experience for buyers.

Note: To maintain highest degree of standards in Preferred Sellers program, sellers who fail to comply with listed requirements get their Preferred Seller status removed. Above all, Shopee holds all rights and sole discretion to remove sellers from preferred seller program without further notice

How can I be featured in the Recommended Sellers list?

Marketplace is always under the radar of Shopee team that scans it every week and hand-picks few outstanding sellers to be featured. In addition, they have a selection criteria with these parameters.

  • Popularity (number of Likes, Views, Follows, Comments, Orders)
  • Good Service (low Return Rate, low Seller Cancellation Rate, positive Ratings and Reviews)
  • Adherence to Shopee Community Rules

Leverage Free Shipping to Sell on Shopee

Free shipping is among top factors customers consider before finalizing the purchase. In addition, it also can be leveraged to increase sales. After all, Customers tend to buy more products that fall under free shipping.

Free Shipping can be enabled by providing a valid Pickup Address.

If the indicated pickup address is serviceable for Shopee’s Free Shipping promo. The seller should receive a notification in-app within 7 days with instructions on how to activate Free Shipping.

  • Black Arrow serviceable locations. Click here for the list 
  • Xpost serviceable locations. Click here for the list
  • Ninja Van serviceable locations. Click here for the list

A step-by-step process on how to add a pickup address is shown below:

  1. Go to “Me page” > “My Account” > “My Addresses”
How to sell on Shopee and become a preferred seller

Selling on Shopee | free shipping my addresses | Image Source: Shopee

2. Enter complete Pickup Address

How to sell on Shopee and become a preferred seller

Selling on Shopee | free shipping pickup address | Image Source: Shopee

Tap “Set as Pickup Address

How to sell on Shopee and become a preferred seller

Selling on Shopee | free shipping set pickup address | Image Source: Shopee

Please take note of the following Terms & Conditions:

– Sellers must enter a valid pick-up address which lies within serviceable areas covered by Shopee  partner couriers (Xpost Integrated, Black Arrow Integrated, Zoom Courier and Ninja Van). Therefore, he qualifies for the Free Shipping program.

– Sellers’ products must fit within the official packaging provided by Shopee partner couriers to qualify for Free Shipping.

How to get more views on my Shopee product?

  1. To get more views for your products you can use “Boost Now” function.
  2. Go to “Me” page > scroll down to view your products as listed. Select the products for whom you need more views, and tap on “Boost now”
  3. Frequency – You can boost up to 5 product every 4 hours!

What is Seller Assistant? How do I make use of it?

Seller Assistant is an approach towards enhancing seller experience. Moreover, it helps to organize your products, keep track of orders and manage your customers. It is accessible from Me page.

How to sell on Shopee and become a preferred seller

Selling on Shopee | seller assistant | Image Source: Shopee

How to sell on Shopee and become a preferred seller

Selling on Shopee | seller assistant continued | Image Source: Shopee

My Products –  View all of your listed products on Shopee and sort them by Recent, Popular, Stock and Sold Out.

My Customers – View all the users having recent or past purchase history with you. A tap on their usernames gives entire list of products they purchased.

Shop Profile – Enables to edit your shop name and shop description. You can also add promotion banner or Youtube video to show your shop personality and apply branding.

Shop Setting – Enables different shop settings i.e. Buyer-Seller Self Arrange, Allow negotiation, Allow Buyers to Call and Show pick-up address.

Shop Categories – Enables you to create your own shop categories via Seller Center.

How is Chat Response calculated?

Your chat response rate is calculated as a percentage of new chat threads and offers that you responded to within 12 hours of receiving them. Moreover, it can be a message or an offer acceptance / rejection.

Note: Your response rate is based on the average of your responses to:

– the chats and offers you received in the last 30 days

– the most recent 10 chats and offers you received

Auto-replies are not accepted in your chat response rate. Chat response rate is updated twice a day.

How to sell on Shopee and become a preferred seller

Selling on Shopee | chat response rate | Image Source: Shopee

How to enable Vacation mode?

Enjoying holidays, no problem. Shopee enables to change your status to vacation mode easily via “Seller Assistant” > “Shop Settings”.

How to sell on Shopee and become a preferred seller

Selling on Shopee | enable vacation mode | Image Source: Shopee

Enabling Vacation mode quickly disables all your listed products. In addition, screenshots below shows you how Vacation Mode looks like from a seller’s point of view and from the buyer’s point of view respectively.

How to sell on Shopee and become a preferred seller

Selling on Shopee | vacation mode | Image Source: Shopee

When in vacation mode:

– All your product listings will appear as “Sold out” within 1 hour. Moreover, they are made invisible to be browsed or searched for by other users.

– You cannot place new orders in the shop

– Though you still are responsible for fulfilling previously placed orders

– Editing or adding products is disabled.

The processing time for enabling Vacation mode can take up to 1 hour, and cannot be disabled while being processed.

Upon exiting vacation mode:

  • Your product listings will regain their previous stock count within 1 hour
  • New Orders could be placed again on your Shop.
  • It may take time for your products to reappear on recommendations
  • You gain all control on products to edit or add new ones.

To fully disable the Vacation mode might take up to 1 hour. To activate it again you will have to wait for another 24 hours.

Summing it Up – Sell on Shopee Hassle Free

This post is meant to ease your sell on Shopee journey with various which, what, and how’s about the selling on Shopee. Moreover, we have developed Shopee Marketplace API Integration Extension that helps you completely integrate your e-commerce platforms like Magento, Magento2, WooCommerce, PrestaShop, OpenCart etc. with Shopee Marketplace.

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