Knocking at your door is an amazing opportunity. Now selling cross border from India and Canada to the US is not only possible but absolutely easy. Buy On Google(previously known as Shopping Actions) US has finally opened the marketplace for Indian and Canadian merchants. In collaboration with Google Shopping Actions Partners, for feed, payment, and shipping, cross border trading from India is feasible now. These partners also intend to make Cross border trading from Canada comfortably uncomplicated. Be quick and grab this opportunity to sell on Buy On Google(previously known as Shopping Actions) US from India and Canada.

Did you know about the new opportunity that lets you keep all your profits to yourself? With the exclusion of commission fees from the Buy On Google(previously known as Shopping Actions) programs, you can enjoy all the profits made through your sales. Grab the opportunity with us today!

But before you even decide to sell on Buy On Google(previously known as Shopping Actions) US it is important to know whether or not it offers what is needed to expand business ventures. For that, explore:

Selling cross border from India and Canada can be a challenging task. Consider getting a consultation for taxes and other legal aspects to protect your business.

What is Buy On GoogleUS?

Buy On Google(previously known as Shopping Actions) the US is an eCommerce marketplace that allows eligible sellers to list products on Google Shopping and then surface them across different Google Platforms.

Google Shopping has gone through a multitude of changes and updates, to create the most flawless and seamless buying and selling experience for everyone.

It allows customers to explore, compare and then buy the eligible products from Google Platforms itself.

Retailers from Canada and India can onboard to sell their products through invitation.

Google Surfaces on which the products appear are Google Assistant, Google Shopping, Google Home, Google Lens, Google Images, Google Search, etc.

This is a wonderful opportunity to list once and sell from everywhere.

What does selling on Google Shopping Actions US mean?

The selling process varies from country to country. For India and Canada, the merchants have to go through a different process in contrast with selling from the US.

The model involves selling cross border from these countries to the customers in the US for now.

The seller fee model for Buy On Google(previously known as Shopping Actions) is commission-based, which sees remarkable discounts based on the seller’s performance.

Apart from this, the process of selling is made possible and easy with the help of Google Shopping Action Partners, who not only help you in getting that golden invitation but also help you by synchronizing and automating the approach.

Additionally, there are certain criteria and standards that are necessary for you as a seller to meet.

Why you must sell on Google Shopping Actions?

sell on Google Shopping Actions US from India and Canada stats

There are numerous reasons to sell on Buy On Google(previously known as Shopping Actions). It holds great potential and stands to be a tremendous opportunity for sellers to expand their business.

  • With 35% of product searches originating from Google itself, around 30-31% of searches on Google initiate the shopping process from the awareness stage. With 3.5M Google searches per minute, Google and its services lead the search engine domain. The opportunity to surface for high-level shopping intent queries is higher than ever before.
  • 68% of the total buyers seen through Google Shopping are new for these customers while they are 14% more valuable in comparison to the customers addressed through other platforms. Also, returning customers spend 10% more. There is also an increase in Basket size, engagements, and overall sales.
  • There are 3000+ sellers and brands already live on Buy On Google(previously known as Shopping Actions). Hold this opportunity to sell in parallel to major brands such as Target, Cole1, Pier, Kohl’s, Walgreens, Boxed, and so many more. Furthermore, Google Shopping allows for Retailer-first branding, unlike many marketplaces.

What Customers Get:

  • Reduced number of steps in the process of shopping with Universal Cart and One-step Checkout from multiple brands and stores, without having to change platforms, is an absolute appealing factor seen from the customer’s perspective.
  • Among the various surfaces offered by Google, one of the most prospective platforms is Google Assistant. With Voice commerce on the rise, Assistant from Google has gained great popularity. 500M Google Assistant devices are giving a lead to new customers who can shop using voice, even when they are on the go or engrossed in other actions.

What You Get:

  • Buy On Google offers some of the most elaborate awarding strategies to best-performing sellers. They can get as high as a 20% discount on the Commission rate if their performance exceeds expectations. Whereas, if the seller appropriately meets the performance standards, they get 10-15% discounts. Buy Box is also awarded on a competitive scale.
  • Another added advantage of selling on Buy On Google is the ease offered in terms of Affinity Buy Boxes. It garners the strength of a customer’s loyalty towards a particular merchant based on certain facts. Suppose, a customer buys a handbag from a merchant ‘A’ and then does not return it, then that customer is deemed satisfied. Now, when the same customer returns looking for a belt, it is available in the listing of ‘A’ and other 5 sellers; among which is an already top-performing seller who is the current winner of Buy Box on this product. Nonetheless, Google will let this customer see the Buy Box for seller ‘A’ and not the top-performing one, to strengthen the bond of this pair of customer and merchant.
  • Selling cross borders from India and Canada is another advantage for the sellers who are looking at the business expansion. Additionally, there are certain benefits such as Order cut-off time which excludes the day of order received from the total delivery time. This also excludes the holidays as well. All of these aid to the cross border trading, dramatically.
  • What holds a bigger appeal than selling under the flagship of Google with Google-backed Guarantee, where your customers can shop while they search.

What are the prerequisites to sell on Google Shopping Actions?

If you select the country of your business entity as “US” then you are required to provide a US government-issued ID as well as a W-9 form for tax purposes.

For cross border trading from India, via Google Shopping Actions US

  • A business registered in either India, with a certificate of incorporation or business registration number or a business license number for India.
  • Capacity to ship cross borders via fulfillment services based in either US or India. Additionally, the ability to either process returns via US-based service or settle on to refund without return.
  • An inventory that has all the products which do not fall under the Prohibited Product Categories. Before deciding to onboard, make sure you look at the items and categories listed under Shopping Actions’ Prohibited Products.
  • A US-based bank account or Payoneer account to receive payments. Please note that all payments will be made in USD. But Payoneer offers hassle-free currency conversion to you.
  • Indian business entities need to provide W-8 forms matching the nature of business.
  • A GST Certificate for the Indian Business entities.
  • Ability to adhere to Google Shopping Actions and Ads policies.

For cross border trading from Canada, via Google Shopping Actions US

  • A business registered in Canada, with a certificate of incorporation or business registration number or a business license number for India.
  • Capacity to ship cross borders via fulfillment services based in either the US or Canada depending upon your country. Additionally, the ability to either process returns via US-based service or settle on to refund without return.
  • An inventory that has all the products which do not fall under the Prohibited Product Categories. Before deciding to onboard, make sure you look at the items and categories listed under Shopping Actions’ Prohibited Products.
  • A US-based bank account or Payoneer account to receive payments. Please note that all payments will be made in USD. But Payoneer offers hassle-free currency conversion to you.
  • Canadian and Indian business entities need to provide W-8 forms matching the nature of business.
  • Ability to adhere to Google Shopping Actions and Ads policies.

How to Sell on Google Shopping Actions from India and Canada?

Start by creating an account at Google Merchant Center. While setting up an account here is what you must consider. If you use a Canadian or Indian Business entity then your Business Information Country in GMC has to be Canada. To use the US as your Business Information Country, you will have to provide a US Government issued ID for verification purposes. For a detailed explanation of each step required in setting up the account, have a look at this guide.

Contact the Google Shopping Actions Partners for Integration Solutions and they will get you the Invitation to sell.

The alternative is to do the following send an email to Google with a few details to be able to receive an invite for onboarding Shopping Actions. The details you need are:

  • Merchant Name which is your name.
  • Google Merchant Center Account ID (GMCID) which is the ID associated with the account you created in the previous step.
  • Your Website URL, if you have an official website and store otherwise, you can simply write, “Websiteless”.
  • Legal entity name to create a GMC account, which is the name that your business entity is registered under.
  • Primary contact name, email and phone number for future contact purposes.

If all goes well, you get your mail with the special invite. After which you can start the process of selling on Google Shopping Actions US program.

‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here!

Common queries you must have

Is Google shopping safe?

Yes, the selling and buying process on Google Shopping is perfectly safe. The Google flagship is not just an added star on your brand, it does come with the Google-backed Guarantee.

Is Google Shopping Free? Or How much does it cost to sell on Google Shopping?

While setting up an account and listing your products on Google Shopping is absolutely free, there is a “pay per sale” model of fees applied which sellers are required to pay when they sell the products. It is basically a commission model, which means a percentage of the total sale you make is charged by Google Shopping. The percentage charged varies with different categories.

Can I sell on Google?

If you are a seller in India, Canada, US, or France then you can onboard Google Shopping Actions and sell your products.

How does Google Shopping actions work?

Google Shopping Actions US is an eCommerce marketplace that allows eligible sellers to list products on Google Shopping and then surface them across different Google Platforms.

It allows customers to explore, compare and then buy the eligible products from Google Platforms itself.

How do I set up Google Shopping actions?

The process of setting up your Seller Account with Buy On Google(previously known as Shopping Actions) involves, setting up a Google Merchant Center Account, getting in touch with a Buy On Google(previously known as Shopping Actions) Partners (Solution Partners) to get onboarding Invitation and then proceed with the rest of the steps as per the solution partner’s guidance. Depending upon categories, the commission rate may vary from 5-12%.

Does Google Merchant Center cost anything?

Setting up the Google Merchant Center Account is absolutely free. You can upload your feeds here. But to either go for Google Shopping Ads or Google Shopping Actions Program, you might have to pay for the service you seek.

What are Google surfaces?

Google Surfaces on which the products appear are Google Assistant, Google Shopping, Google Home, Google Lens, Google Images, Google Search, etc.

What is Returnless Refund? How does it work?

A returnless refund is a process that you agree to in case of selling cross-border from India or Canada. It involves processing the refunds without asking for the product to be returned, in case of a customer’s request to return the product under criteria allowed by Google.

When selling cross-borders, this is a highly recommended technique, since the cost of processing returns in certain cases is higher than the cost of the product itself.

Did you hear about the fantastic news from Google? Google has now allowed sellers to showcase their products on Google Shopping through Google Merchant Center. Thus, a major part of the Google Shopping page is going to be occupied by these free listings. All they need to do is create an optimized Shopping Feed via the Merchant Center and make sure Surfaces Across Google is Active. Enjoy this unpaid experience and create your Google Shopping Feed now:

Wondering how can CedCommerce help you in selling cross border from India and Canada?

CedCommerce is one of the official Google Shopping Actions Partners. With the help of a complete set of dedicated expert, you can not just get on board faster than before, but get top class consultation.

CedCommerce offers guidance in getting your legal papers including Tax forms in place. Apart from setting up your store on Google Merchant Center, a wide range of integrations from CedCommerce can help you automate and synchronize the Inventory as well as Order Management.

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