Outrank Competitors: Rank Higher with Listing Optimization on Etsy
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
You are doing everything right (from your best knowledge) but still, Google Shopping is not working out for you?
Did you know about the new opportunity that lets you keep all your profits to yourself? With the exclusion of commission fees from the Buy On Google, you can enjoy all the profits made through your sales. Grab the opportunity with us today!
Hey, no need to lose hope, let me tell you one thing, there is a lot of sellers who feel this way. Instead of worrying you should focus on the root cause.
“Aye, fight! But not your neighbor. Fight rather all the things that cause you and your neighbor to fight.” ~ Mikhail Naimy
The reason why you are failing instead of nailing it, these common problems that sellers face could be it.
So let’s look at some of these issues and the solutions for them. Issues such as:
Let’s look at each issue one by one:
Stock is very important under any circumstances for a seller irrespective of niche. It is important to have the right idea about the stock quantity. This will avoid unfavorable conditions like overselling or underselling.
The solution is to exercise better control over inventory with real-time inventory management.
Google Merchant Center also provides a tool known as automatic improvements, preventing problems like overselling.
Inventory management will ensure customers won’t abandon the product. This will reduce negative feedback/ratings.
Get your Store Automated and leverage the Benefits of Inventory Management, just a few clicks away!
The seller who desire to upload thousands of product often finds it a time-consuming task. The Bulk Upload feature will help him make the task look effortless and efficient. It is good you can upload the entire product in a few minutes but that is half done. It is equally important to provide full information about products.
List the product with complete information. The more information your product contains means more useful it will appear to the customer.
Image Credit: BigCommerce
To maximize your benefits your Google Shopping feed should be SEO friendly. don’t miss the opportunity to put your product ahead of your competitors in the search results.
This may be the shortfall in your efforts to succeed at Google Shopping.
One of the major issues sellers face is this. The reason might be because of your poor landing page. Not providing proper details about your product on your landing page is the main reason why potential buyers who land on your landing page don’t convert.
If you want to up your landing page game but don’t know how? Then let CedCommerce help you. CedCommerce will help you build a flawless landing page that will surely convert a visitor into a buyer.
The main cause of Google Shopping ads not converting are:
It doesn’t hurt to provide extra information about products, especially color, size, gender, and material of the product.
The more information the product will contain means more attractive and useful it will be for customers. Additional information gives you an extra edge.
I promise customers will appreciate this.
Perfect product listing will improve product ranking and boost product visibility
A common reason that give rise to thought Google Shopping is not working is product disapproval. Sellers on Google Shopping often find their product being disapproved. Shopping ads disapproved or invalid due to one of the following reasons.
If the seller has listed any of these products that are restricted under Google Shopping guidelines:
Then they will face the most generic problem sellers face, Google Ads not showing. Ensure that your shopping feed is not disapproved.
Learn more here.
Did you hear about the fantastic news from Google? Google has now allowed sellers to showcase their products on Google Shopping through Google Merchant Center. Thus, a major part of the Google Shopping page is going to be occupied by these free listings. All they need to do is create an optimized Shopping Feed via the Merchant Center and make sure Surfaces Across Google is Active. Enjoy this unpaid experience and create your Google Shopping Feed now:
The characteristics of an ideal feed are as below
ID
Unless the seller is operating more than one feed in a campaign, it is necessary to use ID as a unique identifier. This way it will not lead to any conflict.
Link
Include the link that redirects the customer to the product page.
Price
In order to avoid discrepancies in product price, the price should be inclusive of VAT. This means the final price of the product is the same as the price mentioned in the feed.
Condition and Availability
The product must fall under one of the below conditions
The product availability must be one of the following
These tips are something that takes minimal effort and gives maximum results.
Seller is required to submit specific product disapproval for manual approval. This can be done from the interface itself.
This page will help you figure out the exact reason behind the product’s disapproval.
Image credit: KlientBoost
It has a phone and chat option
Image credit: KlientBoost
In either of the option, you will get the solution.
The products that are disapproved due to technical issues can’t be approved with the manual process. In such a scenario one option is to wait for Google to fix it. The better option is to change the product ID and description and re-upload your product as new.
These are some practical (tried and tested) tips that ensure there ain’t anything like google shopping is not working.
Another issue faced by Google Shopping seller is the account rejection due to the inability to upload the round logo in the right format. This can be avoided provided the logo complies with the below specifications.
The round logo is an important prerequisite.
Having multiple shipment details won’t put you in an advantageous position. If the seller has set multiple shipment process then it will get overwrite creating discrepancy and confusion. This might result in the product getting disapproved by Google Shopping.
Every customer has the right to cancel the product within the next 30 minutes of purchase. Google Shopping expects the seller to ship the order after 30 minutes of the order being created at the store.
As a seller, if you ship the product before 30 minutes and it is canceled by the customer then the seller won’t receive the payment (as the customer gets the refund).
In order to avoid this issue, you need to ensure the order is shipped after 30 minutes of order creation in your store.
There are different times of the day when certain products are sold in greater frequency than any other time of the day.
B2B and B2C products are sold in more amount at different points of time in a day
As I mentioned, timing is very crucial. Find out the best time of day and schedule your ads accordingly. The best time means the time slot in which your products are sold in maximum quantity.
Simply navigate to the order section (in your app integrating our store to Google Shopping) and you will find the time at which your products are purchased.
Badly performing ads is another prominent reason why your Google Shopping Ads are not converting. Seller often faces the issue of spending too much on ads but not getting the expected amount of sales
‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here!
The solution is to find out ads performing badly and lower the budget for those ads. This will allow more budget to be allocated to ads that are fetching you maximum sales. This way your best product will be visible more often to customers.
These issues can be experienced by both novice or established sellers. Now it will not be the cause of getting your account disapproved on Google Shopping.
Buy On Google US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.
So, what are you waiting for? Give Google Shopping one more chance, given you will follow all the tips given here.
You love to talk and we love to listen, so let’s talk! Drop your thoughts and questions down below.
Happy selling~!
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
About the Client Shop Name: PinwheelCraftsStore Marketplace: Etsy Focus: DIY Craft Kits for Kids Location:
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