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Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
Amazon is a marketplace where 2.5 million-plus currently active sellers compete with each other to gain visibility and achieve improved sales on Amazon. With the changing buyer behavior and drop in attention span, Amazon has offered its sellers and vendors to use ‘video marketing’ to persuade their customers and give them the best experience while making a purchase.
Source: medium.com
As of September 2020, Amazon made the product video feature available to all its US sellers and vendors. It is highly recommended to use this upgrade and give your business an exponential edge in a crowded marketplace. Let us dive deeper and learn to upgrade our Product listings.
Videos create a gaping effect on the buyer and can be used on multiple social media platforms for marketing your product. Even 90% of the customers say that videos help them make a more informed buying decision. Also with this shift, an escalated growth of up to 80% in Amazon sales has been recorded on landing pages. These videos also help improve brand engagement and product value. 1 in 5 eCommerce buyers says that they refer to the youtube videos of the product before making a purchase.
Amazon product videos are an excellent marketing tool for the sellers and vendors to showcase the product attributes without any distraction, and create relatability with the buyer. The video can be short and feature elements like product look and feel, its usage, brand information, customer reviews, etc. With a quality video, it is always easier to persuade buying decisions of a customer.
Amazon wants its trusted brands to generate more sales by offering the product video feature to upgrade their listings. Especially, if you are a registered brand on Seller Central, adding a product video to your listing as part of A+ content is free. But the vendors need to pay a minimum cost to avail this premium service.
Moreover, for all the sellers, a customer review product video posted by customers is also free. It acts as social proof of your product and is a direct game-changer to improve your Amazon sales rank.
The Amazon product listing video for your brand can have different formats depending upon your target audience and focus area. Always try to recreate the experience of a customer buying a product in a physical store, through your video. It is that feeling you create, which will bring in more Amazon sales.
Are you new to creating a product video and struggling to choose the theme? You can jump-start your creativity with the following video formats,
Once you upload your video, you can check it in the main image block of your ASIN product detail page. It also appears on your Brand Store or Amazon Video shorts section.
Some guidelines have been implemented by Amazon to give its customers a comfortable and enriching experience. Sellers and vendors are meant to follow these rules stringently, failing which, they may even lose their license to sell on Amazon Store.
For more related queries about the guidelines, you can check the FAQ section at Seller Central. It is recommended to keep a watch on the new updates from saving your listings from getting suppressed.
Note: Amazon Product videos help customers understand product functionality better and build trust with the brand. You can also use captions in videos so that the customer doesn’t miss on any information and have a better experience.
Violating these guidelines may result in the removal of your video, suspended access to a video upload, or maybe cancellation of your seller account. So, adhere to these guidelines and follow listing restrictions by Amazon.
These days buyers go through intensive research using different platforms and external videos for product features and customer feedback, before making a purchase. With videos on your Amazon listing, it is possible to communicate the complete information about the product in one place. This will also help the buyers get rid of this tiring research process. As per stats,
Product Videos can help your product outshine its competitors and can reduce the impact of negative reviews in a heartbeat. It is just that the video needs to be informative, value-driven, and relevant. A substandard sham video can do more harm than 10 odd negative reviews. So be careful.
If you have a valid registered seller account with Seller Central, uploading a video is a cakewalk for you. Check out what Bryant Garvin has to say about product video creation.
Follow the simple steps below to upload your video,
Once you have uploaded the video, it may take up to 72 hours to verify and publish on your listing page.
If you are a seller on Amazon and facing a resource crunch to create an upgraded video listing, this section is for you. You can create a compelling video without investing in a photoshoot by just following certain steps,
In the majority of cases, Amazon sellers and vendors rarely use an actual video clip of their products. This can be a smart tweak to make your listing work with minimum effort.
With the advent of social platforms and raising consumers awareness, product video listing has come like a boon for the US sellers and vendors on the Amazon marketplace. With these videos, you can create deeper trust and following within your consumer base. Also, boost your Amazon sales instantly with these videos. With a genuine customer review available, your listings are set to rock. Just ensure that your video looks professional and adheres to the Amazon guidelines. All the best!
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
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