How to Connect Facebook Page with Instagram
A Quick Set-up Guide to Connect Facebook Page to Instagram Shopping

A Quick Set-up Guide to Connect Facebook Page to Instagram Shopping


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Need to connect your Facebook Page With Instagram Shopping? Well, you are in the right place.

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses. One of the recent updates of the Facebook Business Extension makes it possible for brands to manage everything in one place. Right from the cross-selling opportunity to connecting with like-minded audiences, Instagram Shopping has it all.

While getting onboard to Instagram Shopping, the basic requirement required to be eligible for Instagram Shopping is having a Facebook business Page. Explore further to understand everything that will help you to leverage the potential of new social networks.

Everything about creating a Facebook business page?

The first step to sell on Instagram Shopping is to have a Facebook business page. If you are already selling across Facebook surfaces, you can easily connect your Facebook page with Instagram Shopping through the Facebook Business Partners. Or you can create a new Facebook page.

Requirements of a Facebook business page

To create a Facebook business page, you need to adhere to the following requirements:

Note: The admin of the page can manage the page role and permission.

How to create a Facebook business page?

To create a Facebook business page, you must follow the set-up procedure as per the given steps:

  • Login to Facebook and sign up for the Facebook page.
  • Click on ‘Create Facebook Page.’
  • Select the ‘Category’ of the Facebook Page. For example, choose ‘Business’ to set up your Facebook page for the business category.
  • Click on ‘Get Started.’
  • Choose a username, mention your website URL.
  • Add your business details like your address, phone number. The character limit is 255 characters.
  • After setting up your Facebook page profile, Go to your profile and click on ‘Add a Button’ to add a CTA to your profile.
  • Click on ‘Next’ and ‘Finish’ to set up your Facebook business page.

You can also view details such as the total number of visitors and page engagements through the ‘Page Insights.’

How to set up a Facebook Page template?

If you want to sell on Instagram Shopping, you must ensure to have a ‘Shopping Template’ on your Facebook business page. For this:

  • Go to your ‘News Feed,’ click ‘Pages’ on the left.
  • Go to your Page and click ‘Setting.’
  • Click ‘Templates and Tabs.’
  • Under ‘Template,’ Choose the template as ‘Shopping.’
  • Review the changes on your Facebook Page and click ‘Apply.’
  • In case you have selected a different template, you can click on ‘Edit’ under the Template and switch it to ‘Shopping.’

Shopping on Instagram enables you to tell your brand story and highlight products seamlessly, so people can easily shop in the moment of discovery. Businesses like you can use real-time and pre-made content to create an interactive, visual shopping experience for your customers. Make sure you connect your Facebook Page with Instagram Shopping.

How can you convert the Instagram account to a business account?

After setting up your Facebook Page Template; you need to convert your Instagram personal account to a business profile. This is because, through an Instagram business account; you can provide more information to your audience about your products and services. However, to set up your Instagram business profile, you need to follow specific steps.

  • Download Instagram App: Download the latest version of your Instagram app.
  • Signing up: Create your Instagram account with your mobile number, email address. You can also login using your Facebook account.
  • Setting up your Instagram profile: Set up your Instagram profile with the username, profile images, etc. Your Instagram account should be a reflection of your business.
  • Switch to Instagram Business profile: After setting up your Instagram profile, go to ‘Setting’ and scroll down to Switch to a Business account.
  • Start posting the content: After having an Instagram business account, you can start posting the content using relevant hashtags in your captions.
  • If you opt for checkout on Instagram, you need to either connect your Facebook page to your Instagram account and the Commerce Manager. Then, follow the next step to know more about it.

If you opt for checkout on Instagram, you need to either connect your Instagram account or Facebook business page with Commerce Manager. Then, follow the next step to know more about it.

The checkout on Instagram is currently available for US merchants and will be rolling out in more countries.

How to set up Commerce Manager?

With a Commerce Manager, you can enable people to checkout on Instagram or Facebook. Suppose you are a business based in the US. In that case, you can leverage this opportunity and make it easier for your customers to discover, browse, and complete their purchases without leaving the app.

To set up your store with checkout, you need to click on ‘Create your Commerce Account’ and follow 3 important steps:

First, provide the ‘Business information’ like business name, contact details, email address, etc. After this, connect your Facebook page with a commerce account and then with a Business.

Next, set up your shop policies which include adding a catalogue to your account, setting up your delivery option, and return policies.

Last, provide your bank account details and required information like your federal tax identification number, state tax id number, the business representative’s name, etc., to receive the payouts.

Note: Through the Commerce Manager, you have to upload the products manually.

Connect with Facebook Business Partners

You can also connect with Facebook Business Partners to have a seamless selling experience across Instagram surfaces. The partner’s integration app like Facebook & Instagram Shopping and Social Commerce helps you with easy onboarding and a hassle-free selling experience. Besides with the latest Facebook Business Extension let you seamlessly connect your Facebook Page with Instagram Shopping.

How to create a new product catalogue?

The Facebook catalogue features the products and holds the information of all the products that you want to sell across Facebook commerce. So let’s uncover how you can create a new Facebook product catalogue.

Through Catalog Manager OR Facebook Business Partners: After setting up your Facebook business page, you can create a catalogue through Catalog Manager or Facebook Business Partners. The partner’s solution like Facebook and Instagram Shopping, and Social Commerce helps you establish your catalogue through the app and lets you sell seamlessly across the platform.

How to connect the Facebook page with Instagram Shopping?

After setting up your Facebook page catalogue, you can connect your Facebook Page with your Instagram Shopping profile. Nevertheless, you can connect your Instagram profile with the Facebook page from two places:

On Instagram

To connect your Facebook Page with Instagram Shopping:

  • Go to your Instagram profile.
  • Tap ‘Edit profile.’
  • Under the section of ‘Public Business Information,’ Select ‘Page.’
  • Connect your Facebook business page with your Instagram account and tap ‘Done.’

On Facebook

To connect your Facebook page with your Instagram business account:

  • Log in to Facebook & go to your Facebook business page.
  • Click on ‘Page Setting.’
  • You will be provided with the list of options; click ‘Instagram’ from the left menu.
  • Click ‘Connect Account’ to connect your Facebook Page to the Instagram profile.

How to get approval for Instagram Shopping?

After adding your product catalogue and connecting your Facebook Page to your Instagram profile, you can send your account for review. Once approved, you can enable the Shopping feature. Also, in case your Instagram Shopping account does not get approved, try to find out the reasons, and re-apply it following the right solution.

How can you tag products on Instagram?

Instagram Shopping makes it easier for you to tag your products in posts, stories, and live features. For adding tags in the posts, you simply have to ‘Select the image,’ tap the product in the image and ‘Enter the name of the product you want to tag’ with the image. Not to mention that you can tag up to 5 products per single image & video post.     

What does Instagram Shopping holds in store for you?

Instagram Shopping reduces the hassle of purchasing, making it easier for shoppers to browse, discover, and buy products of their choice. Grab this opportunity to enhance your business and reach your targeted audience through Instagram Shopping.

If you are already leveraging the advantages of Facebook surfaces, then it is time to take your product to the next level with Instagram Shopping; which opens up another window for your brand to grow organically nonetheless from a single immersive shop setup. Have questions racing in your mind? Drop in the comments section, and it will be taken care of.

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