Top 5 ways to master B2B Mobile Commerce
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B2B Mobile Commerce has revolutionized the way people purchase goods and services, ultimately evolving the buyer-seller relationship. Over the years, the B2B e-commerce business model has undergone tremendous changes.
It took smartphones just a decade to become one of the prime aspects of our lives. Statistics show that smartphone usage has rapidly grown to 4 billion people, contributing to 48% of web page views.
From binge-watching OTT platforms to shopping on Amazon, we seem to can’t get enough of mobile phones. Woah, can we imagine our day without scrolling through the phone?
M-commerce has already gained all the hype. And has deeply impacted the way customers and businesses browse for products and services.
As a result, B2B Mobile Commerce is set to enhance the omnichannel commerce experience – Endowing customers with the freedom to choose their preferred platform and mode of shopping.
A change in customer behavior leads to a change in demand, which ends up transforming the whole market. This cycle keeps going. To thrive in such an ever-changing marketplace, predicting and working up to consumer expectations is the only way you can win over.
Switching your B2B e-commerce business model to a mobile-friendly option is one effective way to help sellers connect with their customers across various niches.
As we move closer towards technological disruption, smartphones have become a household device.
Fact Check: There are more than 5.2 billion mobile users today. A whopping 5.2 billion!
At such times, the growth of your B2B platform depends on the mobile commerce offerings.
Importance of B2B Mobile Commerce
A study by Google even proved the latter. No kidding but mobile is the key driver of 40% revenue for the giant B2B businesses. Mobile commerce for B2B business is the new trend that decides the growth and success of a business in the e-commerce world.
So, the focal point of this far-fetched conversation is to identify where your business stands when it comes to B2B Mobile Commerce?
Also Read: How to create a successful B2B marketplace website?
Read on to unlock your way to all your doubts and confusions regarding mobile commerce for B2B.
In case, you’re starting fresh into the B2B world as a newbie, just click below to begin your B2B journey!
A mobile-first approach: Why B2B Mobile Commerce Is Important?
There’s a new buyer in the world of B2B e-commerce. And as a business, it’s a new opportunity for you to uncover.
Yes, we are talking about the wittiest generation, Gen Z. The kind of buyers that spends around 4 hours 15 mins on their mobile phones and are typically younger (under 35). Now what’s even more important is that 98% own a smartphone. While 78% of them take mobile phones as their crucial and most preferred device for online access.
Millennials are also right behind them with 74% claiming smartphones as their go-to device for web browsing. Obviously, you can’t and you won’t want to lose this potential audience for your business. And that is why your B2B business needs to invest in multiple channels. In short, navigate its way through the small screen by having a B2B e-commerce mobile app.
Your transactional B2B e-commerce business model won’t work wonders unless you have a mobile-first presence.
Also Read: Features for B2B Marketplace
Just so you know, the attention span of a human is gradually becoming equal to an eye blink. It takes just 1/20th of a second for a user to lose interest in your website. That’s obvious; why would anyone want to read something that’s uninteresting?
So, it’s your call to make your B2B e-commerce business model more engaging, interactive, and effective on. With unlimited access to unending information at your fingertips, there’s no way that a customer will ever pay attention to a website that takes forever to load.
That means, 7+ seconds of loading time = Danger & Vulnerability of being ghosted by a customer!
Having B2B mobile commerce can solve all these problems real quick. So, here are some fresh and super effective tips to ace B2B Mobile Commerce:
Also Read: Why B2B Startups fail?
Ace The B2B M-commerce With Responsiveness
Easy to use B2B e-commerce apps and quick responsiveness has created a buzz in the e-commerce industry. And at this point, your customers are expecting the best in class and seamless mobile experience from your business.
Use a captivating layout and responsive design in your B2B e-commerce apps. It must focus on complete personalization based on user browsing history, and product queries can help you win over your customers.
Here’s a quick guide if you want to explore more about B2B eCommerce, its benefits, challenges and how to overcome them, and more.
One more benefit from mobile optimization is to take into account the location of the customer because it can play a major role in understanding the customer outlook. For instance, someone browsing on mobile while being quarantined at home vs someone browsing nearer to your showroom may be served with different experiences in context to their location and preference. This kind of personalization can result in a successful B2B m-commerce experience.
Also Read: Optimizing B2B Experience During COVID-19
Must-Have Features of a B2B eCommerce mobile app
1. User Experience Is The Key
You’ve innovative products and services on your B2B e-commerce business model with a polite and problem-solving approach to the customers. Still, things aren’t working out? You’re not alone in this.
Here’s the solution: You need to start working on your B2B e-commerce strategy to deliver nothing less than a user-centric experience.
Want your customers to stick around and keep coming back? Go give them an experience that they can’t have anywhere else.
How will you do that?
Let us help.
One way to do the same is by changing your perspective and sliding into the customer’s POV and figure out how you would like your shopping experience to be? What features will help you shop and browse conveniently? What assistance do you require to navigate your way to what you need?
Finding answers to these questions is one constructive approach to serve your customers better. But since we’re here to help, while you find answers to the above questions, implement the steps given below:
- Construct a database using customer information like name, age, number, address, behavior, interests, etc. after they made a purchase.
- On your B2B website, personalize suggestions to resell and cross-sell products. Guide your customers by including relevant blogs and video links and this will also help in maintaining constant communication with the customer.
- Creative and eye-catching push notifications can also enhance customer engagement. These notifications must pop up especially when the customer is browsing your B2B website.
In the long run, following the above steps will create a memorable user experience.
Also Read: FAQs About Your B2B Marketplace
2. Simple & Easy
Let’s get this straight: A simplified ordering process can always help your business retain its existing customers. Here are few steps to do the same: 
Source: Smart Insights
- Arm your B2B e-commerce app and website with self-service customer empowerment options including shipment tracking and ordering products hassle-free.
- Another good option is providing your customer with the facility to browse extensive product catalogs and their order purchase history.
3. Go-to App
Most of the B2B customers want a simple and transparent shopping process that requires bare minimum efforts from their end. If your B2B store can fulfill the demand and deliver a valuable experience within a few clicks on the mobile, you can surely attract new customers and retain the existing ones.
Source: Clutch
Here’s a quick look at how B2B e-commerce mobile apps can make things in favor of your online store:
- A B2B e-commerce mobile app can be the magic wand that you must have been looking for to reduce cart abandonment rates. Since the app can optimize checkouts, it’ll be able to save a lot of time for the customers that are generally spent in filling out long & complex forms.
- Apps are a great source to boost customer loyalty and recall value of the B2B business.
- Mobile apps come with a set of advanced multiple features at a lower cost. B2B eCommerce mobile app optimizes and improves the m-commerce purchase experience wholly.
- With the help of a B2B eCommerce mobile app, you can offer features like saved purchase info, push notifications, post payments, and barcode scanners with in-stock products that can increase the relevancy in the efficiency of your online store.
Source: Smart Insights
In case, a native app is not able to stand up to the expectations that you want to deliver on your store, you can also switch to PWAs (progressive web apps). PWAs are one of the topmost B2B eCommerce trends and have become popular due to their low data consumption, reasonable price, and the fact that it requires no constant updates.
These apps also boost the SEO of your business. Anyway, whether you choose a native mobile app or a PWA, it must serve the purpose of delivering the best in the class mobile experience.
Also Read: B2B eCommerce in India – Scope & Opportunities
4. Mobile Payments
According to research, those e-commerce retailers with a complicated check-out process lost approx $236 billion a year in sales. To avoid cart abandonment, the best way is to provide a convenient and simplified mobile checkout and payment facility on your B2B e-commerce app.
As we approach the era of technological disruption, both technology and digital automation advancements have to change the way businesses operate.
Today’s smart consumers expect a quick and easy shopping experience that needs minimal human effort. Using the right payment services provided by Magento to enable a fast check-out process on your B2B e-commerce store is one great way to promote seamless and lenient shopping experiences.
5. Personalization
Moving forward, understanding your customers as per their preferences will help you build a strong customer-seller relationship and will simplify the buying process too.
From a B2B perspective, a personalized customer experience can elevate conversion rates, brand value, and average order value.
Source: Bloomreach
So, with the help of a seamless personalized B2B m-commerce experience, you can provide your customers the services they are exactly looking for as well as showing content based on their buyer personas.
Furthermore, giving customers the freedom of choosing their preferred mobile payment method during check out can be a booster and will also increase the chance of them returning.
It’s time to go for a mobile-first approach
Over the years, mobiles have become an integral part of our lives and have affected it o, including how do shopping. To stand out in today’s competitive eCommerce world, B2B marketers should focus on building a smart platform that supports and enhances the mobile strategy and thereby, provide an unforgettable user experience. So now, it’s your call to pick up your smartphone and look up ways you can make that device work in favor of you!
For assistance, we’ve always got your back. We, at CedCommerce, are a team of professionals who know what it takes to leverage the endless opportunities in the B2B world. We even provide smart and innovative marketplace solutions and integrations to make things easy and smooth.
Do you want to know more about how we can help you with your business? Connect with us today!
