7 tips to choose a great theme for your BigCommerce store
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Optimizing your online store with practices like customizing theme, and incorporating best product description can hike up your e-commerce business. Out of the following, choosing the best theme for your e-commerce store is something which largely determines how your visitors are going to respond to you. Being a BigCommerce seller, a great theme for your store can help you seize the potential leads.
To maximize the effectiveness of the retail store, space should be adjacent to the neighborhood where maximum potential buyers live or should be located where the maximum shopping happens. This can increase the costs of setting up the business to the manifold but increase the conversion rate in the later stages.
However, the online store solves all these problems. And once you decide to go in favor of setting up an e-commerce store, the next things is its outlook.
Here themes offer great flexibility. The theme for your BigCommerce store consists of ready-made outlooks, designed after observing the customer behavior and the subsequent actions to increase the conversion rate for the desired Call to action.
Here are the tips to consider while choosing a theme for your BigCommerce store in order to increase the Conversion Rate:
1. Aesthetically Appealing
‘First impression is the last impression.’ It couldn’t be truer for an e-commerce website. A poor design instigates poor engagements and conversion rate which compels users to leave the website almost immediately which increases the bounce rate of the page. The theme on any SaaS-based framework like BigCommerce should be the perfect blend of graphics, content and CTA’s to drive results.
2. Balanced Color
Choosing a theme for your BigCommerce store with right color schemes is also paramount to the engagement and imparting a great user experience. The color combination might not come as too edgy or contrasting which makes it too difficult to look at it. You can choose the theme with not-so-good color scheme if fits the context. However, only on the condition that color could be changed later.
Another thing to consider while choosing a color scheme is to consider the requirements of the color blind persons. Usabilia has come up with a great post which considers all the requirements to consider before you make a final decision.
This is the factor which can’t be overlooked. The reason is pretty obvious. At the prima-facie, although the themes are made to cater to definite domains. However, there is a generalized version of any industry practice.
Since each business is unique, it needs to have its personal impact on buyers, therefore, requires changes to be made. On the much deeper level, a business may require to scale up their operations, or, introduce a new product line, or enter a new product vertical. Therefore, future requirements should also be considered when choosing a theme.
4. Banners & Slides
This is indispensable for the e-commerce stores. E-commerce businesses that launch a new product line, run promotional campaigns, offer huge discounts, make announcements or participates in the events in order to enhance their brand awareness and conversion rate. These all not only are critical to business operations so as to attract new customers, increase AOV of the cart but also help to propagate the brand philosophy to the potential customers which help them build a deeper bond with their audiences.
5. Cross Browser & Device Support
Different people prefer different browsers and devices. People use mobile to look-out when they’re on-the-go and tablets when they relax and desktops when at the workplace. Similarly, the browsers also depend on the devices. Although Chrome is also being used by iOS users, still Safari is more popular. Similarly, different buyers prefer different browsers – Internet Explorer, Mozilla, and Google Chrome.
6. Contemporary Look
Consumer behavior and the current trend should also reflect on your website. The theme for your BigCommerce store should be chosen so as to connect with the largest section of your buyer persona. If you’re serving the millennials, you can use animations and videos to convince your users. The user behavior shapes industry dynamics. Therefore, the theme must reflect the aspirations of your targeted buyer persona.
All said and done, the purpose of the website is to widen the audience which is only possible if the developed online store is SEO-friendly as well. There is no point if the users can’t find your offering. An SEO-friendly website has all the elements which facilitate its indexing by the crawlers.
A professional e-commerce web development company can help you arrive at the best decision. It can help you choose a theme that inculcates all the important elements → information, brand voice and relevant CTAs to bolster the conversion rates.
CedCommerce was ideated in 2010 as the e-commerce wing of software development company Cedcoss. Also, it is the official design partner of Bigcommerce. CedCommerce specializes in E-commerce Solutions, Open Source development, SEO, Web development, Website Designing, Theme Development, Mobile Application Development, and support. It has been helping customers expand their business.
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