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According to a recent survey, 2 out of 3 people say that Instagram enables interaction with brands and businesses. For the past years, Instagram has introduced major shopping features that allow you to sell freely across Instagram without much of a hassle. Amongst all the shopping features launched, the most prominent is checkout on Instagram. Checkout makes it quick, easy, and simple for people to shop from the profile; without leaving the app. Thus, creating a streamlined 2-tap process for frictionless purchase without going anywhere else. So, dive deep to know more about checkout on Instagram, its benefits, and how to checkout on Instagram easily.
With checkout, Instagram has unleashed an all-new opportunity to strengthen its role as an eCommerce platform. Due to this shoppers no longer have to navigate to the browser to make a purchase. With its protected payment information in one place, people can shop right after finding their products; without logging in and entering their information multiple times. Some of the most famous brands using checkout on Instagram are; Revolve, Nike, Burberry, H & M, Adidas, etc.
Checkout on Instagram is currently available for US merchants.
When checkout on Instagram was launched in 2019, it was in a closed beta phase. Only a few businesses in the US could get access to this feature. Later, in 2020, the checkout became available to all US merchants who wanted to sell on Instagram, offering instant purchases to their customers.
Besides all these features, checkout on Instagram now enables you to:
Now that you have learned about the history of checkout on Instagram, you might wonder why a burgeoning eCommerce business should choose checkout on Instagram over the others. With checkout on Instagram, people are just one-tap away to buy the product of their choice. Additionally it is a massive boon for all eCommerce retailers. Let’s dive deep to know why you should consider selling on Instagram with checkout:
To checkout on Instagram, you need to fulfill certain requirements and follow the step to setup the setup procedure for checkout on Instagram. Moreover, if your shoppers are purchasing for the first time on checkout on Instagram, they need to :
When we talk about selling on Instagram, there are two ways you can set up your Instagram Shop with checkout. One is the manual process where you can set up your Shop through the Commerce Manager. And the other method is through Facebook listing partners. Let’s explore both the processes one by one:
In case you are a US seller and want to opt for checkout on Instagram through Commerce Manager; you need to fulfill specific steps:
After fulfilling all these steps, your Instagram Shop with checkout is ready to roll.
In case you have an eCommerce business, you can easily connect your online store with Instagram through Facebook partners without any hassle:
In case you are a WooCommerce or Shopify merchant, you can now easily sell across Facebook and Instagram through Social Commerce and Facebook & Instagram Shopping, respectively.
Wondering why you should opt for the Facebook Business Partners solution rather than going for the manual way? Dive down to understand the benefits of Facebook marketing solutions.
You can schedule a meeting with our experts to have a hassle-free selling experience across Instagram.
Instagram Shopping and Checkout on Instagram are two of the most popular Instagram features for shopping. But have you ever thought about how they differ from each other? Dive down to know more about Instagram Shopping and checkout on Instagram.
Differences | Instagram Shopping | Checkout on Instagram |
What is Instagram Shopping and checkout on Instagram? | Instagram Shopping allows you to feature your products on your Instagram profile and let people Shop for items through posts, stories, videos right through the website. People have to navigate to your website to make a purchase. | Checkout on Instagram makes it easy for people to shop the desired product right from within the app after a moment of discovery. People no longer have to navigate to another website to make a purchase. |
Availability | Instagram Shopping is currently available in Canada, the US, Australia, Denmark, Singapore, and many more regions. | Checkout on Instagram is currently available only to US merchants and would be rolling out in more countries soon. |
Buyer-Seller Relation | The interaction between the buyer and the seller happens offsite. | The interaction between the buyer and the seller happens right within the app. |
The checkout on Instagram provides a new sales channel to all merchants wishing to expand their business online. But with this benefit comes a question of “what should be done to excel your business on Instagram?” So, here are a few tips to follow in order to gain benefit with checkout on Instagram.
Instagram has made its mark on an eCommerce market, and with checkout, it has opened its horizon for more retailers and shoppers. As a merchant having an eCommerce business, it is an excellent opportunity for you to increase your brand presence on an emerging platform like Instagram Shopping. With checkout on Instagram, it has become seamless for you to keep track of your product details and allow shoppers to purchase right from within the app. So, if you still haven’t onboarded yourself on Instagram, it’s your time now.
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