Costume Content Optimization Guidelines of Newegg.com
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Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.
So let’s see what Newegg wants from its sellers when they list the items which are costumes or Costume Content Optimization guidelines of Newegg.com.
Newegg advises against listing all the variants of a product individually. Rather they should be grouped together to facilitate great user experience.
WRONG AS VARIANTS ARE LISTED INDIVIDUALLY
RIGHT AS VARIANTS ARE GROUPED TOGETHER
See the images, the first one is the wrong practice where each variation has individual listing whereas the second one is right where all the variations are grouped together.
1. The Newegg has two group by properties for the costumes (1045) subcategory and values for both should be provided if the sellers want to group product together. The two group by properties are:
2. Costume SKUs must have different values for Costume_size and Costume_color
- There are some costumes that are unique and are of particular importance like Halloween costumes. Thus if you are offering this type of product make sure you’ve included these values in your SKU’s. For example Batman, Aliens, Colonial etc.
2. Guided/Advanced Search Properties.
Although Newegg accepts all the inputs from the users only those properties that are included in data feed show up as filter value and they are shown below (in the order as shown on the website):
• Costume_TV,Movies & Games
• Costume_Historical Period
• Costume_Couples Costume
Also, Newegg has three more properties for costumes: “Costume_Couples Costume”, “Costume_Sexy”, “Costume_TV, Movies & Games”. These new properties and the values determine optimization and navigation capabilities for your SKUs. They will also appear as filters in Guided Search and Advanced Search-
|Costume_TV, Movies & Games||300|
|Alice in Wonderland|
|Alvin & Chipmunks|
|Lord of the Rings|
|Pirates of the Caribbean|
|Teenage Mutant Ninja Turtles|
Following the aforementioned process, your costume will be optimized and will appear in the Newegg Search and Guided Search results.
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Thanks for Your Interest!