Top 5 B2B eCommerce platforms you definitely got to check out
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Forbes has already predicted that B2B eCommerce platforms are going to rise higher by the year 2020. Have you made up your mind to start an online B2B marketplace too? Hold the rush and check out the website of these top 5 B2B eCommerce platforms. These B2B ecommerce sites will inspire and guide you at the same time. They have been ranked according to their overall growth and are popular worldwide.
But, prior to the elaboration, we will give you a briefing about what is a B2B eCommerce platform.
When a commercial transaction occurs between 2 business entities, it’s known as Business to Business. both the bodies involved in the whole transaction are commercial and the decision is not made by an individual in this case. there is a whole unit of decision-makers that includes the stake owners, share-holders etc. as they all are affected by the decision that will be ultimately made.
An eCommerce Platform serving the same purpose is known as B2B eCommerce platform
Out of the top 5 B2B eCommerce platforms, Alibaba stands in the first position. Surpassing the online sales profit of Amazon, Walmart and eBay (combined) Alibaba has become the most admired company according to Fortune(link). Jack Ma and Peng Lei are the founders of Alibaba. This eCommerce business was initially planned to be a traditional brick and mortar company but came out to be a full-fledged B2B, B2C and C2C company as well.
Such a big company as Alibaba itself has a very sorted online selling system, hence let’s take a look at the website of Alibaba.
The website of Alibaba takes very little time to load. It is mobile and tablet compatible as well, making sure that the prospective clients don’t go for other options due to the inability to access over different platforms. A website like Alibaba needs to load really quick in order to not disappoint its customers.
The homepage of Alibaba is very clean, precise, attractive and sorted. The first look gives an impression of a B2C website.
But the most unique feature of the site is that you can check out the sub-categories within the search bar. It eliminates the need for opening a new tab for checking the subcategories under each category. You can directly select the subcategory to browse it. This property of the website makes it stand out.
With an overview of the most searched categories on the site, the homepage also focuses on other factors or elements that the prospective clients may frequently check.
The products are also categorised according to ‘Buyers’ and ‘Brand zones’
A call to action button for requesting quotes is also present that is promptly visible. It shortens the process for the client and they don’t have to search the whole website for generating quotes.
You don’t have to register for requesting quotes and with a single request, you can get several quotations. Other services are also clearly mentioned with all their benefits.
The site also gives you the option to choose suppliers region-wise which is hardly present in other B2B websites. You can count it in the unique features of the website of Alibaba.
In the end, all the other details about the company are mentioned. Alibaba gives the options of browsing the site in 15 different languages. This convenience is a psychological keypoint to turn up the trade.
At the end of the homepage, there is a section related to all kind of customer queries and services. The section also includes information about the company and other services as well.
A website with proper navigation reduces the bounce rate. The page navigation of Alibaba is well-sorted and categorised. To make the search easy, the product code is also mentioned in the navigation array.
The search bar of the website provides predictive searching that saves search time.
The product description is really elaborate and easy to understand. You can check the classification of the product in the description. The quality of images used for each and every product is very clear and sharp. The products have been shot from every possible angle. You can also zoom each image to get a detailed and closer look.
Another best feature is that the profile of the company is also mentioned. Just click on the “Company Profile” button and you can check the Basic Information, Trade Capacity, Supplier’s website and can also personally contact the supplier.
Having different payment options multiplies trade chances and that’s no news for Alibaba. They have provided several payment methods that are used almost in every part of the world. Options for offline orders and payments have been included as well.
But the most striking payment feature is “Pay Later.” It gives you the option to order instantly but pay later. This feature is very helpful when you don’t have the total amount at the time but will be able to pay within a certain time period.
Overall it’s hard to point out any drawback on the website of Alibaba. Still, there is room for some improvement. The facility of a currency conversion should be provided so that clients from other countries won’t have to calculate it externally each time.
The company that stands second in the list of top 5 B2B eCommerce platforms, is DHgate. This company has also been established in China. Founded by the current C.E.O. of the company Diane Wang, in 2004. Presently the revenue generation of DHgate is $511.2 K
Let’s take a look at the components of its website.
The website of DHgate takes minimal loading time on PC as well as cell phones and tablets. Which makes it an ideal surfing site for its prospective clients.
The homepage of DHgate is very attractive with very catchy and sharp images. It doesn’t look dull and boring.
The search bar provides rapid option-predictions Try to rephrase. This is the unique key point of the site.
The sub-categories are arranged precisely. You can directly select the product you want to check out instead of opening several tabs to see each sub-category.
There is a panel of new arrivals on the homepage displays all the new products that have been added. These can be the products of new vendors or new products added by old vendors.
A panel displaying all the latest offers and discounts has been added to the homepage as well. It is one of the key features of good eCommerce websites to display offers, deals, sale and discounts on the homepage to attract potential customers.
The end section of the homepage contains a brief description of the company and all the possible topics related to the client query.
The search bar and categories are promptly visible. The colour pallet for the site has been used wisely, to give it an up-to-date look.
The product description can definitely be much more elaborated. Not many specifications are given regarding any product. Though the quality of the image used is really clear and sharp. The pictures. You can move the cursor to hover around the picture and it zooms the specific parts the cursor is pointing at.
DHgate provides several options to pay from. But it doesn’t accept Paypal due to some reason. As well known Paypal is a widely used payment method around the world because it makes the transfer of money easy. Hence we can see it is another drawback.
The site provides the facility to check the payment in different currencies.
This feature is absent even on Alibaba’s website.
In an overall view, the website of DHgate looks all complete and appealing except for some minor missing elements.
Talking about the B2B eCommerce, India is also pacing up the growth. Indiamart is one of the leading B2B eCommerce platforms in the world and operates actively within and outside India as well. It was founded in the year 1999 by Dinesh and Brijesh Agrawal. The head office of the company stands in Noida. In our list of top 5 B2B eCommerce companies, Indiamart ranks 3rd. Let’s take a look at the website of this leading company.
The website of Indiamart takes very less loading time and doesn’t lag in speed. The website structure is mobile and tablet friendly as well.
The opening section of the homepage is quite descriptive and has the contact number of the company mentioned on the top-left side of the page. It also includes all the categories and there is a Call To Action button that prompts the prospective clients to register or to get quotes.
The best part about the website is that all the categories have specific panels to elaborate clearly their subcategories. The categories have a very wide range of subcategories and anyone can check them out instantly without the hassle of opening a new tab. You can even click on the images to know about the specific products.
Similar to Alibaba Indiamart also gives the options to select your suppliers according to the region convenient for you. If you register and post a query, you don’t even have to worry about searching for suppliers. They will contact you themselves regarding your product query.
At the end of the homepage, there is a section that allows you to see the buyers’ toolkit and suppliers toolkit that provides them with all the sections that might help them.
The navigation of the products is according to the categories and subcategories they are placed in, making it easy for the buyers to understand which product can be found in which category. And can simply jump back to the category or subcategory if they are not interested in that product but want to check out other products in that category.
The images used for product specifications are sharp and clear. By looking at the image you can tell what the product will be like. The specification though mentioned could have been more detailed. It could have helped the buyers to understand the product maintenance and related aspects in much more detail.
Since the suppliers directly contact you and you can negotiate with them about the price if necessary so there is no payment method mentioned on the site. This site is like a platform for the suppliers to get in contact with the buyers and vice-versa. You can also say that it’s a product listing site.
The website of Indiamart is a complete website except for the small issue that the product specification should be a bit more elaborate.
The next company that is on the list of top 5 B2B eCommerce platforms is-
Made In China
The company was founded in 1998 by John Shen and its headquarter is in Nanjing, China. It is one of the major contributors to Chinese eCommerce revenue generation. Here is an overview of the website of Made In China.
The site doesn’t take much time to load, which is a good point for any website. Plus the site is mobile and tablet friendly as well, so you don’t have to worry about smooth browsing if you are using either of these.
The homepage comes across as crisp and quirky. It gives a very appealing and fresh feel. It is also very detailed.
There is a prominent search bar at the very top of the page. There are options for buyers and suppliers to look at rephrase
One particular section on the homepage is dedicated to providing tailored solutions for the clients and suppliers.
Apart from showcasing all the trending items, there is a panel dedicated to all the other sections like contact, query and about the company.
Each and every section is classified to provide better navigation and a better idea to the person regarding the section he is checking out. The company, as well as the product code, is also mentioned in the navigation section. Anyone can directly jump to the company section to check out more products of the same company or they can check similar products from other companies without going all the way back to the homepage.
Two different types of description frames are set to describe each product.
The first description gives the full specification of the products that are clearly divided into small segments. The written description is pretty much satisfying and to the point. The images used in the first description are modest but clear and sharp, also you can move your cursor over the images to zoom in.
The second description uses generous sizes of images but the written specification is not very elaborate. That is appropriate because it would be repetitive if they described it.
Along with the product the details of the supplier are also provided. It is done to gain the trust of the buyers. They are more likely to be curious to know about their suppliers and their maximum supply capacity.
A panel to personally contact the supplier and ask them any kind of question regarding the products. It comes under the section of “ Customer Question And Answer.”
Just like Indiamart, this site is also a platform for the suppliers to list products. You can directly contact the supplier regarding any kind of query. “ Enquiry basket” is a feature added where you add products germane to inquiry and the supplier contacts you.
mostly offline payment methods are used except for PayPal in case of some products. These methods are as specified by the suppliers.
The last but not the least on the list of top 5 B2B eCommerce platforms is
Its headquarter is situated in Australia. Though it’s not a huge marketplace it still has almost 1,60,000 members. Let’s take a look at the website of this rapidly growing company.
The loading time of the site is minimal on PC as well as phones and tablets. The website structure is mobile friendly.
The look and feel of the homepage of the website are quite old-fashioned. The whole page is in front of your eyes. Every section has been placed in a very compact manner. But the overview shows that no important element has been left out which is a good thing.
You can literally see each section of the website by just giving it a look. This may be one of the most substantial elements of the website. The simplicity of the website prevents it from being an overkill.
The search bar sure takes a bit longer than usual to come up with all the possible options of products present on the website. Plus there are only a few search results. The box shows the total number of results present.
But the categories individually have many subcategories which in turn have several options.
You can interpret the navigation bar with ease. It also shows the total number of products found for a particular subcategory
Though the product description is done very neatly, yet many things are not mentioned. The product images used are clear and you can just click on them to zoom.
For some products, there is an additional description panel. If you are not able to find it just click the book icon.
This site mostly uses offline payment methods like Moneygram, Western Union etc. The prices of products are negotiable so they are not mentioned for most of the products. You can request a quotation by directly contacting the supplier.
After having a look at the websites of the top 5 B2B eCommerce companies, it is definitely clear that the working principles of all B2B businesses are different but they have full knowledge and hold on the field and that’s the reason why they are growing so rapidly.
Are you thinking of getting a website similar to any of the websites illustrated above? We are here to help you build your ideal B2B e-commerce website.
CedCommerce has been offering the necessary technical solutions specifically made for building one such platform. CedCommerce’s B2B extensions are ready-made and reasonably priced solutions for building a website like Alibaba or website like IndiaMart. A B2B eCommerce business website armed with these features is undoubtedly going to possess the best in class features.