guide to create facebook shop
Seller’s Step By Step Guide To Create Facebook Shop

Seller’s Step By Step Guide To Create Facebook Shop

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Facebook has not just become a favorite social platform for people but has gone beyond it, becoming the best eCommerce platform for many potential sellers. Creating a Facebook shop to sell on Facebook is the finest and best way of utilizing the platform for eCommerce purposes. Despite this easy selling procedure of selling on Facebook, many sellers do not know how to create a Facebook shop for their Facebook account.

This blog focuses exactly on serving this purpose to guide you step by step to creating a robust Facebook shop. Let’s get started-

Why sell on Facebook in 2020?

Facebook is one of the most widely used social media platform. It has at least 2 billion monthly users which is actually a huge number of the customer base for any online businessman. Facebook has empowered the term ‘Social Commerce’ just like Instagram that has revolutionized social commerce with Instagram Checkout.

It offers various platforms for social commerce –

  1. Facebook Page to sell via your business account
  2. Marketplace by Facebook or Facebook Marketplace
  3. A social shopping platform Facebook Shop
  4. Facebook Store to list your store products on FB

Based on different business needs and requirements, sellers can use any of the above Facebook platforms.

Here, we will be covering only Facebook Shop, which is a robust medium for attracting prospective customers who wish to shop online.

What is Facebook Shop?

It is an eCommerce platform that enables sellers to list products on Facebook under the shop category. Facebook offers add to cart button to the users and as soon as the user clicks on the button he is redirected to your dedicated business website and directly checkout from there.

Benefits of Facebook Shop Business Page

benefits of facebook shop business page

So you already know the extensive user base of Facebook, but you might not know the hidden and complimentary benefits of making a business page and listing your product on Facebook exposed to millions of users who could spare time to pay heed to what you have to offer.

Learn how to Drive More Customers On Your Facebook Shop Through Facebook Business Page

Following are the major benefits of building a business page and selling on Facebook –

Inexpensive Marketing Tool

Business page costs absolutely no amount unless you run ads and inorganic methods of page promotion. A business page can be organically promoted among users and even a few shares have the potential to attract a good number of users interested in your products.

Designing a business page and making it more professional can be an added advantage.

Huge Audience

Facebook has 2 billion monthly users and even 10% of such a huge number can easily bombard your store with an ample amount of stores and monetary value.

You should just know how to spread awareness about your business and convince them to purchase your products. If you manage to do this, rest assured, you have a bright future ahead.

Reach the Targeted Audience

Unlike other media platforms like newspapers, magazines, radio, and TV, you can easily hit your target audience and catch their attention online. You can work on your ads to target only a particular niche within a limited area from where you can make deliveries to your customers.

Automated Facebook Analytics

Only marketers can understand how difficult it is to bring out the analytics and compiling data for building business strategies. Facebook offers a simple and easy to understand analytical report. These are so accurate and well-represented that you can easily figure out the performance of your ads. What all you get to see are –

  1. No. of page likes
  2. No. page engagements and comparative analysis
  3. Reach of your posts and page
  4. Post Performance
automated facebook analytics

Source: Post Planner

Establishing Brand Authority 

Social media is also an unprecedented platform for establishing brand awareness and thus building a loyal customer and follower base.

The more active you are, the more your viewers will understand your profoundness in your business. This will generate a trust factor in them. With a social media platform, you have opportunities to create your loyal customer base.

Steps to Create a Facebook Shop

Step 1 – Create a Facebook Business Page

The journey for a successful Facebook shop starts from creating a business page. Visit Facebook.com and click on Create A Page option. After clicking on it, icons with business types will open and you will have to choose from –

create a facebook buisness page

After choosing a business type, a box will appear with some information regarding the name and address of your business.

Thereafter follow – Add Pictures>Add a short description>Create username>Complete About section>Create a post>Start engaging. 

Step 2 – Create A Shop Tab On Your Business Page

After living your business page, create a Shop option by going on the edit option of your page. Add tab against the Shop option i.e Edit page>Add a tab>Shop (click on the add a tab option).

create a shop tab

After this follow the further procedures:

Agree to Merchant Terms and Policies>select checkout method>choose the currency (the shop gets created herein).

Remember! Carefully select checkout method and currency as changing them will mean deleting your shop and recreating your Facebook shop all over again. 

Fill the necessary details: After creating a Facebook shop on your business page, fill the necessary details like description, categories, goods, and services. Write a good description so that any user visiting your page should know does it actually deals in.

Step 3 – Add Products To Your Shop

After creating the necessary shop details, start adding products by clicking on Add product Option.

add products to shop

Adding items to your products can end up in two ways-

  1. Message to buy 
  2. Checkout on another website

checkout method

Let’s see each one of them –

Message to buy 

If you choose the message to buy on your check out option then you can add products and fill the details like-

  1. Photo
  2. Attributes
  3. Product description
  4. Product price

It will look something like this –

message to buy

Once done and saved with all the necessary details, automatically the option of Message to Buy option will appear and will look something like this –

message on checkout

Checkout on another website

The same procedure is followed but the only difference is that you can paste the URL of your website in the option given below. It will look like this –

checkout on another website

Step 4 – Choose best Integrator/Tech-solution for Automation

This is a very crucial step for many established sellers, as uploading products in bulk is a very hectic and time-consuming task.

An automated software also allows you to synchronize price, orders, and stock from your e-store to the Facebook shop.

How can CedCommerce help?

CedCommerce is a global leading tech-solution company that provides tech-solutions for multiple frameworks across multiple marketplaces. Facebook shop integration allows automated features of –

  1. Easy Product listing in bulk on the Facebook page.
  2. Automatic Synchronization of Inventory in a specific period of time.
  3. Changes made in product details on Magento 2 store get reflected on the Facebook page.
  4. You can select the category of the products accordingly.
  5. Redirected the users to your Magento 2 store at the time of the checkout process.

An automated system can reduce a huge amount of manual work and fasten up your process with complete data and you will only have to look after your marketing areas for better user absorption.

Step 5 – Market Your Products

Share Your Page Among your Friends – Once you are done with your product upload and living products through the Facebook shop, it’s time for marketing. Promote your product page among your friend circle or group and ask them to like and share your page.

Be active and prompt – Be active and prompt in your postings and engagement with people. This builds your image of a serious businessman and builds trust among people.

Call To Action- There can be many reasons for people visiting your page. Give them CTA to perform some activities. For example Book Now, Shop now, Send, message, etc.

Pinned Post- Let your users or page visitors never miss your most important posts or products or sales opportunities.

Run Ads- You can run Facebook ads and increase your visibility among your target audience. Based upon the Facebook analytics as discussed above you can create your own product and promotional strategies.

Get Back linked and Verified – Backlinking strengthens your web domain and Facebook verification badge helps to build the credibility of your brand and people feel confident to buy products from you.

Conclusion

eCommerce is revolutionizing in its dimensions and so are social media websites. Creating a Facebook shop is more than simple, just connect your Shopify stores with the marketplace connector and bring your products among the wider audience base and all of this at absolutely no cost.  Thus go ahead and pave your way towards successful social commerce.

Note – The images have been taken from Post Planner and Promo Republic websites.

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