How to Improve Conversion Rate of Shopify Store During Holidays?
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During spine-chilling Halloween, peaceful Thanksgiving (which is just before action-packed BFCM, Christmas & New Year), holiday shoppers hunt for great deals online. No wonder why the festive season holds a great deal of importance for online sellers. If you manage your online store with Shopify, this article will help you improve the conversion rate of your Shopify store during the back-to-back celebration time.
Let’s unlock some of the less-known ways to improve the conversion rate of your Shopify store during this festive season. From revamping your store to testing its speed, UI, and responsiveness, you can get help from Shopify experts anytime. Shopify experts are experienced developers who will refurbish, revamp and rebuild your Shopify store precisely the way you want.
Intriguing, isn’t it? But first things first –
Basics of Conversion Rate Optimization –
Conversion is all about how many visitors contribute to your Shopify store. Contributions in terms of – when a customer places an order, save products to purchase later, subscribe to blogs or newsletters, respond to buttons, pop-ups, and the likewise.
Before proceeding further, we recommend you jot down things that you want your visitors to do. Improving the conversion rate of your Shopify store is not only about revamping your store. How you reach and engage with your target audience will decide if the hammer has hit the nail or got lost in the air.
Leverage the data to increase your reach, engage with your customers, and scale-up in the long run!
1. Leverage the Data –
If you want to improve the conversion rate of your Shopify store, then you need to study your data thoroughly. It will be absurd if you compare your store’s conversion rate to generic eCommerce stats. Analytics reports from Google Search Console and Shopify Admin is the epicenter of your store’s data.
But mind you, the data is like an iceberg. Where incoming traffic, conversion rate, and sales are just the tip of it. Beneath its surface less the crucial touchpoint that is equally crucial for your store’s conversion rate.
Utilize your store’s data in terms of what, why, so what, by how much. Try and segment your data as –
- What gender is converting?
- Demographics.
- Which device is top-performing?
- Frequently visited web pages.
Now it’s time to formulate goals & targets based on the festivals you choose to participate in. If you need an inside-out view of your store’s data, you can get help from our Shopify experts.
2. Increase Your Reach –
If you are not inviting holiday shoppers to your store, improving the conversion rate might remain a dream. Consider the following gimmick to invite holiday shoppers to your Shopify store –
- Emails – By 2023, as many as 4.3 billion active email users will exchange billions of emails daily! Isn’t it a massive part to target? During the festivals, the chances of people opening emails are 26% more.
The only thing that stands in between your email and readers clicking them is a viable emailer strategy! - Build Authority – Building your store’s authority is a long-term approach. One of the many ways is blogging. Gift guides are a hot topic during this time of the year.
Now you must be wondering what does blogging has to do with selling products online? With blogs, you target readers & shoppers at the same time. If you are working towards building your store’s authority, you will ultimately improve the conversion rate of your Shopify store.
Sounds interesting, right? But because building authority is a slow, steady, and continuous process, you need to describe your current keywords and those you wish to target.
3. Engage with Holiday Shoppers –
You need to ask yourself – why will holiday shoppers come back to your store? How will you make them remember your store among the army of your competitors?
Engaging with holiday shoppers will not only improve the conversion rate of your Shopify store, but this ritual is also one of the foundational pillars of building a community of loyal shoppers. But engaging with shoppers can be cumbersome because their attention span doesn’t last for long.
Tre the 3-way engagement funnel to engage with holiday shoppers & improve the conversion rate of your Shopify store –
- Ads – Search ads can do miracles for your store because you can target shoppers according to your niche. Running a holiday-centric PPC campaign will improve conversions, and at the same time, your Shopify store will be visible to more shoppers on the internet.
Provided that you design sets of ad copies and target potential customers in clusters. Don’tworry if you’re doing this for the first time. You can get help from our team of Shopify experts who will design, execute and optimize your ad campaigns as and when required. - Social Media – During the era of social commerce, you are unaware of its flip side if you are using social media platforms only to interact with your friends. Brands are now interacting with their target audience on social media in unimaginable ways.
Appreciating tags and mentions by customers, listening to their concerns, and sharing creative content – this is what the right approach should be. - Web Pages – There is no reason not to consider product and category pages & improve their UX. However, revamping web pages to improve the conversion rate of your Shopify store can be tedious and a bit technical process. You can consult our team of Shopify experts who will help you during this transformation.
4. & Scale-Up in the Long Run –
Scaling up does not mean adding new products now and then. It means exploring new trade of channels, figuring out ways to stay in touch with your customers even after the purchase phase. Improving the conversion rate of your Shopify store is synonymous with scaling up.
The best way to do this is by starting to sell on the global marketplace. You sure must have heard about terms like multichannel & omnichannel selling – this is what scaling is all about. Our team of Shopify experts will help you to build a foolproof multichannel selling strategy!
How to Improve Conversion Rate of Shopify Store During Halloween?
Here is the magic. To improve the conversion rate of the Shopify store during Halloween, you have got to have a thorough understanding of the celebration. What are the best-selling products during this time of the year? Are you keeping an eye on your competition? How can you drive engagement?
Halloween is the season of spookiness. So make sure that as soon as a visitor lands in your Shopify store, they should get that spooky feel just by hovering up and down the web pages.
How to Improve Conversion Rate of Shopify Store During the BFCM Weekend?
BFCM week is all about the craziest deals and offers on the internet. If you want to improve the conversion rate of your Shopify store during the BFCM week, then utilize your CTA buttons and pop-ups wisely.
Even the best CTA placements are useless if you don’t have irresistible offers running in your store. In case you need assistance regarding CTA buttons or pop-ups you can get help from our team of Shopify experts – the connoisseurs in sprinkling buttons and pop-ups in its most creative manner!
Summing Up –
Every festival is unique in its way. And it will be a fool’s job to target all the festivals religiously and focus on none. This festive season, if you want to improve the conversion rate of your Shopify store then you need to think out of the box.
Selling online in the post-pandemic era is also about providing a great shopping experience along with value-driven products and offers. As a Shopify merchant, instilling these two things in your online store should be your priority. If you’re looking for technical or marketing support, you can always get help from our dedicated team of Shopify experts!
Sounds intriguing? Let’s help you get connected with some brilliant minds to improve your store’s conversion rate. How about a one to one discussion with them?