Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
12.12 or Double 12, A day popularly recognized as South East Asia’s version of Single’s Day & Black Friday.
You might be very wrong to think that after back-to-back shopping events in November, the shopping carnival is over. As a seller, you just had the main course, but dessert is still left to taste.
To those who are unaware, Double 12 is one of the biggest shopping festivals in the South Asian online shopping marketplace. It’s a time of the year in which smart planning and organization can lead to enormous benefits for a seller.
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From the perspective of an online seller, the 12.12 sale meaning is – an opportunity to set a firm foot in the eCommerce business. In order to benefit from this opportunity, it’s essential to learn how the 1212 sale became such a significant event for online shopping.
So, Lazada, along with a few other marketplaces like Zalora, launched an online shopping revolution in the year 2014. This event turned out to be a huge success, and since then, double 12 is celebrated annually as one of the biggest online shopping carnivals in the South Asian Online Market.
Seeing a huge success rate over the years, other marketplaces like Shopee, Asos, and Aliexpress came together to boost this revolution on a global scale.
Also Read: Sell Magento Products on Top Southeast Asian eCommerce Platforms
Over the years, customers have shown great interest in shopping at ‘double 12’ events. These are a few remarkable stats by Techinasia, from previous years’ 12.12 online shopping holiday event.
Customers are more likely to rush where sales and discounts are involved!!
So plan your sales accordingly.
After realizing the facts about sales on 12.12, now it’s time to move to what your audience is seeking to buy.
The most loved categories during the last season include:
12.12 (December 12) occurs just before Christmas week, so your Customers will be in desperate need of anything that reflects festivity. Since this is the last online sale of the year, your customers will prefer to do Christmas shopping now. It is that time of the year where nobody is willing to pull their hands from buying, so be prepared to sell accordingly.
Also Read: Complete Christmas Selling Guide with Trends and Predictions 2022
Analyze which age group of customers you are generally dealing with and then look for all the things they desire.
For example: If you are selling for children, you need to add trending toys like the hoverboard, electric scooter, lego or Hotwheels kit, etc. along with your products.
You can also add offers like ‘on the purchase of 3 products, one toy is free’. This is a very efficient customer attraction technique for these festive online shopping day events.
You must also keep in mind that, there’s going to be a huge demand for woollen clothing, decorative lightings, festive accessories.
Don’t forget the fact that your customers will be seeking gift shopping, so be ready to stock an ample amount of gift wrapping items because you are going to need it at this 12.12 event.
The top marketplaces to target for selling in 12.12 sale include:
You need to plan ahead because South Asian Marketplace giant, Lazada, had announced over 55 million deals in the brief period of 10 to 12 December.
On the other hand, Shopee had something else planned out, something big! They have announced ten days long 12.12 Birthday Sale carnival, from 26th November to 16th December, with each day specified for a category.
Here’s a complete Shopee 12.12 Birthday sale list :
Zalora and Asos are also not far behind as they are promising up to 50% discount on multiple categories, this 1212 sales.
Zalora has announced a twelve fever sale between 12-16 December.
It’s now totally up to you to choose the preferred online marketplace to sell. You need to be very sure of the product to select and on which date you plan to sell it.
Tip: You must opt for multichannel selling so that you don’t miss out on any action from this double’s day sales.
Giving more power to Magento Sellers, CedCommerce enables retailers to outreach their products’ in the SEA biggest market. Get the Shopee Magento 2 Integration from the Official Magento Marketplace.
To benefit from this golden opportunity, you need to come up with a planned selling campaign. The 10 steps below might help you sell better on 12.12 sales 2022:
In case you are already a seller in the South-East Asian online shopping market, then it’s good. Otherwise, you can start with your online venture today only.
No need to panic!!!
All you need to do is get in touch with A Marketplace Integration Agency, and they’ll guide you with API based marketplace integration. This will serve as a significant tool that will help you sync your store with any Southeast Asian marketplace.
You might be thinking that ’till the time I receive this integration, the 12.12 event will depart’. Well, let me assure you that the whole marketplace integration process will get completed in a few days, and you can start selling on marketplaces like Shopee, 11Street, and Lazada in no time.
So, I have just one simple question for You:
Are You Ready To Sell More in This 1212 Sale?