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About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
As we have just witnessed the Halloween season and the number of crazy sales that it bought to the online market. It gives sellers as well as buyers a sense of excitement on what’s coming this festive season. Well, the shopping fest has just started with one of the biggest days in online shopping and revenue. Yes, we are talking about Thanksgiving 2019 followed up by the Cyber week. Stay with us to know some kooky numbers behind the business and how to increase sales on Thanksgiving by following up on these marketing strategies.
“Did you know? In the year 2016,17 and 2018 thanksgiving day sales went on increasing to $2.4b, $2.9b, $3.7b respectively. Which was a 27.9% rate of increase from 2017 to 2018 Year-Over-Year. “
What’s inside?
As the fourth quarter goes underway. As a seller, you must have already been itching your head and thinking about how to get the most out of thanksgiving week? Well, relax we will provide you with the best statistics and marketing tips on how to increase sales on Thanksgiving. So that you don’t feel like Eustace Bagg on thanksgiving 2019.
Not exceptionally, this year’s Thanksgiving weekend is likely to shatter online shopping records once again. Forecasted by Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend are predicted at $23.4 billion, with Cyber Monday tipped to become the largest online shopping day in U.S. history.
(Source: Bloomberg)
Online sales during Thanksgiving 2018 hit $3.7 bn, representing 27.9 growth year-over-year, outclassing 2017’s 18.3 percent growth rate. This has been seen as the highest growth rate since 2014. One reason is that many merchants changed their strategy, for the first time charging the same prices on Thanksgiving Day as they did on Black Friday.
“Average order values were up 8.0 percent over Thanksgiving Day last year.”
Holiday season spending Bloomed a humongous turnover of $1 trillion during the 2018 season. Thanksgiving Day, Black Friday, and Cyber Monday all illustrate healthy year-over-year sales growth. The most popular commodities were televisions, computers, and other electronics, and toys.
(Source: Bigcommerce)
With the year’s biggest event coming and bringing the sea of a digital rush to knock your online store door. Well, you don’t want that when your customer visits they see an improper and outdated version of you.
Here are some important tips that you can keep in mind to increase sales on Thanksgiving and make your store more efficient and your revenue always rising.
Getting your website ready is probably the first and the most crucial thing to do before the season sales kick-off.
With a majority of buyers coming to your store through mobile devices its never been so important to optimize your website for mobile traffic. Try running a mobile compatibility test with Google, which will give you a glimpse of how well your store will perform on mobile devices.
Check out Google’s developmental tools to run a speed test and get to know more about what is the root cause of low website speed.
Physical retail stores often set up special holiday displays during the shopping season. You can take a similar approach to your website as well.
This season of festival is the exact time to start flipping over creative and make your site more flashy towards holiday perspective. decorate your digital channel just like you do your brick and mortar store.
Email marketing during the thanksgiving week is proven to be one of the best strategies. Personalize your email in a way that it increases more engagement.
an enticing subject line will always get extra attention. So make sure you use an innovative and catchy subject line.
running a holiday-themed contest can also be a great way to increase engagement and directly help you to boost your sales
Sending an email at the right time could prove a direct conversion. Try sending your email prior to thanksgiving. During this busy week, schedule your email when the consumers are most active. Study your customer’s time zone, browsing pattern, purchase time, etc, then plan an email accordingly.
For more information on email marketing give a read to 6 email marketing tips for upcoming holidays
In this digital world where nearly everyone is actively using social media platforms like Facebook, Instagram, Twitter, Youtube, etc. you could easily manipulate your marketing strategy to get the most out of your sales through these social media platforms.
If you own an Instagram page try to Use Instagram live, stories, polls and CTA’s. Instagram stories are one of the most suitable platforms for businesses who want to showcase their brand to another level. You can increase engagements and gather your customer data using this.
Try engaging a new audience or warm audience (consumers who had previously purchased something from you)
You can change your display picture by some thanksgiving items like pumpkins, desserts, turkeys, etc. Leading up to Thanksgiving 2019, you can make an emotional connection with customers through inspiring imagery and highlighting positive testimonials on social platforms.
also, get some amazing pro tips on how to get higher engagement on social media during the holiday season.
Thanksgiving week is one of the most popular shopping events in the US. National Retail Federation forecasted that 164Mn people shopped in stores and online from Thanksgiving to Cyber Monday. So, it becomes very crucial to have the right inventory filled in before the festive season begins.
One way to better prepare for Thanksgiving 2019 is to estimate your numbers for this year. To begin with, you can examine financial data and sales records from the previous years to determine if there are any trends that can be used to estimate inventory that will be used.
Nothing ruins the mood of a shopper on holiday season more than the Out of Stock message. If you are a first-time shopper on a particular website, you probably won’t be coming back after getting out of stock message in on your first shop. Try using your last year analytics to find out your best selling products and maintain your inventory likewise.
So here you are! Armed with all the knowledge needed to drum up your sales this Thanksgiving 2019. Apply these marketing strategies to see the boost in revenue for yourself. I hope that you enjoyed reading this article and it must have given you some ideas and enthusiasm for your Thanksgiving 2019 marketing campaign.
Wishing you all the very best with a successful and happy Thanksgiving!
Anything we missed? Comment below and let us know!
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