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US Sellers, if you are already selling on Walmart US, then there is a high scope for you to expand the business to Walmart Canada. List products on Walmart Canada and double your profits just like that. Walmart Canada has no biases when it comes to US and Canadian Sellers. All of them have equal grounds to earn through fair trade. Thus, US sellers can sell on Walmart Canada and the US at the same time quickly.

Furthermore, explore how to sell on Walmart Canada and the US and check out the eligibility to sell on Walmart Canada and the US.

What is the Ship with Walmart (SWW) Program?

Ship With Walmart (SWW) is a new program that simplifies shipping products from the US to Canada. If you wish to expand your online business from Walmart.com to Walmart.ca, and the Shipping formalities and costs hinder you from this expansion, this program is for you. SWW simplifies cross-border shipping between the US and Canada.

What is the Process of Cross Border Shipment from the US to Canada?

The Process of Cross Border Shipment from the US to Canada occurs in the following steps:

  • Walmart.ca sends the seller Order Notifications.
  • Seller packs the items for pick up or ships to a hub.
  • Carrier prepares orders for international shipping and clears customs.
  • Driver Delivers the order.
  • Walmart.ca bills the seller.

Shipping options under the SWW Program

SWW PROGRAMYou can choose from the following Shipping options as per your convenience once you opt for the SWW program.

  1. Affiliate via Purolator
  2. Express via FedEx
  3. Ground via Purolator
  4. Direct Returns
  5. FedEx Advantage

Let’s dive into each of these!

Affiliate via Purolator: This shipping option offers competitive International Shipping Rates to the sellers. If you have high volume sales or your items weigh upto 66 lbs, this program is for you. Affiliate via Purolator is a hub-to-door shipping solution. At some additional costs, you can also avail door to door express shipping.

Express via FedEx: Express via FedEx is a customized Shipping Program that offers competitive International shipping rates to sellers with low volume sales and lightweight packages. Express via FedEx is a door-to-door shipping service. This service can be availed by the Integration solution offered by CedCommerce.

Ground via Purolator: This shipping option is for the sellers who have to ship heavy packages or have high volume sales. Ground via Purolator is a hub-to-door shipping solution that also can be availed through CedCommerce.

Direct Returns: This option helps in managing product returns. By choosing this option, customers can quickly return products to the Return Centers of Walmart Canada. But there is a condition to this, and it is that the sellers must be enrolled in Ship with Walmart Express, Affiliate, or Ground Shipping Programs.

FedEx Advantage: This program offers a flat 50% off on FedEx International rates. Walmart Partner ID and FedEx account number are essential requirements for the sellers who wish to use this service.

Eligibility for SWW Program

As a seller, you need to fulfill the following prerequisites that Walmart has laid down to be eligible for WSS Program:

  • You must have a Valid US address
  • All products must ship from the US
  • You must be a Walmart.ca Seller

Benefits of SWW Program for Sellers

SWW Program offers numerous benefits to the sellers that otherwise would not have been possible. Some significant benefits include:

  • Walmart negotiated rates
  • Duty and Tax reports
  • Accounts experts
  • Customs brokerage

Benefits of SWW Program for Customers

The Ship With Walmart Program offers numerous benefits to the sellers that otherwise would not have been possible. Some significant benefits include:

  • End to end tracking details
  • Reliable Shipping estimates
  • Product delivery in 2-10 days

Why should you sell on Walmart Canada and the US?

Walmart covers customer transaction fees at checkout and the cost of fraud verification. What is more remarkable is that Walmart.ca received 35.74 Million visitors over the last six months, adding up to the total sales of $400 Million for the year 2020. Also, every visitor’s session lasts for about 5 minutes on Walmart.ca. Over 85% of traffic is organic, out of which 55% is directed from the Search Engine itself, declaring the platform’s popularity.

Thus, Walmart.ca presents a lovely opportunity for US sellers to list products on Walmart Canada.

How to sell on Walmart Canada and the US?

Both the marketplaces have a pretty similar and straightforward process of onboarding. The steps are the same, and if you are already selling on Walmart US, the process of expanding to Walmart Canada is shorter and more straightforward than for the first-timers.

  1. Apply for approval
  2. Create Account post-approval
  3. Engage with the Walmart Seller Contract
  4. Complete Partner Profile
  5. Setup Items
  6. Go live

To Sum Up

With high average income households, high familiarity and popularity of the platform, and the ease-of-cross-border-trade between the US and Canada, sellers have an excellent opportunity to gain even higher visibility for their products catalog on Walmart Canada and garner more sales.

If you need any assistance on the SWW program or want to sell on Walmart seamlessly, speak to the experts from CedCommerce. 

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