How Businesses are Acquiring New Shoppers using Facebook and Instagram Shopping?

Most businesses face some form of hiccup every now and then when they expand their sales channel. Extending to Facebook Marketplace is no different. We, at CedCommerce, have been on a mission to create a brilliantly simple yet deeply customizable Facebook plugin for Shopify. Thus, allowing anyone, no matter how small or big, to seamlessly add their product in minutes and help them throughout the process seamlessly. And with that said, the Facebook and Instagram shopping app has been incredibly helping the sellers leverage the benefits of selling on Facebook surfaces.

At CedCommerce, we cherish our partnerships. If you have an issue with our solution, we pride ourselves on providing fast, friendly, and effective support to help you resolve your issue as quickly as possible.

As with every financial endeavor, selling on Facebook may also pose some problems for e-retailers. For example; how to connect your Shopify store to Facebook and Instagram, how to add products to Facebook catalog, etc. Here are some of the most common challenges faced by businesses while setting on Facebook Surfaces and how they found the best solutions for overcoming them:

Shop Set-up and Inventory Synchronization

Retailers often face issues in syncing their inventory and setting up their Facebook and Instagram Shop. To manage a unified business experience our solution helps in syncing your inventory and order management across all the places you sell, along with Facebook Shops, Marketplace, and Instagram Shopping.

A similar setback was encountered by Susan Byson the owner of Boardwalk Ts & Things when she approached us seeking a solution. For nearly 2 months she was trying to set up her Facebook and Instagram Shop and upload inventory from Shopify to Facebook commerce platforms. Through Facebook and Instagram Shopping, she was able to seamlessly upload her Shopify products in one go on Facebook Surfaces and manage all her orders efficiently from a centralized dashboard.

Let’s see how she tackled the situation and what she had to say about us.

Managing Product Catalog While Selling on Facebook

To sell products directly on Facebook platforms, you need to set up a complete commerce catalog. Through a catalog, you manage the inventory of items you like to sell on Facebook Page shops, Instagram Shopping, and Marketplace. A catalog helps you to display your products to your potential customers.

Few merchants struggle in setting up Facebook catalog, and CanInc was one amongst them. After getting in touch with us, the merchant was finally able to add products to Facebook catalog and post products on Facebook Marketplace. With Facebook and Instagram Shopping solution, you can leverage an enhanced catalog and map your product attributes like age, size, color, gender, pattern, etc., making it effortless for buyers to browse the product based on filters and recommendations.

Please don’t take our word for It. Hear what CanInc has to say about us.

Order Management While Selling on Facebook

The most important element for business success is the ability to serve customer needs. Imagine having idle inventory lying around somewhere, without visibility of orders that might exist elsewhere. The opportunity loss and pedestal inventory levels can lead to loss of customer confidence and weakened balance sheet and cash flow. Similarly, Pierre Heroux, founder of EVELOTS – which deals in consumer goods, approached us for order assistance across different selling channels.

By helping him to connect his Shopify store to Facebook Marketplace, the app automatically fetched all his orders placed on Facebook and Instagram to the Shopify store. Due to this, he can now fulfill all the orders from a single location without much hassle. In the order management feature, all your orders appear in one single place. Whether the sale is made on your store or at Facebook commerce platforms; the orders appear together on the centralized dashboard to give you an easier way to handle and process all payments.

Pierre Heroux shares his experience.

Facebook to Shopify Integration

While expanding your sales funnel; you might wonder how does Shopify work with Facebook. Freat not, for you are not alone. We often come across questions like these by eCommerce store owners. Mie Tajima, founder of HEAVENLYME is one such store owner.

Mie endured a few failed attempts to connect her Shopify store to Facebook and Instagram on her own. It was then that she decided to get help and eventually got in touch with CedCommerce. By connecting her Shopify store to Facebook with the Facebook and Instagram Shopping app, she could finally keep track of her products, orders, and buyers – all in one place.

Read yourself how her work got organized.

Product Listing and Profiles Across Facebook Commerce

Listing is an integral part of establishing your online selling business. Product listing on the product page is for each of the items you sell on Facebook. It is made up of the information you enter when you list your product. It includes title, images, description, and price. Similarly, customized profiles help you uploading or importing your inventory seamlessly. At the same time, inclusive features often come with several complexities.

Anwaar Tayyab – the owner of premium quality electronic products shop POINT SUPPLIES, approached us to help him connect with Facebook Marketplace and its sales channels. By creating customized product profiles, one-tap listing, and pricing products accordingly; Facebook and Instagram Shopping app helped him achieve his goal thoroughly.

We are sure Anwaar will convey this better.

If you want to remain on top; you must put your patrons at the core of your business and address their experiences as the most valuable source of information. That is what we do at CedCommerce. We create solutions to cater the best to your businesses, and their satisfaction is our utmost priority.

Having said that, we are always on the quest for advancement. In the near future, we are introducing another feature in our Facebook and Instagram Shopping app to ease your encumbrance.

Path of Least Resistance

Substantially, integrating social media into your online marketing plan improves traffic sources to your site and affects your success and revenues. The decision of using Facebook and Instagram for your Shopify store pilots to a better level of engagement with your consumers and other social media communities around your platform. So, now that you know how to connect your Shopify store to Facebook and Instagram; it’s time for you to get out and get more social media sales!

Reach out directly to CedCommerce solution experts to receive guidance for getting established on Facebook. We are here to help you get your eCommerce business off the ground with minimum effort.

We are just one comment away! Tell us what other challenges have you experienced while going multichannel, and how did you work to overcome them?