How to prepare Walmart Shopify stores for Christmas 2022?
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The holiday season has already started, and the most awaited festival of the year, i.e., Christmas, is around the corner. And as such, several things need to be worked upon to tackle the enormous traffic influx into your Walmart Shopify stores during Christmas. So, if you are also someone who wants an answer to the question- of how to prepare for Christmas or want some Christmas preparation tips to sell well from your Shopify Walmart stores, this blog is for you. This blog will tell you about various selling aspects to make the most of Christmas 2022.
Some important Christmas statistics
Let’s learn about the importance of Christmas from a sales perspective with the below statistics:
- 60% of US consumers begin Christmas shopping before December. (Statista, 2020)
- 60% of purchasers in the US prefer online shopping. (Deloitte, 2020)
- The number of customers who went to brick-and-mortar stores on the Saturday before Christmas 2020 reduced by 40.9% from 2019. (CNBC, 2020)
- To avoid crowds, 65% of customers did online shopping in 2020. This resulted in an increase in average online spending by 64%. (Deloitte, 2020).
- Only 25% of US adults wanted in-store shopping for the holidays in 2020. (eMarketer, 2020)
- In 2020, $850 was the average expected spending of Americans on Christmas gifts. (Gallup, 2020)
- During the Christmas holidays, 42% of shoppers spend on food or liquor, 39% on clothing, 28% on shoes, and 22% on books. (Deloitte)
- 23% of the US Christmas shoppers use social media to make a purchase decision. (Fortunly, 2021)
- The Gen X population accounts for the highest spending during Christmas, with an average of $782 in the US. (MuchNeeded, 2021)
- The percentage of shoppers buying gifts in the week before Christmas is 62%. (Fortunly, 2021)
- 71% of Christmas shoppers prefer to shop from retailers who follow sustainable sales practices. (Deloitte, 2020)
- As per a survey, around 85% of respondents said they would celebrate Christmas in 2022.
- Around 55% of US consumers intend to spend the same amount in 2022 as they spent in previous years.
Christmas preparation tips for Walmart Shopify stores
Preparing your Walmart Shopify business for Christmas 2022 must be on your to-do list as Christmas is near. To make Christmas the most profitable time of the year, you need to focus on the following points to serve your customers in the best possible way:
Refresh your website
Customize and refresh your Shopify store with a Christmas theme. Your customized site needs to reflect your Christmas offerings. Also, try making the website experience for the shoppers smoother. Try overcoming all delays and lags that your site may have. As shoppers don’t have enough time, speed up your store’s loading time to help customers shop faster.
Plan for Promotions and Deals
This is the time of the year when people expect great deals from you. Do a crosscheck of what product prices you are offering and what deals you can offer to attract your potential customers on Christmas without affecting your profits.
Offer Personalized prices
On Christmas, everyone shops for something. Offer personalized prices to your loyal customers who always shop from you. Go through your customers’ list who purchased something from you last year. Attract them by offering personalized prices to boost your Walmart Shopify sales by Christmas 2022.
Work on Shipping
Shipping is an essential part of successful eCommerce sales. If you can’t deliver what you promise to your customers on time, all your efforts go in vain. Incorporate a Free 2-Day Delivery option for your customers this Christmas to deliver products faster. Try to deliver products earlier than the expected delivery date to enhance customers’ shopping experience.
Perform proper research on product demand this Christmas 2022. Look into your Christmas 2021 sales and analyze how much stock you need to have to sell well on Christmas 2022. Utilize the available inventory management tools that help you in efficient inventory management. These tools also keep you updated on the stock left and update you when inventory goes out below a threshold limit set by you. Try them out.
Display Shipping deadlines
Inform your customers about the shipping deadlines when they visit your online store. Display pre-Christmas delivery dates for all your Christmas products, as it’s pointless to deliver them post-Christmas.
Offer Gift wrapping service
Offering gift wrapping can add extra value to your offerings. With this, your potential customers can effortlessly send Christmas gifts to their loved ones. Make gifting easy.
Run Social media campaigns
Running social media campaigns can help drive more traffic and promote your Christmas offerings. Social media users are growing fast, and more and more businesses are interacting with their customers on platforms like Facebook, Twitter, Instagram, LinkedIn, etc. With lockdown and social distancing, this interaction between businesses and consumers has sharply risen. Try it out for your benefit this Christmas.
Offer 24/7 customer support.
Efficient customer support is essential, especially during festivals like Christmas when shopping rises. You should be ready with any number of possible complaints or returns that might happen, and you need to resolve the queries quickly.
Manage Christmas 2022 Sales with CedCommerce
Christmas is one of the busiest times of the year. You need to make extra efforts to convert this into a great sales opportunity and take your Shopify Walmart sales to new heights. CedCommerce, Walmart’s official channel integration partner, can help you streamline your sales during Christmas and efficiently manage the Christmas rush. Try Walmart integration from CedCommerce, which comes with the following vital privileges that can help you easily prepare for Christmas 2022:
The app acknowledges orders automatically. So you don’t need to sit facing your computer to acknowledge orders 24/7. So you can now sit and relax.
The Walmart integration helps you sync inventory between your Shopify and Walmart stores. This allows you to efficiently manage your store’s inventory and Walmart’s from a single platform.
Get email notifications for all the orders you receive from Walmart. If an order fails, the app also notifies you of that.
Manage all the incoming orders from Walmart or your Shopify store with the app. Whether a sales order or a failed order, the app lets you know everything.
Perform all your listings on Walmart as per the updated Walmart guidelines. Map your item listings and attributes effectively with those of Walmart.
Manage shipments efficiently with the Walmart integration app. The app provides you with Delivery options to choose the one you prefer at your convenience.
To Sum Up
So now, you must have got the answer to how to prepare your Walmart Shopify stores for Christmas. Abiding by the above-mentioned practices, Christmas 2022 can be a game-changer to your Walmart and Shopify sales. As Christmas 2022 is near, it’s the perfect time to invest in an integration app to manage your Christmas sales seamlessly. You can streamline Walmart Shopify sales without worrying about many Christmas orders and rush with the advanced features of Walmart Integration.
So, get in touch and see how easily we can connect your online store with the Walmart marketplace. With expert guidance, master the art of selling on Walmart by Christmas 2022 and flawlessly sell on the Walmart marketplace from your Shopify store.