Google shopping strategies
4 Google Shopping Strategies To Tackle Challenges Faced While Selling Online!

4 Google Shopping Strategies To Tackle Challenges Faced While Selling Online!


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For all those sellers who are either planning to expand their business or are already selling on Buy On Google(previously known as Shopping Actions), there are some major challenges to be aware of beforehand. If you have gone through the process of how to sell on Buy On Google(previously known as Shopping Actions), then you know that sellers can now sell cross border on Google Buy On Google(previously known as Shopping Actions) US from India and Canada. With this new opportunity, you need to take control of your Shopping Feed. Understanding these challenges and overcoming them through the best Google Shopping strategies is the only option you have. Explore further for more tips and tricks to make the process seamless and increase your sales.

Did you know about the new opportunity that lets you keep all your profits to yourself? With the exclusion of commission fees from the Buy On Google(previously known as Shopping Actions) programs, you can enjoy all the profits made through your sales. Grab the opportunity with us today!

Here are the top four challenges sitting coming in the way of your sales and related Google Shopping strategies that are efficient to tackle the situation:

1. Cross Border Shipment

As per the Buy On Google(previously known as Shopping Actions) Policies, sellers need to handle product fulfillment within 10 days of order. Although the maximum transit time is 10 days, still it is highly recommended that this time should be kept as minimal as possible. The reason is obvious. Faster delivery ensures superior customer satisfaction.

Handling Time

For the sake of excellent Google Shopping Sales, it is of utmost importance that your handling time remains within the limit of four days or less. The alarming situation that arises from a failure in handling the product within this time is order cancellation. If the actual order handling exceeds the time you have declared by 3 days, then the order will be automatically canceled by Google.

Now, if you ship the canceled item, then the cost will be your responsibility.

All of this gives rise to a high amount of uncertainty and can cause a loss which will be then reflected on your seller performance.

The Challenge:

When it comes to shipping cross border, all of this becomes a bit complicated. There are multiple costs and time-related constraints connected to the process. While processing orders in the least possible time is indeed in the hands of the seller, the shipment time period is not so much in their control.

Thus, as a seller, it is important for you to know what are the factors that affect the total transit time of 10 days and how to keep them at a minimal number.

The Solution:

A predicted date on which the seller expects the product to reach the customer is fixed as the “Estimated Date”. This date is calculated through a summation of maximum time expected for handling (not more than 4 days) and maximum transit date. Also, this time cannot exceed 10 days without repercussions. In addition to this, there are two splendid features that can help you as a seller. There is an order cutoff time, a period that signifies that if an order placed after that time span, that day will be excluded from the expected delivery time period. Adding to this, you can also omit the non-working days as a part of order cutoff time as well as handling and transit time. Ensuring that you get more days to fulfill the order across the border.

Another key advice is to only accept an order after 30 minutes of placement to avoid the risk of the order getting canceled by the customer. This helps out your seller performance by reducing the order defect rate.

Another key trick in the Google Shopping Strategies is to go with the lowest costing service to fulfill across borders. Google has partnered with many solution providers including shipping services such as DHL. They have the ready to go process for orders placed on Buy On Google. Thus this pushes fast shipment.

2. US Bank Account

The Challenge:

Buy On Google prefer to transfer the money through Automated Clearing House (ACH) which also happens to be a highly popular payment process in the US. It is an electronic bank to bank transfer method.

This demands the need for a US-based bank account for the sellers. But non-residents of the US find it difficult to get a US-based bank account without having a permanent address in the states. There are several other legal requirements as well.

Also, Buy On Google processes the payments only in US dollars.

The Solution:

For sellers in India and Canada, there exists a hassle proof method. There are UPI Wallets that allow ACH transfers. They also accept payments in USD and allow you to withdraw money in any currency you want, reducing the trouble further.

As per Google Shopping Strategies, Payoneer is the right choice, and Google also recommends this.

Apart from this, Paypal is also a great choice. Both are widely popular, easy to use and available in India as well as Canada.

3. Returnless Refund

The Challenge:

Cross border sales have one major challenge. It becomes less cost-effective when the return of a product due to any issue is accounted for. Also, the reason behind return is not always associated with quality, or rather a factor under your control.

When a customer places the request for a return you are essentially required to process the refund within a week after receiving the return. For returnless refunds, the refund should be made after one week of refund requested.

Practically, in the case of cross border shipments, the shipment cost might exceed the cost of the product itself.

In addition to that, orchestrating the process of return in another country is complicated. So it is recommended that sellers go with a refund without processing the return of the product to reduce cost. This triggers an alarm and concerns most sellers.

Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.

The Solution:

For returnless refunds on Google Shopping, there are several tips and tricks that can help you a great deal.

But before that, look at the numbers for they show an interesting picture. As per analysis made by Google Shopping, the return rates remain as low as 5% whereas, the average return rate for clients of CedCommerce is as low as 4%.

This number can come down to none with little things on a seller’s part. For example, always list high-quality products. Don’t give a reason to your customers for a return right from the start.

Begin by performing marketing analysis and culture research for customers in the USA. Sell what sells

Apart from this, aim for on-time delivery. Among the valid reasons for requesting returns, “Product not arrived in time” is also listed. Thus, a customer receiving a dress after an event is bound to be upset and request a return.

Furthermore, do not hype up the product quality through images or exaggerated product descriptions. Keeping it real and of high-quality is the best trick on Google shopping to attract customers. Click images in good light and of high quality. Make sure the appearance is as close to the real product as possible in terms of color, size, pattern, etc. Do not give customers a false expectation only to disappoint them later.

One additional advice is to reprice the product appropriately so that in case of a return, your costs are covered in the long term with a bigger picture.

Improve visibility with little efforts:

For improved visibility and better sales on Google Shopping, it is of utmost importance that your feed should remain healthy in terms of SEO and that’s one of the best Google Shopping strategies you can opt for.

There are a lot of recommendations and guidelines for setting up the feed. For optimum results go with an official Google Shopping Partner. These partners know and understand what type of data should go with the feeds, the image quality, the specific field requirements and so much more. So, let experts deal with the feed setup and reap the maximum profit you can.

CedCommerce is an official Google Shopping Actions Partner.

Added Benefit: The sellers who do not have a website or an online store can also sell on Buy On Google(previously known as Shopping Actions) under the “Websiteless” category or go with CedCommerce to get their own online store.

Did you hear about the fantastic news from Google? Google has now allowed sellers to showcase their products on Google Shopping through Google Merchant Center. Thus, a major part of the Google Shopping page is going to be occupied by these free listings. All they need to do is create an optimized Shopping Feed via the Merchant Center and make sure Surfaces Across Google is Active. Enjoy this unpaid experience and create your Google Shopping Feed now:

4. Invite Only Onboarding

The Challenge:

Sellers cannot onboard Buy On Google without invitation since it is not open to all. Sellers can create a Merchant Center Account for free and set up the feeds for different Google Services. But in order to use Buy On Google Program and enable one step checkout for customers, you need to onboard the platform which is only possible through invitation.

The Solution:

Being a Google Shopping Actions Partner, CedCommerce can help you out with:

  1. Getting an Invitation to sell.
  2. Quick onboarding and account setup.
  3. Feed setup on Merchant Center with SEO optimization.
  4. Getting all the mandatory documents ready.
  5. Automated uploading of listing feeds.
  6. Automated order management.
  7. Guiding through the fulfillment process
  8. Aiding with promotional strategies, tips, and tricks
  9. 24*7 support in technical and non-technical aspects of the process
  10. Most reliable, well-timed updates.

‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here!

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