List of Facebook Marketplace challenges & how to overcome them?
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Analyzing the problem before leaping to a solution is a critical factor of a successful seller. For a merchant selling their Shopify products on Facebook channel directly, sometimes, making this shift and managing the operations can be a daunting task that may result in a wastage of your crucial time and energy. So, explore further to understand the major Facebook Marketplace challenges and its ultimate solution to all your selling problems across Facebook surfaces.
Challenges on Facebook Marketplace faced by sellers
Facebook Marketplace paves a path for sellers to sell on a wider platform, establish connections and boost their social commerce. Still, as a seller, there are times when you can encounter some issues during onboarding, product upload, account setup, etc.
Here are some of the challenges on Facebook Marketplace that you might encounter and the possible solution through which you can sell hassle-free across Facebook channels.
Are Facebook Shops and Facebook Marketplaces the same? Which is a better platform to sell?
Facebook Marketplace and Facebook Shops are two different concepts. The difference between the two lies in their functioning.
Facebook Shops is a shop within the Facebook platform that allows Facebook business page owners to convert their page into a shop and start selling products directly to their customers. It helps in building your brand’s identity.
Facebook Marketplace is a platform where different sellers and buyers can sell and buy products locally. Anyone can view a listing from Marketplace, Newsfeed, Facebook searches, Facebook groups, and Facebook shops. Additionally, you can also filter out the products based on your location, category, or price. Meanwhile, you can buy a product by sending the seller a direct message or instantly checkout from Facebook Marketplace.
Which is a better platform to sell?
If you are an entrepreneur wanting to surface your products locally or to a wider audience base. In that case, Facebook Marketplace is a preferable option for you as you can find a considerable number of buyers with no extra cost.
While, if you are a merchant owning a business and prefer to increase your brand presence, then you can create your Facebook Shop through your business page and sell your products through Facebook Shops and display the same on Facebook Marketplace. You can also display the same products from your Shop across the Facebook channel.
How to sell on Facebook Marketplace with an offsite page?
Having an offsite page means you have a Facebook Shop that enables a buyer to either “Send seller a message” or “Visit a website.” Through the offsite page, you can simply showcase your products to your potential buyers and redirect them to your website for purchase. With that said, if you want to provide checkout, you can convert your Facebook Page Shop to Facebook Shop.
The checkout option is currently available for US merchants.
From 19th May 2020, a small number of businesses that use Page shops on Facebook were transitioned to Facebook Shops. You can convert your offsite page into an onsite page by integrating with Facebook Commerce Manager. You can simply connect your existing offsite page with the Commerce Manager and create a new product catalog for you or use the existing one.
Issues with the orders and products
While selling on Facebook Marketplace, you might face problems in managing products and orders across both platforms. So, here are the major issues that happen during the proceedings and its solutions.
Product visibility across Facebook surfaces
Sometimes, you can face an issue where your Shopify products are visible on the app, but the same products are unavailable across Facebook surfaces. This type of problem arises when your product is still in the verification phase. Before making a product live, it is verified by Facebook.
If your product is in any of the verification stages, the notification will appear as “activation in progress” in the Commerce Manager. As soon as you get the approval, your product is visible on your Facebook Shop.
Why is the order skipped?
When you create your products directly across Facebook surfaces without synchronizing your products with Facebook & Instagram Shopping app. Then your order is skipped from the app even after being placed across Facebook surfaces because no prior information of the products is present in the app.
Map your Facebook Marketplace products with Shopify products on which the order has been placed with the help of the app. To map the order:
- Click on the “View” option.
- Go to the “Map” button to map the products.
- After mapping, your product will be automatically acknowledged from the app. You can manage your orders from a centralized dashboard.
Can you delete products from your Shopify store to Facebook Marketplace?
Collaborating with Facebook partners makes it easy for you to start selling across the Facebook channel. With said that, the partner’s solution like Facebook & Instagram Shopping makes it effortless for you to manage your business across Facebook surfaces. You can now benefit yourself with the feature of automatic inventory synchronization. Through this feature, you can automatically create and delete your Shopify products from Marketplace once deleted from the Shopify store.
Selling criteria for dropshippers and affiliate marketers across Facebook surfaces
Facebook offers ample opportunities to you to grow your business across the platform. With that said, if you are a dropshipper, an affiliate marketer, or a seller selling “products on-demand” products, you have to fulfill certain conditions:
- Mention your delivery option, return policy, and customer service emails.
- You need to ship the products within three days from the time the order has been placed.
- You need to have physical products to display in your store.
While setting up your Shop and Commerce Manager, you can come across a “Pending Payment” stage where your payment remains awaiting.
This situation arises while registering your shop through Commerce Manager, you have not fulfilled its requirements and haven’t enlisted the essential documents to the Commerce Manager.
To solve the issue with the payment, you need to fill in the following details:
- A federal tax identification number matching your name and a state tax registration number for every state where you do your business.
- Your bank account details for the successful payment procedure.
- Your physical business address and email address Mention about your business and the category that best describes your business. A business representative name, SSN, and DOB.
How can you excel the Facebook Marketplace issues
You can sell on Facebook Marketplace by establishing your Shop via Facebook or with Facebook partners. By setting up your Shop through partners eases your workload, and you have to manage your products easily across both platforms.
The Facebook & Instagram Shopping helps you set up your business across the Facebook channel, run ads, and get insights into your products in absolutely no time. Besides, you can leverage checkout on Facebook, sell across Facebook surfaces effortlessly. Also, you can reduce your workload by leveraging the features of central order management, bulk uploading of products, handling errors, and much more.
Additional tips for selling on Facebook surfaces
Facebook is primarily a social media platform. With the introduction of Marketplace, Shops, and Instagram Shopping; it has stepped into the field of eCommerce allowing merchants and brands to develop personalized connections with the customers.
When you start selling across Facebook surfaces, there are certain tips you should follow to yield better results.
Optimize your product listing
You can optimize your product listing with Facebook listing partners. Through listing optimization, you can upgrade your Facebook Shop by improving product visibility, click-through rate, and you can generate maximum sales.
To rank your products high across the Facebook channel, it must have the searched keyword and well-structured content. Add the relevant keywords and optimize your product description, alt tags of the products, pages, product images, and product titles.
Setting the right shop policy
While selling across the Facebook channel, as a seller, you have to comply with all the Commerce Manager policy. Before shipping, you have to review your customer’s details and orders. Also, see the type of delivery service you are offering.
While setting up your account on Commerce Manager, you need to set your return and payment policy for the products. The return policy of products is set as default for 30 days from the time the order has been delivered. In contrast, you can change this default setting from Commerce Manager for the products and set payout details to run your Facebook Shop.
Note: Mark all your orders shipped within three working days. If not marked shipped within 30 days, the order gets cancelled.
Shop tracking and promotion
Facebook offers you a variety of tools and services to help you track your shop performance and check your product visibility. You can leverage the features of Facebook analytics, Facebook insight, Social Media Marketing through Facebook listing partners.
Facebook analytics is a powerful tool that lets you track the user’s interaction on your Facebook Shop and helps you to understand your Shop performance and increase your brand reach. It also provides you with a funnel for your Facebook ads.
- Heatmap setup: A heat map is data analysis software that helps you analyze your Shop performance in the form of colours. In case you want to know which post of your Facebook Shop gets the maximum user engagement; heat map displays you the result in a visual way which makes it easy to understand and helps you make a decision.
- Facebook ads: After analyzing the performance of your shop through Facebook analytics tools, you can boost your product sales through Facebook Ads. The ads are of three categories:
- At the initial stage, Facebook ads are created for brand awareness.
- Next, the Facebook ads are created for customers who haven’t checked out on Facebook.
- The final stage of the ads is for the look-alike audience. Here, the ads are run down based on the products or the posts that have generated the maximum sales.
While selling across Facebook surfaces, there are times when you can face some of the challenges on Facebook Marketplace; don’t panic. We have enlisted some set of issues along with the solution to ease your selling process across the platform.
You can resolve some of these issues listed above by contacting Facebook. However, you can also contact listing partners who will help you with hassle-free selling along with the steps from account set-up to the onboarding process; thus reducing the chance of any further issues. In case you are stuck somewhere, you can drop down your comments below. Our experts will get in touch with you.