Best Social Media Marketing Tactic for better results!
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Mobile handsets in hand and scrolling the feed over Facebook, Instagram, Twitter, YouTube, and other social platforms watching posts, reels, and stories have become one of the major time consumptions in our daily routines. This made the rise in businesses using social media platforms for their marketing. Here now, will be sharing the best social media marketing tactic for better results in your marketing campaign.
The blog ahead consists of the following sections:-
So, let’s start with the 1st section.
Social media marketing (SMM) for business
There’s nothing new to this point that social media platforms are the center of attraction for businesses around the globe and the reason is the huge mass available over these platforms all the time. In fact, businesses have grown tremendously using social media marketing in their campaign strategy.
And why not?
The power of social media is such that now,
- More than half of the world’s population uses social media platforms!
That means, 4.55 Billion people out of 7.8 billion population are active users of social media platforms. That marks as 57.6 percent.
Source :- Hootsuite
One thing is for sure, the majority of your target audience are present on social media platforms doesn’t matter what niche your business caters to. Whether you run a grocery store, jewelry store, clothing store, apparels store, anything, you have your customers over social media.
Apart from the presence of this huge chunk, these masses also spent major of their time over these platforms.
According to a stat by Global Web Index, between October 2020 to December 2020, people consumed digital content at an average of 2 hours 22 minutes each day.
With such a consumption rate that averages per day, you have a massive opportunity to showcase your brand to your customers and grow your brand!
Most of the businesses have relished using social media marketing campaigns. People also love watching and following their favorite brands over these channels.
After following a brand on social media, 91% percent of users visit the brand’s website or app, 89% will buy from the brand, and 85% will recommend the brand to a family or friend. (Sprout Social Index)
The top global social media platforms with largest user base are
- Facebook with 2895 million users
- Youtube with 2291 million users
- Whatsapp with 2000 million users
- Instagram with 1393 million users
Look at the following chart, report by statista
Youtube, the second largest platform based upon the user base, holds the niche- videos. That’s the impact video creates.
Talking about the Social media’s importance, Here’s why social media marketing is essential for any business. The most basic reason is because your target audience is online. No matter your niche. Yes, it was popular years ago to do direct mail and postcards and billboards but, these are the times. We can’t even track the data of how many people are gonna get that little postcard in the mail, how many people actually saw it and as a result called or booked or bought something from that business. We know that with social media, we at least have the data and the metrics to make data-driven decisions to know what’s going to work and what we can get the most ROI from.
Social media helps you to open doors for two-way communication between brands and their customers.
Here’s how Domino’s Pizza caters to their client query.
Now, this increases trust in your customers and helps in mass retention.
It helps you generate leads and customers for your business, all you need to do is follow the right methods which can take you through.
So set your goals and focus on your target audience.
Have a look at the method tips in the following video
Going all through this you might have made your point that usage of social media handles businesses is very crucial. All the brands have understood this and who haven’t are left behind.
Now the point arises is that if major businesses are in competition then how to take yourself ahead in the present time. So, here is the best Social Media Marketing Tactic which can provide you better results!
The best Social Media Marketing Tactic for better results
So, we started this with the point that there’s nothing new in this. And, as of now, this is the major concern with the entrepreneurs and business owners. The patterns have become monotonous!
Humans always want a new piece of content. And, that’s very generic. How can anyone digest the same thing every day? Okay!
Can you go through the same newspaper every day? Or, having the same meal box for a month even?
We can’t even think of that! Aww! That will be ridiculous!
So, what are the options then?
Let’s have a look at some amazing facts and data.
Since the inception of Instagram reels, they have turned wonders to their side.
Instagram App Downloads increased by 11.4% in India
From July 12, 2020, to August 16, 2020, Instagram downloads increased from 7 million downloads to 7.8 downloads after the launch, according to Apptopia.
Nike Averages 4.6 Million Views per Reel
To view:- https://www.instagram.com/tv/CWbihymMLaz/
During the pandemic, when every business was shut and closed, then videos played a very important role.
Have a look at this video,
The Big and small businesses are recognizing the authenticity of videos and today, Brands have realized that video has a significant role to play in the marketing strategy. Video, nowadays, has become the most shared form of content over cyberspace.
Videos, as a form of content in your marketing strategy, will be the best social media marketing tactic as it can provide you
- Better SEO
- More Engagement
- More Trust in audience
- Greater ROI
- Boost your sales and conversion!
- And many more.
Videos have become the necessity of your content marketing strategy.
All you need to focus on is preparing your content marketing strategy heavy loaded with videos. Here is how to create a perfect video marketing strategy for your business.
So summing it up!
*Social media platforms are the best place to find your customers.
*Videos are the best social media marketing tactic and can grow your business easy and fast.
*Create a fantastic, heavy load with videos, social media marketing strategy and interact with your target audience.
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