Selling on Wish Marketplace from Shopify with CedCommerce
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With an outreach of 300 million people across Europe and North America and motto Zero Effort, Zero Risk, Wish.com has carved out its unique identity in m-commerce. In fact, in 2014 wish was awarded the best shopping app. Also selling on Wish marketplace becomes easier with no upfront Wish seller fee, as it only charges from the sellers once the product listed is sold.
The apps core functionality lies in customers adding their favorite products to their wishlist. The app then tracks users actions and purchase behavior to curate listing for their future visits, making Wish.com shopping an unforgettable experience.
Also, Wish has Four other specialized Category apps:
- Mama (Family Products Oriented)
- Cute (Beauty Products Oriented)
- Home (Home & Decor Oriented)
- Geek (Consumer Electronics focused)
Since customers themselves provide insights into their likes and dislikes, it becomes fairly easy for sellers, selling on wish marketplace to target their ideal customers. Burgeoning 100,000 sellers community is the testimony of the app’s popularity. Moreover, a February survey published on Statista, ranks wish the 9th (12.6%) most used shopping app for mobile lifestyle and shopping apps category usage.
Product Categories to consider when selling on Wish Marketplace:
Wish.com has a wide range of product assortments. Almost, all types of buyer persona and demographics converge on this mobile app to make purchases and life easier for Wish merchants.
Bonus: The average customer orders 16 times/year on Wish.com
- Home Decor
- Parts & Accessories
- Baby & Kids
- Personal Care
Wish Marketplace Item Requirement:
Like every other marketplace, Wish has its own guidelines for the items going to be listed on its platform which which every merchant aspiring for selling on wish marketplace needs to adhere to. This helps you in how to sell things on Wish and are listed as follows.
Bonus: Wish.com doesn’t require UPC
- Main Image URL
- Product Name
- Parent Unique Id*
- Unique ID/SKU
To read each point detail, refer here
- The Sellers should be Authorized Brand sellers as wish needs trademark, license and manufacturer invoice etc to when you apply to sell on Wish.
- Sellers should not sell used and refurbished products on Wish, making Wish.com shopping experience more authentic.
- Also, since wish is low priced product website, selling high-end items is never a good idea, in case you were wondering what to sell on Wish.
- The sellers must have an existing Shopify Store and Wish Seller Panel.
Bonus: Getting Wish Marketplace Merchant Panel is easiest
Benefits of Wish Marketplace Integration App by CedCommerce:
No Category Mapping:
The biggest relief to merchants selling on wish comes in the form of them having not to do category mapping. The sellers, on other marketplaces, are required to map their store product category with the most relevant marketplace at the time of product listing during the onboarding process. It is a cumbersome task in itself as they can have thousands of SKUs and mapping each of them manually takes a toll on sellers. However, at Wish.com no category mapping is required. It’s the advantage offered by Wish marketplace, to make selling simpler for Wish merchants.
Bonus: Wish.com uses tags to map products to their category.
No SKU mismatch:
The Sellers using the previous app (which has been depreciated) reported of the addition of some random number with the SKU provided, so it created the problem from them at time order receiving as it didn’t match with SKU at their Shopify store. However, this app takes care of this problem with active wish merchant support.
Get Custom Features With Dedicated Support:
Now sellers have the ability to use various custom features through which they can make their selling more easy and effective. Threshold Inventory, Shipping Management, Custom Price and many more.
How the Brand Owner Partner Program works :
- Submit takedown request
Partners can submit take-down requests for product listings that infringe their intellectual property rights.
- Request review
Wish promptly reviews all requests of its partners.
- Counterfeit listings removal
Counterfeit product listings are quickly removed from Wish.
Advantages of selling with CedCommerce:
Since the inception of its Jet Integration in September 2015, CedCommerce has developed marketplace listing, inventory & management software for 50+ marketplaces. Retail behemoths such as Walmart, Sear, Best buy have made CedCommerce their official channel integration partner for enabling 3P sellers onboard their e-commerce platform.
All of the sellers are aligned with a dedicated account manager who coaches them about the Wish marketplace dynamics, guidelines, product walkthrough so sellers are familiar with best practices.
Also, the account manager audits the listing and informs about the possible shortcomings of choking the sales on Marketplaces. The account manager assists sellers in making their listings SEO compatible
The Online Sellers are provided round the clock support. Sellers can reach account manager through multiple communication channels – instant chat, Skype, email and on-call support.
3000+ sellers use CedCommerce marketplace listing integration across different e-commerce frameworks to sell on 50+ marketplaces.
Some important links:
Product Boost Tutorial Video –>
Accepted Colors and Sizes –> https://merchant.wish.com/documentation/colors
Listing of shipping Carriers –> https://merchant.wish.com/documentation/shippingproviders
List Of Shipping Countries And Regions –> https://merchant.wish.com/documentation/countries_regions
Terms Of Service –> https://merchant.wish.com/terms-of-service
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