Walmart Welcomes Non-US Sellers
Don’t have a US address & still want to sell on Walmart? Here’s how you Can!

Don’t have a US address & still want to sell on Walmart? Here’s how you Can!


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Quick Brief: Want to sell at Walmart to expand your multichannel approach? Don’t have a U.S. address or Tax identification? Want to tap Walmart’s 400 million-plus daily user base? Then here is your chance! Walmart welcomes non-US international sellers to onboard without a U.S. address or Tax ID. As an international seller, you are no longer required to have a U.S.-based business and can quickly sell on Walmart without U.S. registered websites.

Why should Walmart non-US vendors consider this fantastic opportunity?

Why should you consider this fantastic opportunity?

Multichannel selling generates higher revenue and provides increased brand recognition. And who can disagree with the fact that a great multichannel approach should include tapping into the lucrative US marketplaces, such as Walmart?

One of the significant benefits of trading in the U.S. is the size of the online market. The U.S. Marketplaces provide access to an enormous number of online shoppers. Thus, Walmart’s new initiative to invite foreign vendors without a US address is packed with endless benefits. This comes as the perfect opportunity for you to expand your multichannel approach as a Walmart non-US vendor. Walmart marketplace is an ideal gateway to grow your business in the entire U.S. market.

Also, Read:

  1. Want to sell better on Walmart in 2021? 5 Steps to get more sales
  2. Selling on Walmart in 2021: Updates & Trends to look out for
  3. The Perfect Chance to Onboard Walmart With “New Referral Fees” and more
  4. Why CedCommerce’s dedicated integration solution can be the best solution for Walmart.

Online marketplaces in the past few years

Online marketplaces have grown enormously over the past few years, especially in 2020 during the COVID-19 pandemic. The nationwide lockdowns and unending quarantines compelled people to stay home and shop online most of the time.

This switch in consumer behavior attracted numerous sellers to onboard online marketplaces resulting in its tremendous growth. Here are a few examples of various online marketplaces from the U.S. depicting eCommerce growth in the past few years.

  • In its last fiscal year 2020, Walmart’s revenue amounted to 559 billion U.S. dollars worldwide. The retailers’ revenue increased by approximately 7%.

Walmart's Global revenue in 2020


  • According to Mercado Libre sold twice as many items per day in the second quarter of 2020 compared to 2019.
  • In the United States alone, eCommerce sales are expected to surpass $740 billion by 2023.

Retail eCommerce sales in United States from 2017 to 2023 (in million U.S. Dollars)


Avail Easier multichannel expansion as Walmart welcomes non-US international sellers 

With the enormous revenue increase in its last fiscal year 2020, Walmart takes new strides forward with global seller expansion. As Walmart opens its marketplace to non-US international sellers, you can now expand your business without worrying about having a U.S. address or Tax ID. You no longer require a U.S.-based website too!

Interestingly, Non-U.S. sellers could sell on Walmart since 2017, but numerous restrictions hindered their businesses.

Numerous restrictions on Walmart sellers in 2017

With this golden opportunity, you can showcase your products to the 400 Million+ daily unique visitors of

As a Walmart non-US seller, you will be able to enhance your business by catering to the marketplace’s vast customer base and high traffic volume. You can also leverage Walmart’s reliable brand name and its extensive reach, which will undoubtedly boost your product listing.

Eliminating restrictions to onboard Chinese Vendors

As Walmart removes its restrictions for selling in the US, it attempts to close the gap with other eCommerce platforms and tap into China’s vast network of manufacturers. US marketplaces are a great platform for Chinese (and most Asian) vendors to reach customers.

As Chinese vendors make up almost 75% of the seller base for some marketplaces, Walmart is likely to see similar growth.Walmart Integration

Therefore, as a Chinese or South-East Asian vendor, you can now explore the benefits of selling through Walmart. With lesser marketplace restrictions, it will be easier to onboard and create your niche in the expansive US marketplace.

We are happy to assist.

With consistently increasing global eCommerce growth, the Walmart marketplace is the perfect platform for expanding your multichannel approach. It is a fantastic opportunity for you to onboard Walmart and serve its enormous customer base.

You can pick a third-party integration provider like CedCommerce to ease your onboarding experience and your business expansion on Walmart. As a Walmart Marketplace partner, CedCommerce provides multifunctional integration apps that assist you in everything related to Walmart. With a bit of help from our integration app, you can onboard, sell, and manage everyday functions hassle-free.

About The Author

  1. Avatar for Kashika Khullar


    Can you share more details on getting set up for We're a Canadian business, and it seems this hasn't been developed out yet.


    • Hi Blair,
      You're right; there isn't much information available on getting set up on since the program is still in its initial phase. However, we are currently in conversation with Walmart and helping specific businesses with the initial steps. Someone from our team will be contacting you soon, and they will let you know the requirements as we advance.
      Meanwhile, you can write to us at if you need any help.

        • Hi Hazel,
          I hope you're doing well.
          Walmart is currently focusing majorly on Chinese sellers.
          However, you can still provide your details through the following link, and we'll make sure to share them with the Walmart team.

  2. Avatar for Kashika Khullar

    Dear Madam,
    How can i check the status about the application of non-us seller selling at walmart?
    Best regards,

    • Kashika Khullar

      Hello Sylvia!
      Thank you for reading the blog and putting up the query.
      Please share:
      a. The Name of your company
      b. Email address
      c. and The Company owner’s name
      You can send it to us via mail at Our experts will help you out with an update directly from Walmart.
      I hope this helps you out.
      Thank you,
      Team CedCommerce

    • Kashika Khullar

      Hi Diya!
      Thank you for reading the blog and putting up the query.
      As Walmart is now inviting selected Indian sellers to join Walmart Marketplace, Please ensure you have the following details while completing the application process:
      1) US Business Tax ID (SSN not accepted)
      2) W9 or W8
      3) EIN Verification Letter from the Department of Treasury for verifying US business address or place of physical operations.
      4) Address or place of physical operations
      5) US Business address
      6) Planned integration method for your product catalogue (bulk upload, API, solution provider)
      7) Primary product categories, catalogue size, and related information.

      For more information, please contact us via mail at Our experts will help you out at the earliest possible.
      I hope this helps you out.
      Thank you,
      Team CedCommerce

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