Amazon’s Washington State Ad Tax: What Sellers Need to Know
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
Website down is the last thing you would like to discover as an online merchant during Singles day. If you have a website that enables an awesome shopping experience, that is nice but, is it capable of managing a tsunami of traffic?
Well, It must be, because massive traffic of buyers with festive shopping on their mind will throng your store not only from China but from other corners of the globe, particularly from Southeast Asia.
Having said that, let’s ponder into reason and solution to avoid website down during Singles day at all cost,
It becomes increasingly important to look after the site server to eliminate website down situations.
Image credit: optionmonster
Yes, if you put effort before it’s too late, that means there is no need to worry about the website down. As a pro merchant, you can avoid site servers bogging down your business, and here’s how to do it?
CDN is an effective way to avoid website crashes. A cloud-based data service capable of self-scaling as per the requirements.
CDN optimizes the content delivery, be it in text, image, or video format. It stores website copies on different data centers across the globe. Hence, the extra traffic is directed to website copy (stored in the data center).
This way, site servers don’t receive traffic that is beyond the capacity to handle. As a result, quick page load time and server crash remain out of the scene.
Moreover, it distributes heavy load during peak hours on several servers. As a result, the website server works seamlessly without breaking down.
Testing your CDN regularly will ensure it is ready for peak hours of the Singles day.
Shared hosting plans lack sufficient bandwidth to face massive amounts of traffic. Hence, it is wise to go for dedicated hosting or a virtual private server.
A dedicated hosting takes away worries with high bandwidth, loads of RAM, and a superfast processor. Security-wise, dedicated hosting is a reliable choice. Also, getting your IP eliminates the likelihood of getting it banned when it’s not your fault.
Hackers never miss an opportunity to attack a website with security loopholes. Therefore, beefing up security will play a vital role in saving your site from a crash.
The universal truth is there isn’t any guarantee that things will unfold in a specific manner. But, there are a few tactics that will save you from experiencing a massive loss in the form of losing customer trust.
It is wise to pause advertising campaigns for as long as the website is down. It will not let new and serious buyers know your website is unable to serve them at the moment.
Be proactive and disperse the website down news via social media apologetically, using nice words without delay. Informing it earlier helps you gain more sympathizers and fewer critics.
Website backups help in restoring it to the point where it was before the crash. Because sometimes website crashes are just inevitable.
Plugins are necessary, but not all are compatible with your site. Some might end up disturbing website health. Therefore, keeping them updated and ensuring their compatibility with CMS is vital.
Be wary of any third-party plugins not safely built and could ruin the game.
Singles day has been the busiest shopping day of the year for the past several years. Hence, heaven forbid, but it is highly likely that if your site breaks down, it will be on this day. Understanding the chances behind it and adhering to best practices means you save your customer from getting super annoyed upon finding a website is down.
During Singles day, your customers are in a festive mood. As a pro merchant, fixing whatever can be a festive mood killer shall be your top priority.
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