Amazon Brand Registry Made Easy: Everything You Need to Know
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
Black Friday 2021, is the day after Thanksgiving Day. It marks the start of the Christmas holiday shopping season for customers. Business owners often heavily promote their stores and slash prices to induce shoppers to buy online and offline products.
Black Friday may be the concept of business-driven, but it’s the shoppers who made the first step to this shopping event.
Also, It is one of the most significant shopping events of the year. It is the most auspicious event to increase your sales, also to collect shopper’s data. You must have the best Black Friday marketing campaign that will support you to stand out from the crowd during this busy holiday season of the year and make as many extra sales as possible.
Black Friday 2021 is set to be the most remunerative event for e-merchants. With the global Covid-19 lockdowns giving rise to online shopping, It is a massive opportunity for e-commerce businesses.
In this blog, we’re going to suggest some of the best Black Friday marketing campaign ideas that will hike your business. Take a look, be inspired by our creative marketing ideas, and if you want more ideas to leverage this period, get in touch with us!
Gift Guides allow customers (particularly new users buying gifts for their family or friends) to find you during the holiday season. A Gift Guide highlights your products or offers and gives a direction for tyro shopping for gifts. “Gifts for Gadget Lovers,” “Gadget for Her,” “ Gadget for Him,” and “latest Gadget” are all examples of gift idea searches a Gadget lover might search to find you if you were selling Gadgets.
There are two ways to easily create a gift guide: creating a collection Or writing a blog post for gifting ideas.
Urgency is a potent marketing tool. It is so true when talking about email marketing. Creating a sense of urgency in your emails can boost sales by over 200%!
But, how exactly can you do this?
Utilizing bounded language in your email subject lines and call to action is the best way to create urgency and increase sales. Clone this language with an action-based effect to create a flawless experience.
Make sure that your CTA does not confuse your audience about what you are offering to them, and what the subscriber should do next to get the offer.
Try including a countdown timer in your emails to boost conversions. For example, your countdown could disturb the duration left on flash sales or display the amount of time remaining until shipping discontinues for utmost holidays like Christmas.
FOMO is a powerful marketing strategy that you can depend on during your Black Friday campaign promotions.
Use words like “Grand sale of the year” or “Best offer of the season” in your Black Friday marketing to encourage users to shop before it’s too late.
At any time of the year, there will always be few shoppers who do not complete their purchases. Around Black Friday 2021, setting up dropped cart emails becomes an even more important technique for e-commerce businesses to win back sales leads.
Presenting discounts and other promotions is one of the most productive ways to bring shoppers back. Especially during the holiday season when they are likely browsing through different deals available.
But, do not forget that Black Friday needs a much narrower door of opportunity than typical shopping periods so you’ll need to adapt the timing of dropped cart emails accordingly.
An excellent way to create curiosity around your Black Friday offers is to start talking about them before time. Just because Black Friday itself is centered around a tighter window doesn’t mean you shouldn’t start building suspense.
So, when exactly should you initiate your Black Friday campaign?
You can start sharing Black Friday teasers via channels like social media and email by the end of October.
For example, this pre-Black Friday campaign by Steve Madden effectively uses suspense through a scratch card that reveals their upcoming offers to subscribers.
As well as building up curiosity, teasers are also great for email list building as you can motivate people to sign up to be the first to know about your discounts and offers.
Another effective strategy for getting Black Friday planner’s attention is to craft shopping guides or product-centric campaigns throughout November. This will support your brand to stay top of mind once the big day arrives.
Do you think that Black Friday is only about discounts?
You’re right, Black Friday is all about great discounts and freebies! Shoppers are hoping for the best discounts during the Black Friday weekend, but that’s not all.
Black Friday 2021 is a good time to go apart from discounts and offer more benefits to your customers, such as:
Amazon knows it very well and offers additional benefits.
They synthesize Black Friday deals with their loyalty program and as a result, 70% of purchases are made on this day.
It’s a smart strategy to increase the number of your loyalty program members and Black Friday customers.
Makeup Bonuses, on the other hand, boost Black Friday purchases with free gifts:
But rather than gifting each customer the same way, they offer you free products based on how much you spend. The company also makes its gifts more attractive by attaching value to them.
It’s a brilliant technique to enhance average order value during Black Friday without scratching your profit margins.
Your store may have the best deals and offers, but you won’t be the only one making these claims.
While every single e-retailer is fighting over your prospects’ attention, the competition gets even tougher during Black Friday 2021.
It’s not simple for buyers either. They have to steer through different stores, make comparisons, and create shopping lists so that they can purchase their favorite items before they stock out.
This is a great opportunity for you to stand out and make your e-commerce site remarkable on Black Friday 2021.
See how Apple does that in their Black Friday emails;
Periodically before Black Friday, they send their subscribers this email and support them to “be ready.”
Besides writing down that Friday is just the beginning, they give you the option to add the event to your calendar by clicking the “Save the date” button.
For a great Black Friday shopping experience, Apple includes a link to its website. With this selfless-looking email, they successfully are in the mind of their subscribers during a busy shopping season, and no doubt this raises their email conversions.
It’s an effortless yet effective technique that every business can easily execute in their Black Friday campaigns.
In comparison to other communication techniques; SMS is not one of those channels that can remove the barriers themselves.
If you’re thinking about how you can get benefit from SMS marketing during Black Friday this year, here’s two suggestions:
Similar to email, SMS marketing is also strictly permission-based so ensure you have the user’s permission to text them and stay TCPA (Telephone Consumer Protection Act) and CTIA compliant.
Whether you’re surfing for creative Black Friday campaign ideas or modern perspectives to enhance your Black Friday 2021 promotions, I hope you established some quick wins you can apply to your business in 2021.
Ensure to provoke urgency and rarity with your Black Friday marketing, but don’t push your expectations into the anxiety-like many e-retailers do.
Here you have 6 Black Friday marketing campaign ideas to get the most out of the biggest shopping day of 2021. Now it’s time to start planning your campaign and watch your sales thrive.
Which one of these ideas will you try this Black Friday? Share with us in the comments.
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
TikTok isn’t just setting trends anymore — it’s rewriting the playbook for performance marketing, creative
In a significant development for online retailers, Walmart has officially updated its policies to permit
Are you encountering issues with Amazon order management across various sales channels? If so, everyday
A Deep Dive into Selling Smart on TikTok Shop UK, TikTok Shop US, and TikTok
In a world where cross-border commerce fuels eCommerce growth, tariffs are no longer just policy
In the world of eCommerce, visibility is everything—and Walmart Marketplace is no exception. With thousands
In what comes as a major relief for TikTok and its millions of users in
In a move aimed at enhancing product quality and boosting buyer confidence, TikTok Shop has
Selling on Amazon offers immense opportunities, but one of the most crucial decisions sellers face
Amazon is doubling down on AI-driven selling tools, introducing a new AI-generated product enrichment pilot
With over 17.6 million sellers on eBay marketplace, cracking the code behind the top selling
Amazon is doubling down on artificial intelligence, introducing the AI-powered ‘Interests’ feature that automatically finds
U.S. President Donald Trump has hinted that a TikTok deal is on track before the
Nearly a decade after closing post its first attempt, Best Buy is returning to the
PrestaShop has long been a leading name in European eCommerce. With its flexibility, user-friendly interface,
In a significant move to improve merchant operations, Walmart has introduced “Wally,” a generative AI
TikTok Shop, the eCommerce division of the popular social media platform TikTok, is set to
Despite political scrutiny and regulatory challenges, TikTok Shop is thriving in the U.S., with American
Amazon is making history by extending its flagship summer sales event to four days in