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Walmart is acing a masterclass in a growth strategy, leveraging its scale to pick up the best items in the eCommerce playbook and how.
The growing GMV of Walmart Marketplace is acting as a catalyst in attracting new sellers, increasing its number of active sellers to 1,50,000 so far. Over 50,000 active sellers joined Walmart in the past twelve months.
As per Walmart, its marketplace has witnessed a growth of more than 30% in each quarter, of the past year. This calculates the GMV at roughly $10 billion, including external estimates.

This data has solidified Walmart’s position as the second most important marketplace for eCommerce sellers.
Through its now lenient and flexible approach to seller admission, the number of international sellers on the channel has increased multifolds, also adding to its growth metrics.

Over the past few years, Walmart has rolled out multiple features to foster the growth of its seller base, one of which is Walmart Fulfillment Services (WFS). If reports are to be considered, 66% of the top sellers now use WFS. In similar news, Walmart Marketplace has also launched Walmart Cross Border, a port-to-door ocean freight from Asia to the US, in its recent Walmart Seller Summit 2024.

Walmart has expanded its marketplace into a giant, all-inclusive ecosystem through its features like advertising and fulfillment, among others. This also highlights that growth at Walmart isn’t limited to just being a seller on the channel; it is also driven by seller enablement and tech-first integrations, paramount to joining the “Successful Walmart Sellers” club.