How To Create and Design an eBay Store Like A Boss?
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When you’re selling on eBay, getting recognition amongst the buyers becomes essential while making it up the ladder through 19 million sellers. The eBay stores are one way of doing it. Helping you establish yourself as a reliable brand not only gets you the trust but also enables you to stand out from the crowd.
As a seller, you generally don’t set your goals to compete with significant businesses. Neither will you be ready to invest a considerable amount in the marketing budget for eBay. But if you are eyeing success on eBay, you need to put a lot of thought into this.
Getting a store on eBay is a branding strategy that helps establish your business as a consistent brand, catering to the emotional bonds with customers, which results in a consistently excellent and consistent image for your business that can work wonders.
Store on eBay: An overview
Once you’ve established yourself as a seller on eBay, opting to create an eBay store becomes a requirement with time.
With the growth, once you start listing over 100-150 products per month, a store should become an obvious choice. When you design and create an eBay store, it will help you get a brand value and save money with increased listing limits.
Perks of a Store on eBay
You might have heard and read a lot that getting a store on eBay will help you scale up your business manifolds. It does. Here’s a list of perks you need to consider making eBay stores a mandatory add-on to your marketing strategy list.
- An eBay Store helps you sell all your products from a single location on eBay by bringing all your listings together.
- On the other hand, store subscriptions grant access to tools that help you manage your business efficiently.
- The store subscription comes with an added benefit. You get an increased number of free listings per month.
How to set up a store on eBay?
If you’re an active eBay seller, all you need to do is choose the right subscription for the eBay store that suits your needs and get going. However, if you are a newbie, you will need to create an eBay seller account first.
1. Sign Up for an eBay Seller Account
The first step to getting started is to get an eBay account. When you create an account, eBay offers you two options. To make things simple and clarify which account suits you better, you can read a comparative guide about the Business Account vs. Personal Account to gain insights into it.
2. Choose the Right eBay Store Subscription for You
Once you’ve created the account, the next step is the selection of your eBay store subscription that you need to select for the selling process. eBay offers a wide range of subscription options that you can choose based on the number of listings you manage monthly.
Designing an eBay store
Keep a check on the following points when designing your eBay store to make sure you don’t end up making any mistakes.
#1. Banner Image (Header Image)
The banner image is the one that gets placed on top of your eBay store page. It serves as a beacon to attract more customers.
You can include a catchy tagline that describes the products you sell. Hire a graphic designer to design a captivating image that compels your visitors into scrolling and exploring your store for products they need.
eBay recommends 1200×270 pixels for the banner image. Make sure you stick to the size as it may cause a disproportionate aspect ratio when displaying your image.
#2. Store Description
It is similar to your product description, but you’ll be selling your story that describes your store on eBay to the people this time.
The store description, as well as the meta description, needs proper attention. Make sure you include what your business stands for and what your buyers expect from you in terms of listings. You can utilize the keywords here to get people interested in your store and boost eBay SERP.
#3. eBay Store Logo
An eBay store logo encompasses in it the vision, values, and identity of your company. eBay recommends 310×90 pixels for the store logo, for which you can hire a designer and share your ideas as designing it on your own can be a tall order.
Designers can help you create excellent eBay store logo ideas for your store on eBay that make you stand out from the rest.
#4. Shop search box
eBay provides all the stores with a search box to facilitate the potential buyers to find the products they wish to purchase, reducing the search duration on your store on eBay.
#5. Follow button
The follow button is also a mandatory part of eBay stores. The option gives your buyers to stay updated with the ongoing processes of your store through notifications.
#6. Use HTML style CSS
It is highly recommended that you include CSS-based tabs. It does not create any loading or compatibility issues for the browsers with the eBay store design.
#7. Featured Items
As the name defines itself, the featured items list is the products you want to feature on your store on eBay. You can find its location above your main product inventory, right below the store description.
You can utilize the featured items to display your product categories or place the best-selling products to boost your sales further.
You may not be aware that you can use custom shop categories in the bottom left-hand menu to be more tailored to the items you sell.
With custom shop categories, you choose to display products to potential buyers the way you want. eBay lets you use up to 300 custom categories, without following any eBay standards.
You can create custom categories by following the simple steps as stated below,
Go to My eBay > Account > Manage My Shop > Shop Categories > Add Category
#9. Unique Customer Value Proposition
What drives business is your products and impeccable service. But, what makes your customers loyal to you and choose you every time over others?
It can either be Free Shipping, Business Policies like 30 Days return, a money-back guarantee, or anything that sets your store on eBay apart from all your competitors. Highlight each point using images such that your potential buyers can quickly notice it.
#10. Smart Use of Space
Make your eBay store design as clean as possible. A simplistic approach can give your page a great and appealing look. Ask your designers to represent the product data layer in a user-friendly and easy-to-navigate way.
Also, when creating page layouts, you need to keep in mind that you do not stuff too much textual content into small spaces. It can lead to annoyed readers resulting in the closing of your listing.
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Do’s and Don’ts: eBay store design
When designing an eBay store, it becomes crucial to keep a lot of things in mind. The correct color combination, layers, eBay store logos, banners, descriptions can be a deal-maker or a deal-breaker in the long run if not done correctly. Let’s look at the list of what needs to be done and what has to be avoided at all costs when designing an eBay Store.
- Choose complementary colors for the page.
- Ensure your background and font colors are contrasting well.
- Make sure all the photos you use for the products use the same background.
- Place listings on top of the page. It’ll help buyers see the products when visiting your store.
- Create a professional eBay Store Logo for an everlasting impression.
- Write a good Store Description. You can hire a content team to work on the content that describes what you sell.
- Avoid leaving too much blank space.
- Avoid black-colored backgrounds. It becomes difficult for buyers to navigate. However, if you are inclined towards using a dark background, make sure you use colors that complement it.
- Refrain from using fluorescent colors.
- Avoid using animation as it affects page load speed.
Stop Overthinking! Design Your Store on eBay
An eBay store lets you establish yourself as a brand. And in the process, gaining credibility among buyers. All you need to do is select the eBay store subscription you want to select. Designing the eBay store becomes a hurdle that often can be managed with the help of professional designers who can work on your eBay store and create wonders through their design.
Make sure you are clear about what you want and keep away from the rookie mistakes stated in the article that can draw your clients away. At the end of the day, it all comes down to how you plan to impress your buyers. And how much time and money you are willing to spend on creating meaningful designs, logos, and images.