Product page aspects, mostly, responsible for higher sales at Walmart.com
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A few things need to be taken care of to boost your products’ visibility on Walmart. Apart from pricing your products competitively and having the products in stock, you also need to work upon certain other elements that can significantly impact your Walmart sales. One vital element that decides whether you’re going to outperform your competitors on Walmart is your product page. Your product page conveys information about your products and plays a vital role in enhancing customers’ overall shopping experience and boosting sales at Walmart.
So let’s explore the various aspects of the product page to help your customers easily find your products and sell better at Walmart.
Product page elements to work on
The product page is significant real estate, and you need to utilize it to the fullest. It’s about selling the smart way, not the hard way. So you should focus on your product page’s vital elements listed below:
Title
First and foremost, your product title should encompass brand name, size, item name, model name, color, style, key attribute, pack count (if any), etc. You’ve 50-75 characters to do it.
Moreover, doing so will enable your products to be effectively categorized by Walmart into appropriate product categories, as Walmart uses the title information for the same.
Description
A description of the product brand, features, benefits in a conversational tone is a must to help customers make an informed decision. If applicable, write about product variants, sizes, and colors, along with the keywords that customers are likely to use when they search for that product. Write naturally without stuffing keywords.
You are helping customers buy your product with the information you furnish in the description; let the description make it easy for them.
Key features
Use keywords while describing product features and benefits. Write 3-10 critical features of your product in bullet format. Always begin with an essential feature and use upto 80 characters(including spaces) in each bullet point.
Product variations
Another potential factor that harms your sales is individual listings on Walmart, where a potential customer is subjected to multiple-page navigation. It’s sacrilege.
Instead, carefully list all the same product’s variations – size, color, fabric, etc. – together. So whenever customers stop by your product page, they get all the relevant information at the same place.
Images
Images are an essential part of a quality listing. To help customers understand how your product looks, display at least 4 images (if applicable) in JPEG, JPG, PNG, or BMG format, with a file size of a maximum of 5MB. Always upload high-quality product images. Recommended image attributes are 2000*2000 pixels or higher. Although sometimes watermark images pass the scrutiny of the Walmart team, it’s a big turn-off for your potential customer.
Pricing
One of the most critical factors influencing purchase decisions is the product price. So set competitive product prices for your products at Walmart. Additionally, ensure that your prices are aligned with the pricing policies of Walmart, as non-obedience to these policies may lead to the unpublishing of your Walmart products.
Shipping
Some customers want their product the soonest, and some prefer free shipping. So ensure your product page has all the shipping-related information so that the shoppers can choose the shipping type they are interested in. You can also register for Walmart’s Free 2-Day Shipping program and make use of its benefits to fulfill orders in a timely and cost-effective manner.
Reviews
Customer reviews on the product page tell how your product looks and feels when used. It can complement your product description and entice customers to buy from you. But to have a review that can work for you, ensure your product is exactly what you show and describe. Product reviews perform the same role as word-of-mouth marketing does in the real world.
Additionally, as per research, product reviews can also help SEO and boost your conversion rates upto 76%. So always have reviews placed on your product pages and make the most of this marketing tactic to help customers make an informed decision about your products at Walmart.
Return policy
Customers might initiate a return. It may be because the product is not as is displayed, or because of the malfunctioning of any item, or maybe the clothing they ordered doesn’t fit well. Return reasons vary.
So write a clear product return policy on the product page. It helps customers understand the return rules for the product and the return window period to initiate a return if the need arises.
Why provide so much product information?
Walmart has set hundreds of attributes for each category. There is a reason for that. The Content Ranking System uses all the possible content against each attribute provided by you to rank you. The more suitable content you provide, the better your ranking would be.
The information mentioned above will most certainly pay you rich dividends if used with competitive pricing. The content and presentation make you stand out from the rest and sow the seeds of trust by making your product transparent.
To Sum Up
Displaying the various elements of the product page following Walmart guidelines is essential. When customers land on the product page and see a page conveying all the information they need, they are likely to buy the product they are looking for. So reverently explore the various aspects of the product page listed above and display quality product listings to your customers on Walmart to boost your conversion rates. In addition, for any help on performing SEO-friendly listings on Walmart, get in touch with experts.