eBay storefront categories and how to use them
What are eBay Storefront Categories and How to Use Them?

What are eBay Storefront Categories and How to Use Them?

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When expanding on eBay from Shopify, getting a store is one of the best ways. It helps in increasing the reach and creates an exclusive brand that customers resonate with. Moreover, selling on eBay from Shopify lets you personalize your store to let potential buyers know more about the products you sell.

Moreover, the categories for your store let you display the items through selective display and sorting of products. As a result, it becomes very important to utilize eBay storefront categories.

So, let’s understand how to create the eBay storefront categories and why are they important?

Subscribing to an eBay store

Once you’ve created a business account on eBay, you may move ahead and select the eBay store subscription that suits you best. You get to choose from the options listed below.

Starter

The starter subscription is ideal for small businesses with a few products and who wish to use their store to brand and promote themselves. A starter store comes with up to 250 free listings.

Basic

eBay offers zero insertion fee listings on the Basic eBay store subscription alongside a healthy discount on the Final Value Fee. A coupon for shipping supplies (eBay Branded supplies) is not to forget. A basic store has free listings availability for up to 1,000 listings under a fixed price and for auction-style listings the limit is set up to 250. You also get an additional 10,000 fixed pricing listings when selling under a certain few categories.

Premium

When you are selling many items on eBay, a Premium Store subscription becomes a great escape that gives you more zero insertion fee listings. A premium store has free listings available for up to 10,000 listings under a fixed price. And for auction-style listings, the limit is set up to 500. You also get an additional 50,000 fixed pricing listings when selling under a certain few categories.

Anchor

The Anchor store subscription is one of the best options to go for when dealing with a high volume and extensive product catalog. If you are running a Shopify store with a large number of products and list the same on eBay daily, you’ll benefit from eBay’s dedicated customer support as well. An anchor store has free listings available for up to 25,000 listings under a fixed price. And for auction-style listings, the limit is set up to 1,000. You also get an additional 75,000 fixed pricing listings when selling under a certain few categories.

Enterprise

The Enterprise subscription is one of the best and top-tier subscription plans for businesses and enterprises that deal in bulk listings daily. An enterprise store has free listings availability for up to 100,000 listings under a fixed price. And for auction-style listings, the limit is set up to 2,500. You also get an additional 100,000 fixed pricing listings when selling under a certain few categories.

eBay subscriptions

Getting an eBay store helps you attract more buyers. With gaining access to Promotions Manager, you can create promotions and attract new buyers to drive sales and boost traffic for listings. Moreover, with the Terapeak Sourcing Insights tool, you can explore the market using real-time eBay marketplace data. It helps in identifying top-performing categories and strategizing the next move to upscale your sales and business.

Above all, the eBay store subscription lets you expand the brand you’ve set up on Shopify on eBay as well. eBay lets you create a personalized URL for a personalized Store page and add more to the mix.

What are the Best Categories to Sell on eBay?

As per the latest updates shared by eBay, here are the top-selling categories and products that fall under them in the marketplace.

Sports Trading Cards, especially Soccer-International Clubs Cards, Car Audio, Vintage Audio & Video, Lenses, and Digital Cameras are still high on eBay.

best selling category on eBay

Creating eBay Storefront Categories

Creating an eBay store category can help you display listings to buyers by organizing them into categories. The storefront categories make it easy for your customers to shop with you and show them a wide variety of products they may like!

You must always rename default store categories. If you are just starting, decide which products go best together based on your existing inventory. In the case of a clothing store, you may sell clothes for men, women, boys, girls, and babies. In the Women’s category, a person searching for ladies’ clothing will not have to look through the clothes they don’t want.

How to Create Categories in the eBay Store?

eBay lets you create up to 300 store categories. Also, you can create newer and customized categories for your eBay store.

How to Create an eBay store category?

  • First, select the Store tab in Seller Hub.
  • Now, select Store Categories on the left-hand side.
  • Next, Add Categories that best fit the items you’re selling.
  • Finally, click Save.
  • Add subcategories to your categories by clicking on Edit. It’s next to the categories on the Manage Store Categories page.
  • Delete or rename a category by selecting Edit next to the category.

Featured categories

To help buyers shop by category quickly, you can select up to 6 categories to display on your storefront once you’ve created your categories. You’ll need to use a square image for the category’s preferred dimensions – 300 x 300 pixels.

  • Select the Store tab in Seller Hub.
  • Under Featured categories, select Add categories.
  • Select a category from the Category dropdown.
  • Now click on Add Image and choose your image.
  • Select Preview or Publish.

How to list products under eBay store categories from Shopify?

When selling from your Shopify store, listing items, managing inventory, and fulfilling orders on eBay becomes an added responsibility. It takes up more than 50% of the time. Integrating both platforms becomes necessary which saves both time and money. Integration for eBay makes it very simple to complete all the required steps of listing and its powerful automation saves time spent on these activities.

Integrate eBay with Shopify

Listing products under eBay store categories from your Shopify store requires 5 simple steps once you create the storefront categories in your eBay store.

When using an already existing category template

  • #1: From the App panel select Templates. It is available in the 5th position from the top on the left side of your screen.
  • #2: Click on the Category Template you wish to use for your storefront category.
  • #3: On the Edit Template page scroll down to find the eBay Storefront Category section.

edit a category template on integration for eBay

  • #4: Use the Dropdown to select the storefront category you wish to use for mapping the products assigned under the given category template.
  • #5: Click on the Save button to apply the changes.

When creating a new category template

  • #1: From the App panel select Templates. It is available in the 5th position from the top on the left side of your screen.
  • #2: Click on the Add Templates button available on the top right corner of your page and select the Category Template from the dropdown.

Create a category template on Integration for eBay

  • #3: Enter the required details for the template and select the eBay Storefront Category section.
  • #4: Use the Dropdown to select the storefront category you wish to use for mapping the products assigned under the given category template.
  • #5: Fill in the remaining details to create the category template and then click on the Save button to create the category template.

Ebay-store-front-catrgory

Conclusion

When you first open your store, categorize your listings using the store category finder. And use these categories to organize your existing listings. In the Store Tools section of eBay, under “Manage my store,” you can carry out bulk edits. You can significantly increase the likelihood of multiple purchases from your buyers. Create the eBay storefront categories to let you show them more items like the first they looked at!

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