Shopify to Enforce New Checkout & Data Policies by Oct 15
Reading Time: 2 minutesKey Updates Shopify is deprecating the “Sell from all locations to all…
Walmart Private Label Brands, like Great Value, Equate, etc., are gaining high popularity on the Walmart marketplace. 72.7% of US consumers reported purchasing products from Walmart-owned Great Value. Because of the popularity of Great Value and other similar brands, Walmart is investing more in these private-label brands.
Explore further to understand what private label brands are and why the leading marketplace of the US focuses more on them.
Products manufactured by a company but sold by another company or seller after rebranding are private label products. Private label products allow you to launch a new brand into the market with the name you want. It also offers you the freedom to work on the products as per your choice, like you can offer a product in new colors, variants, sizes, etc., under your newly launched private label brand.
Walmart’s private label brands are the brands that Walmart owns. While shopping at Walmart, you must have noticed brands like Great Value, Equate, Sam’s Choice, etc., available only at Walmart but nowhere else. These are the Walmart private label brands that Walmart owns. It’s a profitable business to invest in private label brands, and so is Walmart doing it.
Listed below are some of the Walmart private label brands that will help you understand them better:
Sam’s Choice is a private label brand that Walmart has positioned as a premium food brand from Walmart. You will find bread, coffees, thin-crust pizzas, Swiss chocolate breakfast meats, etc., under the private label brand Sam’s Choice.
Parent’s Choice is also a Walmart-owned private-label brand that sells baby products such as food, bottles, diapers, etc.
Equate is a Walmart-owned private-label brand. You will find health and personal care items, like toothbrushes, lotion, shaving cream, etc., under the brand Equate.
Great Value is a private-label grocery brand from Walmart. Under this private-label brand, you will find items like snacks, candy, beverages, etc.
It is a Walmart brand for school and office supplies. You can easily find items like notebooks, paper products, organizers, etc., under Pen + Gear.
Ol’ Roy is a dog food brand from Walmart.
Customers accept these brands because they deliver the quality and value customers expect in the products. Walmart is selling these brands because of the reasons given below:
Private label brands have gained popularity at Walmart as Walmart has been selling them for a long time. Consumers accept these brands because their quality is at par with the National brands. Since consumers are now focussing more on value, these brands deliver the value consumers want.
Private label brands offer higher profits to Walmart. Since these are not available anywhere else, customers don’t have any option but to buy from Walmart only. This allows Walmart to control costs and reap better profits.
Since Walmart owns the brand, Walmart gets the power to customize its brands the way it wants. It gives Walmart the freedom to put in creative efforts and perform experiments to uncover what performs the best in the market.
The Walmart private label brands are owned and sold by Walmart. No one except Walmart sells them. So Walmart is selling private label brands that have no competition.
Onboard the Walmart marketplace by following the steps given below:
The first and foremost thing is to perform thorough product research. Analyze what you can sell on Walmart that gives you the profits you want. The Growth & Opportunities tool in the Walmart Seller Center helps you know the in-demand products at Walmart.
You know what you want to sell at Walmart. The next task is to find a supplier who will supply the products you want to sell.
Do price negotiation since you will be buying in bulk, and test the product quality before placing bulk order.
Now fill out the Walmart marketplace application form and wait till you receive an approval mail from Walmart. Once approved, you are ready to perform product listings on Walmart.
Now list products as per the Walmart guidelines. Read the listing best practices laid down by Walmart to increase the chances of higher visibility of your products. Do keyword research and look for the keywords that can help your products rank higher on Walmart. The product title, description, images, etc., should also be per the Walmart SEO aspects as it helps improve your product’s visibility and achieve more conversions.
The next task is order fulfillment when you finish the item listings and receive orders from Walmart. There are various ways to do that.
If you can, you can fulfill products on your own, but if you are a novice and don’t have the fulfillment expertise, opt for the fulfillment program from Walmart, Walmart Fulfillment Services, or WFS. This program simplifies product fulfillment for you. Send your inventory to the Walmart Fulfillment Center, and your job is done. When a customer orders your product, Walmart will do the fulfillment job for you. With WFS, Walmart handles storage, product returns, and customer service. One added advantage of fulfilling products using WFS is that they get fulfilled by Walmart and 2 Day Shipping tags. These tags improve your products’ visibility and boost trust in customers ordering your products from the Walmart marketplace.
If you are looking for a way to expand your online footprint through a marketplace visited by millions of shoppers daily, Walmart can be your best bet. Walmart marketplace allows you to expand and sell your quality products there.
Additionally, for a seamless and effortless experience of selling on Walmart, connect your store with Walmart by employing an Integration solution. The integration helps simplify your selling tasks on Walmart and your store simultaneously. CedCommerce enables you to do that. Try Walmart Integration and connect your Shopify store with Walmart seamlessly. If you need more help, reach out to us 24*7.
Reading Time: 2 minutesKey Updates Shopify is deprecating the “Sell from all locations to all…
Reading Time: 2 minutesWhat’s New Amazon has published a Data Processing Addendum (DPA) for Multi-Channel…
Reading Time: 2 minutesKey Highlights AI-driven traffic to U.S. retail sites will increase by 520%…
Reading Time: 3 minutesDid you know, a new one-tap ordering feature from Amazon is set…
Reading Time: 2 minutesWalmart has overtaken eBay to become the No. 2 U.S. retail eCommerce…
Reading Time: 2 minutesA new step in AI-driven commerce offers merchants direct access to hundreds…
Reading Time: 2 minutesAmazon has officially launched Amazon Haul in Spain, a budget-focused storefront designed…
Reading Time: 2 minutesOpenAI is bringing ecommerce transactions directly into ChatGPT with the debut of…
Reading Time: 2 minutesAmazon has introduced a new FBA multi-unit discount for Amazon Business orders,…
Reading Time: 2 minutesNews Summary At its recent Etsy Up event (September 2025), Etsy unveiled…
Reading Time: 2 minutesNews Summary eBay has rolled out an update that now defaults all…
Reading Time: 2 minuteseBay has announced its acquisition of Tise, a Nordic consumer-to-consumer (C2C) social…
Reading Time: 3 minutesWalmart’s seasonal practices and incentives around holiday shipping have evolved, impacting seller…
Reading Time: 2 minutesAmazon has revised its variation themes policy for 2025. Instead of removing…
Reading Time: 8 minutesEvery sale you make online in the UK comes with a cut.…
Reading Time: 3 minutesHeads-up: eBay is changing what U.S. personal and financial data appears in…
Reading Time: 2 minutesAmazon has expanded Multi-Channel Fulfilment (MCF) and the broader Supply Chain by…
Reading Time: 9 minutesIt’s mid-October. The whiteboard is covered in timelines, SKU codes, and a…
Reading Time: 3 minutesAmazon has upgraded its Seller Assistant into an always-on, agentic AI partner…
Reading Time: 3 minutesReport summary based on the Ryder 2025 eCommerce Consumer Study The newly…