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Southeast Asia ecommerce is all set to reach a benchmark of $1 trillion gross merchandise value (GMV) by 2030. It will be the result of GMV seeing 2X year-on-year growth. No wonder the region accounts for 40% of global e-commerce sales.
Undeniably above, stated facts signal an ecommerce opportunity in Southeast Asia that is too lucrative to be missed. That being said, merchants have numerous hurdles to overcome to avail of the opportunity.
Let’s delve deep into Southeast Asia customers’ major pain points and the best tips required to approach them.
A big reward is never free from challenges. Every ambitious seller eyeing growth in Southeast Asia ecommerce needs to understand the metrics customers consider decisive to purchase items online.
Delivery experience in Southeast Asia’s biggest pain point. 9 in 10 customers are agitated with failure in communicating delivery status and late delivery.
The solution is to speed up the delivery time and keep it that way.
The Pro Tip: Be in contact with multiple suppliers. It will lessen the burden on your main supplier to produce items in huge quantities.
Adhering to the practices mentioned above reduces your chance to get negative reviews by upto 90%.
These factors have considered the pandemic-driven shift in customers’ purchasing patterns. Moreover, inculcating them in your core strategy will encourage shoppers to spend more. A deeply satisfied customer never hesitates to purchase again.
An astounding 350 million strong middle class that continues to grow is an opportunity for significant business growth in Southeast Asia.
The middle class in the region prefers to buy from popular marketplaces and over social media.
High disposable income gives rise to the urge to experience luxury. Hence, the community is eager to spend on activities that promise enjoyment
Using Facebook Audience Insights will reveal crucial data giving you a closer look into the attributes of an ideal customer.
Having the right information on the above parameters helps target the high potential customers looking for your products.
Therefore, by leveraging it, you facilitate a personalized shopping experience and win customer trust the first time.
Keep in mind that your content is mobile responsive. Southeast Asia customers are ahead of others in using smartphones for online shopping.
Customer preferences aren’t the same all the time. Responsive search ads understand it very well. Therefore, a responsive search ad will adapt and present the best combination of titles and descriptions based on the user’s unique search query and search history.
Probably the one with the highest likelihood of catching customer attention. As a result, you can engage the right customer with more personalized ads.
Did you know that digital ad spending in Southeast Asia makes up to $2.4 billion. It is crystal clear how aggressively competitors are trying to woo your potential customers.
Not reaching out to your customers via ads is equivalent to limiting your business growth. Moreover, it’s time to leave no stone unturned to craft compelling ads.
You must optimize the headlines with below
Craft unique headlines
Image credit: thinkwithgoogle
Try headline variations with different CTAs.
Your USP like “X% Off” or “Free SetUp” has the highest potential to capture user attention. Hence, these must always be highlighted.
Image credit: thinkwithgoogle
Automation is the seller’s true friend to outcompete other merchants in southeast asia ecommerce and rule out manual errors.
Benefits You Don’t Want To Miss Out (if Planning to Scale Business To Next Level and Serve Maximum Customers)
As a result, you need not worry about the below.
With tons of benefits, it is wise to opt for automation solutions rather than relying on error-prone manual methods of selling online. Therefore, a feature-rich ecommerce integration solution will ensure you target the right customers and the order is delivered on time.
Remember, you won’t like to find out while you are in a dilemma about choosing and your competitor opted for it to gain a competitive edge.
Hence, he will be ahead of you in the below manner
Expand his product visibility. Therefore in better condition to reach your potential customer before you
Be in a strategically advanced position to meet the demand surge during the festive season. As a result, you will scale the business to the next level with minimal efforts Delivering a seamless shopping experience consistently
Yes, there is no denying that convenience plays a vital role in making a deal happen. Here are a few solid tips to win your customer’s trust.
Image credit: thegood.com
A decrease in cash usage in the region is creating an apt environment for the rise of digital payment
As a result, you will be able to facilitate a smooth shopping experience.
Knowing the new metrics in customer shopping behavior that have emerged recently unveils new dynamics that will help in enhancing the shopper experience.
What Turn’s On Shoppers For Online Shopping
What Turn’s Off Shoppers About Online Shopping
Smooth navigation and clear product specifications are the two vital factors influencing customer purchase decisions
Livestreaming is the concept of making online shopping feel closer to brick-and-mortar shopping. Leveraged by popular marketplaces has been wholeheartedly loved and appreciated by customers for enabling an immersive experience.
The Pro Tip: Be An Early Adopter of Live Streaming To Pitch Your Products in the Most Impressive Way To Date
Nearly fifty percent of Singaporeans are determined to support local businesses over others to help them rise from the wrath of the pandemic. Hence, Sellers from Singapore must seize the opportunity to target consumers in their own country who are likely to convert considerably easier than others.
Those who recently started online shopping in Malaysia expect rewards from the brand they opted for. Therefore, new user vouchers are a lucrative option to woo Malaysian customers in your ecommerce store.
The aforementioned tactics to enhance conversion rate are not just an option but to be leverage as an opportunity to beat the competition.
Yes, Malaysians’ interest in searching how to sell online grew by 65% more than before. It is indicative that some new sellers will also onboard various marketplaces in Southeast Asia.
Leveraging the above insights will help you peek inside the mind of Malaysian customers. Moreover, knowing the trigger factors help you frame a personalized strategy instead of relying on a generic one.
The most striking thing to notice is a meteoric 4000% rise in the search volume for keyword best express tracking. Therefore, delivery time being the biggest pain point can make or break a deal for the shoppers.
As a seller, one can opt below methods to optimize the delivery time. Moreover, it helps his ecommerce store emerge as a trusted player for timely order delivery.
Adhering to the above practices equips you with the emerging dynamics of customer behavior in Southeast Asia.
Moreover, you gather insights necessary for optimizing your resources to drive superior performance. As a result, it will position your business to create value that will give you an edge over your competitors.
Hence, once you are ahead of competitors, your business will be the customer’s first preference.