How is Magento 2 PWA reviving eCommerce for mobile audience?

Why do you think reviving eCommerce for mobile audiences is essential? According to Statista, 54.8 % of traffic comes from mobile devices worldwide. That is more than half of the total traffic. So driving mobile traffic to your website is something that should be of top priority. Magento 2 PWA represents this change in eCommerce, i.e., Focusing on mobile traffic. The Magento PWA themes come packed with features that go all out in being mobile-friendly.

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Without wasting much time, let’s have a look at how Magento 2 PWA can help revive mobile commerce for you!

Check out our Magento 2 PWA theme, an improved approach to PWA.

How does Magento 2 PWA build a loyal mobile audience?

• Enhancing digital outreach

Many big brands offer discounts if you download their native app; for example, they provide first-time users significant discounts or free merchandise. All of this is done just so their app is downloaded. But then what? The app gets deleted just as fast as it was downloaded.

I’m sure you’ll agree with me when I say that we only download and use apps when we need to. Apart from social media apps and very few others such as grocery, food delivery, and shopping apps, we rarely download anything else.

Have you thought about why? It’s either because we don’t believe the app holds any value for us, or another possibility is that the app doesn’t work well.

But Magento 2 PWA surpasses all the conditions that make us not want to download an app. It doesn’t take up much space, works well even with minimum data, and is easily accessible.

Omni platform solution – Runs on desktop and mobile, or anywhere you find a browser.

SEO friendly – Easily discoverable through a simple web search since the mobile-first indexing by search engines.

Minimum Internet dependency – Work offline and perform well on low-quality network connectivity.

Installs without downloading – Allows users to keep app icons they find helpful on their home screen.

What features should a PWA have? Watch to know more.

• Improving user engagement

Let’s suppose you go to a store, and it’s dimly lit, the products are not assembled correctly, and the staff is not very friendly. Would you want to make a purchase from there? Most probably, no. There are very high chances that you may not even revisit the store. But if the exact opposite were to happen, you would happily revisit the store whenever the need arises.

Similarly with apps, if your app is not engaging, is slow, and has several glitches, the user will not even use it, let alone make a purchase.

Magento PWA comes packed with features that make your website engaging.

Given below are its prime features that help improve user engagement:

Fast and Steady – Speed matters on the internet. The loading time of PWA is at least 2-3x faster compared to ordinary websites.

Interactive interface – Immersive app experience with full access to native features.

Responsive design – Serves web experience as per the compatibility of the user’s device and the features available.

Advanced features – Keeps the content fresh and updated, saving every progress to the back end.

• Creates direct interactions with online audiences

PWA installs like a native app but does not consume any data on downloading or covers storage memory. This means small businesses can reach more users and develop direct modes to interact and convert them. This should be a gigantic leap for any small business.

Even those small businesses which make their native apps couldn’t convince users to download, and the investment backfires. Magento PWA theme eradicates such petty downloading tactics as users can simply install them by downloading nothing in one touch.

How does Magento 2 PWA target mobile audiences?

• Catering to the mobile audience

All businesses, small and large, now understand the value of mobile traffic and are constantly making changes to drive more mobile traffic to their sites.

While native apps also have their advantages, they are costly and may not suit the budget of all businesses.

Here’s what you should take into consideration before opting for Magento PWA

Magento PWA, on the other hand, benefits all types of businesses. It focuses explicitly on being mobile-friendly.
Adopting Magento PWA can make it much easier to engage mobile audiences. Early adoption is undoubtedly going to give your business a head-start beyond any doubt.

• Smartly leveraging technology

Fortunately for SMEs, Progressive Web Apps is still far from popular in the mainstream’s approach to web development. It is certainly getting more traction with each passing day, but it is still a long road to overcome the predicaments and get consensus from the mainstream of eCommerce. But despite all this, PWA is still a very safe bet for SMEs. It offers a lot of intuitive features at an amicable price point. We can develop it in a quick turnaround time, and it gives immediate results too.

Click for a free demo of our PWA theme

Why should you opt for Magento 2 PWA?

• Boosts website conversions

The app-like layout of PWAs minimizes the purchase journey by easing product searches and providing for faster checkouts. Small businesses often undermine the role of the path to purchase. With PWA, they can make the buying experience flawless and with no underlying distractions. It is eventually addressing the factors which hinder mobile conversions. Here are 4 positive signs that prove PWA boosts website conversions for eCommerce PWA.

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Reduces cart abandonment – Shorter route to purchase means fewer chances of pulling out.

Upscales user retention – Keep users under the scanner by placing your app on the home screen.

Brings recurring traffic – Pull back the interested users, luring them with fresh updates.

Creates impact CTA (call-to-action) – Drop eye-popping deals using push notifications, impactful and well-targeted approach to conversion.

Join the future of eCommerce with Magento PWA Studio. Check out the features of CedCommerce’s Cenia Theme for Magento 2 PWA Studio.

• Reducing the mobile gap with Magento PWA theme

In most cases, a website may work perfectly well on a computer, but the same thing, when viewed from a mobile device, does not deliver a quality experience to the user.

Although many websites are now mobile-friendly, many websites aren’t, being a major drawback for them.

Magento PWA diminishes this top bar set by native apps as it makes the website experience equivalent to the one you get on the native apps. This will undoubtedly give fair competition to small-medium businesses to compete with native apps of brands.

• Using multi-channel engagement

When the audience comes from multiple channels, it becomes more challenging for small businesses to reach all. It forces SMEs to choose between the mediums, giving up on others as they can not bear the expenses of different engagement channels.

More prominent brands with massive financial backup can deploy different strategies for different platforms and gain a significant upper hand over the target audience. By choosing the Progressive web app before your peers, you can undoubtedly achieve the upper hand. You can target an Omni-platform approach with consistency which serves an essential role in creating a sales journey from visitor to customer.

Also read: Guide on Progressive Web Apps for eCommerce

Concluding remarks

Magento 2 PWA can genuinely be a good chance for your business. You can always opt for it even if you’re a small business or an established brand; there are benefits for all. The success stories of brands like EthnicSmart, The Roasters, and Cloth Face Masks only add more weight to the fact that PWA Development are for all types of businesses.

Here’s how EthnicSmart gained 19000 subscribers after developing their PWA

You can try our Magento 2 PWA themes developed, keeping in mind the rise of mCommerce. While you may be skeptical as to how to go about things, or you may want to know more, in that case, feel free to contact us. We at CedCommerce will be more than happy to help you.