How to Sell on Jumia

Why sell on Jumia Marketplace

Sell on Jumia an expand to14 African countries, such as Nigeria, Kenya, Egypt, Morocco, and South Africa, by listing your products on the "African Amazon." Leverage the increasing popularity of online shopping in Africa as it becomes more integrated into consumer habits, projected to reach 44% of the 1.5 billion people in Africa.

Geographic Reach

Access a diverse and geographically dispersed customer base across 14 African countries, and expand your business reach.

Mobile-Centric Platform

Boost your sales by selling on a Jumia, which is optimized to make it easy for customers to browse, purchase, and track orders on their smartphones.

Leverage Brand Recognition

Enhance your business’s brand awareness and credibility by selling on Jumia Marketplace - a trusted brand in African countries.

Simplified Market Entry

Take advantage of an accessible and cost-effective way to tap into the African eCommerce market on Jumia, which lowers obstacles for global sellers.

Multiple Payment Options

Increase conversions by offering potential African customers familiar payment options like cash on delivery, mobile wallets, and card payments.

Jumia Fulfillment Services (JFS)

Leverage Jumia's storage and delivery network for a streamlined fulfillment process, as it handles storage, picking, packing, and delivery for you.

Prerequisites for selling on Jumia

Africa has diverse cultures and preferences. It is recommended to research and tailor your product offerings accordingly. Read this document to understand how to sell on Jumia. Additionally, keep these documents ready before you sign up.

Government-issued ID Business documents Business Bank Account Tax Information

CedCommerce Jumia Integration App Features

One Click Bulk Upload

Effortlessly upload products to Jumia with titles, descriptions, and images in just a few clicks.

Automated Inventory Management

Track inventory efficiently with notifications such as "Threshold inventory settings" to meet customer demand consistently.

Simplified Product Listing

Reach out to millions of customers easily by refining the listing process; save time, reduce errors, and ensure consistency.

Advanced Category Template

Streamline product management on Jumia by profiling different products under their category templates.

Near Real-time Synchronization

Get near real-time updates on orders, product prices, and inventory levels, ensuring accuracy and minimizing delays.

Advanced Order Management

Enjoy a streamlined order management system by accessing all Jumia orders from a centralized dashboard.

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Frequently Asked Questions

Jumia Marketplace charges commission fees on each sale you make, typically ranging from 5% to 15% depending on the product category. There might also be payment processing fees and fees associated with using Jumia Fulfillment Services (JFS) for delivery if you so choose to opt for that.

You can sell products among the following categories: Phones and Tablets, Fashion Products, Home and Office, Computing, Cameras, Electronics, Watches, Sunglasses, Baby and kids products, Toys, Health and Beauty, Automobile, Sports and Fitness, Games and Consoles, Service Deals, Books, Movies and Music, Weddings, Groceries. However, keep note of restrictions on certain categories like hazardous materials or counterfeit goods.

You can choose Jumia Fulfillment Services (JFS) where Jumia handles storage, picking, packing, and delivery. Alternatively, you can fulfill orders yourself (Seller Fulfilled Orders) but this requires a robust logistics setup in Africa.

Delivery times can vary depending on the customer’s location and your chosen fulfillment method. Jumia usually provides customers with an estimated delivery timeframe during checkout.

You can leverage Jumia’s built-in marketing tools and explore paid advertising options. However, we also recommend you develop your own marketing strategy outside Jumia, considering social media marketing or influencer marketing tailored to your target market in Africa.

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