Common mistakes made in Product listing for Walmart
Common Mistakes Made in Product Listing for Walmart

Common Mistakes Made in Product Listing for Walmart


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While creating a Product Listing for Walmart, several issues may lead to product publishing either getting delayed or not happening at all. These are the times that can cause immense frustration and disappointment in the sellers. While the listing is not all that much of a difficult task in itself, it can be a bit of a hassle due to a few avoidable errors without proper tools in place. In this blog, you’ll find more on Common Mistakes Made in Product Listing for Walmart.

If you find yourself wondering what a good listing looks like or how to list products on Walmart without an issue, this post will answer all your qualms.

Just follow the Walmart Product Content Policy and stay away from the products that Walmart has kept under the list of prohibited products, keep yourself on the safe side, and publish your Walmart products successfully by avoiding the mistakes mentioned below.

Common Walmart Product Listing mistakes

  1. Incorrect pricing
  2. Incorrect Category and Sub-Category
  3. Incorrect Product Name or Title
  4. Incorrect Product Description
  5. Incorrect Product Features
  6. Incorrect Images
  7. Missing SKU
  8. Invalid Product Identifier
  9. Duplicate Listings
  10. Listing Prohibited Products
  11. Setting up Refurbished Items incorrectly
  12. Product ID and Product mismatch

Let’s go through each of them:

Incorrect pricing

One of the worst mistakes you can make while listing your products is pricing them incorrectly. Walmart removes product listings with drastically high prices from the marketplace. These drastically-priced listings disappoint the customers and negatively impact their shopping experience. To keep your products published on Walmart and stay on the safer side, carefully go through Walmart pricing rules.

Incorrect Category mapping

First and foremost, skipping or not doing the Category Mapping appropriately can cause product listing impossible. Category Mapping is an essential part of selling your products on Walmart. It tells Walmart which product on your store belongs to which existing category on Walmart. Hence, until the categories are mapped correctly, that particular Product Type products won’t get listed on Integration

Additionally, if the mapping occurs incorrectly, the product can go under the wrong category. This would further lead to the product not appearing under the search filters and listing in the correct category. Thus, sales will take a hit since customers will not see the product at the right spot.

Incorrect Product Name or Product Title

Writing the name of the product in the required format is necessary. It helps the product to appear in the relevant searches. Use 50-75 characters in the product name or product title.

Write a clear, specific product title that customers easily understand. Use the following format to write product name:

Brand + Item Name + Model Name (if any) + Style (if any) + Key Attribute + Pack Count (if any) + Size (if any).

Include keywords in the Key attributes that are likely to be used in searching for the product. If customers are likely to search for the product’s color, include this in the product title.

product title

Source: Walmart

Incorrect Product Description

Write product description including the Product Name, Brand, and keywords describing the item’s features and benefits. Include related words that customers are likely to use when they search for that product.

Example: If you are selling a “desktop,” use synonyms like “personal computer” in the description. Avoid repeating these words.

Write at least one paragraph with a minimum of 150 words. You can use more than 150 words in the description. The description should be helpful, relevant, and easy for customers to understand. If your product has different variants, include all of them in the product description.

Incorrect Product Features

When describing features of the product, use short phrases or keywords in bullet points format only. Don’t use more than 80 characters (including spaces) in each bullet point. Include 3-10 of your product’s most essential features and benefits, and start with the most critical features.

product features

Source: Walmart

Incorrect Images

Walmart’s product content policy entails guidelines for Product Images. The rules discourage sellers from using watermark images for their products’ Images. Thus, if your images have the watermark printed on them, then most probably your products won’t be put on Walmart for sale. Apart from this, there are Image Quality Standards that require compliance. They regulate sizes, quality, format, number, etc. as follows:

Upload a minimum of 4 images (if applicable) for each listing with a Seamless White background. The images should be in JPEG, JPG, PNG, or BMG format. The color Format should be RGB. The size of images should not be more than 5MB. The minimum image size should be 1000 x 1000, but an image size of 2000 x 2000 or higher is recommended. Do not upload pictures with accessories that are not included with the product.

product image

Source: Walmart

Missing SKU

Missing SKU in Product Listing is the most common product listing mistake on Walmart. If SKU is not defined for a product initially, it won’t go live per the Walmart product content policy. Furthermore, SKU is essential as it is a Unique identifier based on which you receive orders from Walmart.

product identifier

Source: Walmart

Invalid Product Identifier

The Sellers make one more mistake while doing product listing for Walmart using the appropriate Walmart product identifier. Walmart Product Identifier is exclusively unique for each product that is available for selling and trading. Thus, this unique identifier makes sure that Walmart recognizes the product appropriately. These numbers clear up the product’s correct association to the sellers, manufacturer, and the item itself. Since more than one seller sells the same product, the product identifier matches the same product listings with different sellers. Without the correct product identifier, Walmart will reject the product listing for Walmart.

product identifiers

Duplicate Listings

When the same product is listed using different product IDs, it results in duplicate listings. These duplicate listings lead to a poor shopping experience for the customers as they find repeated listings of the same products. Work very carefully to avoid this listing error for Walmart products, directly affecting Walmart’s shopping experience. If duplicate listings occur, Walmart may unpublish the items.

Listing Prohibited Products

Before doing product listings for Walmart, go through the prohibited products policy of Walmart. Ensure that you do not list any product that Walmart does not permit. If you list any product that Walmart has banned, Walmart will remove your listing.

Besides, Walmart reserves the right to suspend or even terminate your Walmart Seller Account in such cases.

To find the prohibited Walmart products list, click here.

Setting up Refurbished Items incorrectly

Walmart expects you to Set up refurbished items correctly and per Walmart Standards. Always include the word Refurbished in the product name and description and make it look like a new product. Use a Walmart Product Identifier and SKU for the Refurbished Item that is different from its new variant.

refurbished items

Source: Walmart

Product ID and Product mismatch

When there is a mismatch between product and Product ID, the wrong items may get merged on the same item page. When this mismatch occurs, the product name, images, description, etc., may merge and display incorrect information to customers on Walmart.

In the following example, the seller is selling a Camera with the GTIN of a Smartwatch. The camera’s photo is merged with the Smartwatch in Walmart’s listing, which creates a negative customer experience.product ID mismatch

To Sum Up

Selling on Walmart is an easy money maker, given that Walmart’s guidelines are strictly is followed. This also applies to Walmart’s Product Content Policy. Moreover, Product Listing for Walmart strictly requires the fulfillment of more than just policies. It will help if you avoid these common mistakes made in Product Listing for Walmart. Nonetheless, if something goes amiss, you can always go back and modify the listings or let experts sort all of these for you.

About The Author

  1. Avatar for CedCommerce

    Could you please have someone contact me? We need help on product listings on our store. We do have Shopify ,but are not integrated with I know you are their channel partner for integration . I am not sure we want to use that channel, but we do need to talk to someone about it. Thanks
    Jeff block

    • Avatar for CedCommerce
      Sanover Tasneem

      Hello Jeff,
      Hope you are safe and doing great.

      Regarding your query, we have collected your points and shared them with our Walmart team.
      Someone from our marketplace experts team will connect with you shortly.

      Looking forward to helping you in the way.
      Have a great day.


  2. Avatar for CedCommerce

    I have a walmart store that I recently opened a few months ago. The items are listed in the wrong category. I am trying to figure out how to change the category and can't find any answers. I am also interested in setting up a shopify store and am interested in your services. Can someone please contact me at the email address I provided? Thanks! JT

    • Mohammad Bilal Sayeed

      Hi JT,
      Thanks for getting in touch with us.
      Being the official channel integration partner of Walmart, we can help you out with the correct categorization of your products at Walmart, and in setting up a Shopify store for you. You will shortly receive an email from and someone from the team will help you out.

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