Here is why you should join Walmart’s 2-day delivery program?

Here is why you should join Walmart’s 2-day delivery program?


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Walmart’s Free 2 day shipping is a decisive factor to ensure excellent customer experience as it focus mainly on significantly reducing the time customer has to wait for item to arrive. Free 2 day shipping guarantees free delivery on selected products within 2 business days. This has provided seller with opportunity to improve customer experience.

Sellers from every marketplace are eligible for free 2 day shipping and have two options

  • Seller Fulfilled
  • Third Party Fullfillment

Items with 2 day tags increased chance to win the Buy Box. You will be able to customise Free 2 day shipping with new settings. This way you can add full inventory or configure the item-level overrides

The weightage given by Walmart to 2 days shipping delivery is evident from the fact that it enables customers to filter products on its homepage. Eligible products will have a 2- day shipping tags and this tag will boost visibility and sales of the product.



This option reflects just below the banner slider on the home page. So let’s discuss the benefits of the 2-Day Shipping program:



Increases your item visibility:

2-day tag will be displayed on eligible items subjected to customer location and this is in green colour to seek the attention.




Gets you more conversion:

This point is self-explanatory as customers want their products at earliest, the exact point which is responsible for the massive success for Amazon Prime. Also, this covers those late-risers who always shops at last moment and the impulsive buyers who see an enticing product and want it in their kitty in the blink-of-an-eye moment.


Reduces Cart Abandonment Rate:

Among one of the major factors of Cart, Abandonment rate is the late item delivery. Customers favour sellers that deliver and deliver quickly.



There you have it, it sits on the top of the ladder. Express shipping is the game changer whether its delivery of e-commerce products or hyperlocal sector. If you can deliver fast you will drive the rules of the game and if not you will have to sit out of the race.


Higher Revenues:

While increasing conversions is all well and good, if you want to grow your business, you need to increase the pool of customers that shop with you and how much they spend.


Joining fast shipping programs can increase product exposure. Every successful eCommerce business needs to bring in a steady stream of new customers. However, your long-term success hinges on your customer retention skills, and the kind of shopping experience you create.


By 2020, customer experience will be just as important as price and product when it comes to standing out, and an essential part of closing sales. Fast shipping and frictionless delivery are one of the key ways you can do that. The other is personalization.


Free 2-Day Shipping Program Eligibility and Access

There are only 2 ways to opt for 2-Day Shipping program. These ways are based on the manner in which seller will fulfill customer orders

  • Seller-Fulfilled: In this the seller will ship the products on himself. It is better to go for this if you have strong and reliable network. You can choose Free 2 Day Shipping Program for selected or for all the products. Further you will be able to enable 2 day shipping to all or specific states of USA.


Criterion to be eligible for Seller-Fulfilled option are below

  • You need to be a Walmart Marketplace seller for more than 90 days
  • You would have fulfilled at least 100 orders on Walmart Marketplace
  • Your product returns policy should be very customer friendly
  • You need to meet the minimum performance standards (for 30 days minimum)
    • On-Time Shipping: >95%
    • On-Time Delivery: >95%
    • Valid Tracking Rate: >95%
    • Cancellation Rate: <1.5%


  • Third-Party-Fulfilled: if your performance history is not very good, then go for third party fulfilment  provided you are able to meet product eligibility criterion as below

                The weight of item should not be more than 32 pounds.
                The acceptable format of product dimension is be as described by the third party fulfilment and are subject to vary. 


Availability of 2-Day Shipping Program in the US:

Free 2-Day Shipping is currently only available in the contiguous United States. Orders delivered to the following State Codes AK, HI, AE, AP, AA, PR, GU, MP, PW, AS, VI, FM and APO/FPO addresses with U.S. ZIP Codes will ship for free with 3-5 day shipping on eligible orders over $35. If applicable, location surcharges will be added to your order. You will see this noted in checkout.


Are there any SKUs that I need to include in the Free 2-Day Shipping program?

Yes, you can add all SKU’s to the Free 2-Day Program in one simple click. Based on your requirement you will be able to include only a certain portion of the inventory and these can be enabled with shipping overrides in Seller Center or API is also an option.


What if my performance is below expectations

It is really necessary to keep a check on your performance as Walmart reserves the right to remove you from the program if standards are not met for some time. In first instance you might face 7 day suspension from the program but upon multiple occurrence the removal will be permanent.  


What if I am removed from the Free 2-Day Shipping program

You have the right to open the case with Partner support as well as propose a plan to boost your performance.


Will I be able to add/remove SKUs from the Free 2-Day program?

Definitely, you will have full control over the products. You will be able to manage it with Item or Lag Time specs in Seller Center, through API integration as well as with tools provided by your solution partner.


Joining fast-shipping programs across the different marketplaces you sell on, as well as adding a fast (and ideally free) shipping option to your own site, will help you increase conversions, improve customer retention, and sell more products to happy clients.


Selling manually on Walmart? To automate your selling operations, visit here

Wait! One more thing!

For the ultimate solution on the best way to excel on Walmart Marketplace this holiday season, check out our eBook: Step By Step Guide To Selling On Walmart Marketplace. Look for regions of improvement yourselves, or let us help. Reach us with your query at



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