How to Attract Early BFCM Shoppers: Holiday Content & SEO Guide for Sellers
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
As a seller, you always need to find new ways to continue to grow. The online landscape is constantly evolving. For empowering businesses and enhancing buyers’ experience; Facebook expanded its Live Shopping Feature, with a promotional event scheduled from this Friday, May 28th, 2021, through July 16th, 2021; Facebook introduced the weekly shopping event “ Facebook Live Shopping Fridays” with 8 giant beauty and apparel brands.
There are thousands of merchants selling a gazillion products. And it’s challenging to stand out and provide a personalized shopping experience to shoppers. But, Live shopping for sellers is now the de facto standard in offering online shoppers this experience through engaging with them in real-time.
Commencing from May 28th, beauty, and apparel brands will be able to engage with shoppers by answering their queries, sharing tips and demos, with Live demonstrations of featured products during the Facebook Live Shopping Fridays. It’s an opportunity for businesses across the Facebook surfaces to start selling Live, in the same manner, using Facebook Live shopping feature. Meanwhile, brands can build relationships with shoppers, offer engaging content and simplify the purchase process through the checkout with “Shops.”
Shoppers can join Facebook Live Shopping Fridays on the respective brand’s Facebook Page or visit the Shop tab or bookmark on their mobile.
Facebook introduced Live shopping in August 2020; which allows businesses to sell their products Live in real-time while interacting with shoppers. In Facebook Live shopping feature, businesses can tag products from their Facebook Shop or catalog before going live. Once people tap onto any of them, the tagged products will be shown at the bottom of the Live video; from where shoppers can easily view products, add in their carts and make a purchase.
Facebook Live shopping can be used by businesses to reach shoppers worldwide with just a tap. Facebook Live shopping is emerging as the best channel to sell products and directly interact with the audience to acquire potential customers. You can explain about your products while interacting better than writing product descriptions, right? Live shopping allows you to demonstrate more information about your products, answer questions, and clear doubts.
Businesses having Facebook Page have three options from where they can feature their products by going Live;
If you haven’t created a Facebook Page yet, you can still go Live from your profile and feature previously created listings, new products, and links.
Facebook Live shopping aims to turn viewers into buyers. A viewer watching a live sale on Facebook can directly purchase the products featured without leaving the platform. By going Live, sellers have the opportunity to display their product in real-time, answer questions, build relationships with customers, and encourage viewers to make a purchase; by creating confidence in the buyers regarding size, fit, quality, and authenticity. Through Facebook Live shopping Fridays, Facebook encourages merchants to start strategizing and give this feature a try.
The tedious, manual process of collecting information about interested people from the comment section has now become seamless because of innovations in social spaces like Facebook’s Live shopping feature. However, to help businesses sell with Facebook Live streams effortlessly, making the entire process smooth, right from the beginning with powerful/robust integration solutions, CedCommerce, being a Facebook partner, is happy to assist you.
Leverage the features of Facebook Surfaces with Facebook & Instagram Shopping app, which eases your workload and assists you right from the account setup to the end-to-end onboarding process. It’s delightful to witness small and medium businesses growing in different horizons using the innovations being made in social commerce. Get in touch with us to make the most out of this opportunity.
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
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Nice content juhi. Keep it up. All the best.
Thank you Vineet! Do checkout other blogs around Facebook & Instagram on our site.
Simple and informative. Great stuff, Juhi.?
Hey Biswadeep,
Thank you so much for going through the blog.
Keep coming back for more new reads.
Thats awesome!! Congrats upon publising.
Hey Ritu,
Thank you so much.
Keep reading more.
It was a great read about Live shopping, I appreciate your insights.
Hi Andy,
Thanks so much for your comment.
Keep coming back for more fresh eCommerce content and for Facebook-related updates.
Be Safe,
Have a nice day!
Warm Regards,
Team CedCommerce
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