Costume Content Optimization Guidelines of Newegg.com
Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com

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Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.

 

So let’s see what Newegg wants from its sellers when they list the items which are costumes or Costume Content Optimization guidelines of Newegg.com.

 

Grouping SKUs:

 

Newegg advises against listing all the variants of a product individually. Rather they should be grouped together to facilitate great user experience.

 

WRONG AS VARIANTS ARE LISTED INDIVIDUALLY

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

RIGHT AS VARIANTS ARE GROUPED TOGETHER

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

See the images, the first one is the wrong practice where each variation has individual listing whereas the second one is right where all the variations are grouped together.

 

 

1. The Newegg has two group by properties for the costumes (1045) subcategory and values for both should be provided if the sellers want to group product together. The two group by properties are:

  • Costume_size
  • Costume_color

 

2. Costume SKUs must have different values for Costume_size and Costume_color

 

Incorrect

SKU #Costume_SizeCostume_Color
1SmallBlue
2SmallBlue
3MediumBlue

 

Correct

SKU #Costume_SizeCostume_Color
1SmallBlue
2SmallGreen
3MediumBlue

Important Properties

 

 

  1. There are some costumes that are unique and are of particular importance like Halloween costumes. Thus if you are offering this type of product make sure you’ve included these values in your SKU’s. For example Batman, Aliens, Colonial etc.

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

2. Guided/Advanced Search Properties.

 

Although Newegg accepts all the inputs from the users only those properties that are included in data feed show up as filter value and they are shown below (in the order as shown on the website):

 

• Costume_Age

• Costume_Gender

• Costume_Size

• Costume_Theme

• Costume_Sexy

• Costume_TV,Movies & Games

• Costume_Culture

• Costume_Historical Period

• Costume_Couples Costume

• Costume_Color

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

New Properties:

 

Also, Newegg has three more properties for costumes: “Costume_Couples Costume”, “Costume_Sexy”, “Costume_TV, Movies & Games”. These new properties and the values determine optimization and navigation capabilities for your SKUs.  They will also appear as filters in Guided Search and Advanced Search-

 

Costume_Couples CostumeYes
 No
Costume_SexyYes
 No
Costume_TV, Movies & Games300
 Alice in Wonderland
 Alvin & Chipmunks
 Angry Birds
 Assassins Creed
 Avatar
 Avengers
 Barbie
 Batman
 Benjamin Franklin
 Black Widow
 Captain America
 Cinderella
 Despicable Me
 Flash
 George Washington
 Green Lantern
 Halo
 Harry Potter
 Hawkeye
 Hello Kitty
 Hulk
 Hunger Games
 Iron Man
 Lincoln
 Link/Zelda
 Lord of the Rings
 Mario Bros
 Matrix
 Minions
 Monster High
 Monsters Inc
 Mortal Kombat
 Napoleon
 Pac-Man
 Pirates of the Caribbean
 Power Rangers
 Robin Hood
 Robocop
 Sesame Street
 Skylanders
 Snow White
 Spiderman
 Star Trek
 Star Wars
 Street Fighter
 Superman
 Teenage Mutant Ninja Turtles
 Toy Story
 Transformers
 Uncle Sam
 Vampires
 Zombies

 

 

Following the aforementioned process, your costume will be optimized and will appear in the Newegg Search and Guided Search results.

 

For More Newegg Related, Blog Visit the link – Newegg.com Blogs

 

Thanks for Your Interest!

Team CedCommerce

 

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